We ask the market.
So you can make informed decisions.

We use the Employer Insights solution to ground HR strategies in real data. We analyse the size of the labour market, how recruitment channels are used and the factors behind the decision to take a job, helping your company become a preferred employer.

Through New Market Assessment and Market Size & Potential, we quantify the current and future size of the market (volume and value), the growth rate and potential disruptive factors. This way, the expansion decision is backed by realistic projections and detailed segmentation.

The Experience Evaluation solution lets you assess satisfaction through indicators such as Customer Effort Score. We also document / map the entire customer experience (Customer Journey) to identify pain points and moments of delight.

The Concept Validator solution evaluates consumer reactions before full development. We analyse purchase intent, price sensitivity and perceived benefits, so you can optimise your investment and reduce the risk of failure at launch.

Yes, through the Mystery Shopping Audit service. We evaluate the quality of the service offered to customers, operational compliance and adherence to brand standards in real scenarios, giving you an objective picture of performance on the shelf or in the field.

The Customer Decoder solution creates detailed profiles of customer segments and includes demographic and psychographic data and decision triggers. In addition, Usage & Attitudes studies reveal frequency of use and barriers to purchase.

Through Brand Performance Tracking, we constantly monitor the state of your brand: awareness (aided and unaided), preferences, loyalty, image and brand associations. This solution lets you adjust your communication campaigns to strengthen your brand’s market positioning.

Yes, we provide data collection to academic standards through market studies with nationally representative sampling and rigorous methodology reports, as required for grant compliance. Notably, 6 of our market studies have been used in 9 scientific articles.

We run Market Audit studies to give you a complete view of market size, customer segmentation (current, potential, non-customers), the information channels used and behavioural segmentation by purchase potential.

An MKOR project starts with a quote request, which takes 5 to 10 minutes to complete, covering your objectives, target audience and target market. Once we confirm the details, you receive a proposal with the full research design, the delivery deadline and detailed prices. We do not publish a price list, because every study has its own design. Details on the pricing page.

Yes, MKOR has its own consumer panel of 110,000+ members, built and maintained in-house, not data bought from third parties. Every response goes through 7 validation filters, so that behind every data point is a real person who answered attentively. MKOR is an ESOMAR member and has published the ESOMAR 28 questionnaire.

On average, an MKOR project takes about a month, from contract signature to final delivery, and the exact deadline appears in every proposal. For urgent decisions, Agile Research delivers validations within days.