MKOR: market research and strategic consultancy since 2012, for decisions with money at stake.

I’m Cori, the founder of MKOR. Entrepreneur, mother, wife, a “curious mind” convinced that every good decision, in business or in life, is made with data, not just instinct.

I hold an MBA from Cotrugli Business School, a master’s in Public Relations and a bachelor’s in Political Science, both from UBB Cluj-Napoca. I founded MKOR in November 2012 – the name contains “cor” (soul, in Latin) and “or” (gold, in French), because that is how I have always felt about this business: with soul, but with rigour. I get excited by “heavy” projects with high stakes, and by conversations that mean something. I’m passionate about AI, but with a critical lens. I believe technology helps us think better and shouldn’t think in our place.

I bring rigour to my personal life too: I have two routines I never skip, 10-15 minutes of movement in the morning and at least 30 minutes of reading every day. From strategy books to personal development and even children’s books. And I find my energy in people, both with my husband (Alex) and our children, and chatting with old friends or people I’ve only just met.

I’m Alex, AI & Digital Partner – if a task or process can be automated, I’d rather build it properly once than repeat it manually every time.

I’ve been at MKOR since 2016, with digital experience at the intersection of technology and marketing. I studied Business Informatics, but I’ve always built my technical foundation hands-on: I learned by developing and experimenting on my own. In recent years my focus has shifted to AI, which I’m passionate about: I build agents (including our first virtual colleague, Mira), as well as one-off scripts where a quick solution is needed.

Beyond screens, I like extreme sports (skydiving included) and I constantly explore the fields of the future, from AI (as a personal assistant) to cryptocurrencies. My greatest fulfilment remains the time I spend with my wife (Cori) and our children.

I’m Mădă, a Senior Research Partner focused on operations. That means I look after how we work (processes, procedures, the discipline behind every project) and with whom – #MKORhumans, from recruitment to growth, an area I share with Cori.

Before joining MKOR in 2020, I gathered over 10 years of experience in very different environments: education and technology startups, academia and the non-governmental sector. I also hold a PhD in Communication (2015), because research has always fascinated me. I’m naturally curious and I never say “I don’t know”, but “I don’t know yet”, because I’m convinced nothing valuable appears on its own; it is built with intention and continuous learning.

I find my energy with the people I resonate with most. I enjoy cycling trips, gardening (even on a balcony) and little animals. And my favourite reading must have some psychology in it.

I’m Bia, an associate expert at MKOR, and what motivates me most is turning data into relevant, easy-to-understand information. I like building solid research, exploring relationships between data and finding answers that bring clarity and value to every project.

I’ve been part of the MKOR team since 2018 and I contribute to developing research methodologies, data collection tools and, above all, statistical analysis. I’m passionate about complex analyses and I like to present them visually and accessibly, so that the results tell a story that is easy to follow.

I hold a PhD in Sociology, and my research has focused on digital inequalities and children’s relationship with new technologies, within the international EU Kids Online project. Outside projects, I remain concerned with children’s education and with finding solutions that contribute to an equitable education system.

I’m Lavi, Client Service Executive & Project Manager at MKOR. I like working with people and finding the best solutions for every project. I joined the team in 2023, and today I am the link between clients and the research team, making sure projects run efficiently and reach their goals.

My passion for market research began back at university, when I worked as an interview operator. Sales experience and my studies in Engineering and Business Management helped me develop an approach focused on people, communication and results.

In my free time I like to capture emotions through photography, read, discover good films and spend time in nature, especially at the seaside. I’m passionate about a healthy lifestyle, medicine and animal protection, and the best moments are those spent with family and friends.

I’m Miha, Senior Researcher & Project Manager. At work and outside it, I’m a person who likes to listen to people and help them. A sense of humour is part of who I am, so I always try to bring a smile to the faces around me.

I completed my bachelor’s studies at the Faculty of Sociology and Social Work, University of Bucharest, and the master’s programme in Opinion Polls, Marketing and Advertising at the same faculty.

I joined the team in 2022, at the end of an internship with the organisation, and since then MKOR has been the ideal place for me, one that lets me grow personally and professionally every day.

