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Behaviors and attitudes Research – Romanians’ habits of donating – Metropolis Philanthropic Foundation

In order to better achieve its goals of fundraising and awareness of the ongoing projects, the Metropolis Foundation delegated MKOR to carry out a study of behaviors and attitudes to capture the donation habits of Romanians.



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B2B Opportunity Research – Software Solutions for Business Management – Senior Software

Senior Software company has tasked MKOR with conducting a B2B opportunity research to validate the potential of an innovative solution for integrated company resource management.



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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 3/3)


In this article, we extensively discuss Target Audience Analysis, as the final step in conducting a professional market research.


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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 2/3)


The second part of our expert guide guide focuses on Competitive Analysis, which is essential to any market research project. To stay updated with the other parts, we recommend subscribing to our newsletter.


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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 1/3)


To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.


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MKOR Study: Romanians are setting fixed budgets for Black Friday in 2023, amidst the crisis


In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take…


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Study of Behaviors and Attitudes Towards Employees – The Reality of Romanian Management – TBF

To deeply understand the perceptions of Romanian employees regarding the organizations they work for, TBF has initiated a research partnership with the MKOR team.



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Semiotic Analysis in Marketing Research: Understanding Consumers Beyond Words


Let's discover together the fundamentals of the concept of semiotics and its current relevance in brand research. Change your shopping experience through the power of semiotics.


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B2C Opportunity Study – Remittance Market in Romania – Paysilvania

In order to better understand the specifics of the personal money transfer market in general and the remittance market in particular, Paysilvania commissioned MKOR to conduct a market study.



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B2B opportunity study – Romanian online payment market – Paysilvania

In order to better understand the specifics of the money transfer market in the business environment, Paysilvania delegated MKOR to carry out a market study to explore the potential use in the business environment of the facilities offered…



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