About MKOR
Experts in strategic market research and email automation services
75% of companies in Romania carry out market studies, especially to substantiate strategic decisions, according to research carried out by MKOR Consulting.
Latest research & business automation articles
What You Risk by Launching an Untested Idea: 5 Hidden Costs
Discover the hidden costs of launching an untested idea. Learn why concept testing is essential to protect your…
4 Concept Testing Studies: How to De-Risk Your Investment with Real Market Data
Four concept testing projects in four different markets (digital products, entertainment, HoReCa, legal tech), showing…
MKOR Study: Romanian Diaspora 2026 – 61% Invest Back Home, While 7 in 10 Romanians Rule Out Returning in the Next 12 Months
7 in 10 Romanians abroad rule out returning home in the next 12 months - yet 61% are already investing in Romania.…
MKOR and AI in Market Research: Speed is Not the Goal
At MKOR, AI didn't start with the question "how do we do things faster," but with "how can we think better." See how we…
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