I enjoy learning new things and contributing to an atmosphere where serious work goes hand in hand with good spirits.

My free time is split between Daisy, my bichon, and my passion for football.

I’m Miky, Senior Data Analyst at MKOR. I’m ambitious and a perfectionist, but also communicative, attentive to detail, curious and focused on finding the best solutions. In my projects, I like to combine analytical rigour with clear, open communication.

I completed a master’s in Marketing Research at ASE, after a bachelor’s at the Faculty of Marketing of the same university. Before joining the MKOR team, I spent two years in marketing for a sailing school, where I was involved in communication campaigns, PR, social media and website administration. That experience helped me understand how important the context behind the data is, and how information can support well-founded decisions.

Three years ago I chose to join MKOR and do what I truly love: research. The rest of the time I stay away from calculations and figures and give my time to family, friends, and myself through drawing and painting, balcony gardening and walks in nature, or you can find me in a hammock with a good book.

I’m a proactive person, passionate about psychology and always eager to learn new things. I like helping those around me and I’m interested in anything that helps me understand human behaviour better.

I am currently studying for a master’s in Trauma Psychology at the University of Bucharest. At MKOR, I handle questionnaire implementation, the smooth running of data collection campaigns, detailed analysis of open-ended answers, and the organisation and optimisation of databases.

I dedicate time to studying human behaviour, out of a wish to understand it as well as I can. In my free time I like to read any book that comes my way, especially if it is related to psychology. I also enjoy long walks in nature, which I always find pleasant and refreshing.

I’m Marian, Internal Auditor. Over time I have handled many things in the company, particularly in data collection and visualisation. More recently, I have extended my activity into auditing and “behind-the-scenes” marketing, which now take up most of my time.

I’ve been at MKOR since the summer of 2023 – my first job, and one I still learn from constantly. I graduated from the Faculty of Sociology and Social Work and completed the master’s programme in Opinion Polls, Marketing and Advertising at the same faculty.

In my free time I like photography. I also have a cat, Pixie, who always “helps” me when I work from home. I’m passionate about everything tech, and I enjoy spending time researching and analysing companies to invest in on the stock exchange.

I’m Ale, a Communication Specialist with a versatile role in the agency. I look after MKOR’s “face” (our marketing), portfolio growth (sales) and, most importantly, the quality of information: I coordinate fieldwork to make sure the data collection process is rigorous, accurate and targeted exactly at the profile our clients want.

Although I attended a music high school, I chose to go on to study Communication and Public Relations. I made the switch because I felt that an artist’s sensitivity and creativity are valuable assets in communication, helping me build messages with meaning and better understand human interactions.

Outside the office I’m a modern “Indiana Jones”: I explore nature, study palaeoanthropology and recharge through various sports (usually extreme).

Music, however, remains my great passion.

I’m Miru, Junior Data Analyst at MKOR. I’ve always been passionate about that universal “why?”, which has taken me through the field of migration (as a researcher and a migrant) and through professional and personal training and development.

My curiosity did not stop there, as I constantly discover new areas, from art to gastronomy.

I have a considerable “seniority” in sociology, with completed doctoral studies, preceded by a Master’s in Advanced Sociological Research and a Bachelor’s in Sociology.

Before MKOR I was a university teaching assistant at the Faculty of Sociology and Social Work (UBB), a news editor, and a statistician / educational development adviser at the Faculty of Economics and Business Administration (UBB).

I’m Ana-Maria, an MKOR collaborator as a marketing consultant. My goal is to communicate externally, as well as possible, the cool things that happen at MKOR.

Before joining MKOR in August 2023, I gathered over 14 years of experience in managing projects with non-reimbursable funding. In 2022 I changed direction and moved towards communication and marketing. I graduated in economic sciences, hold a PhD in International Relations and European Studies from Babeș-Bolyai University (2019) and am currently doing a second PhD in Economics at the Romanian Academy because, for me, life means constantly learning.

I find my energy and calm in my family, with my husband and our two children. I like to read, and I think a month without a book read is a month without much achieved. I also like to travel, which is why in summer we have 2 months of travelling and working like digital nomads.