MKOR Blog – Latest trends in market research


On our blog you will find business insights, creative marketing ideas and articles that will help grow your business and advance your research.

Please join our newsletter if you’d like to receive our latest research insights.

Post-COVID-Consumer-Habits-CWE-Mockup

Post-COVID Consumer Habits Report


Looking at the post-COVID future, outdoor and sport activities are preferred by Romanians, whereas indoor activities, including going to malls, are to be avoided in the foreseeable future, according to a study by Cushman Wakefield Echinox…


0 Comments10 Minutes

diversity inclusion

Market Report: Diversity and Inclusion in Romanian Organizations 2020


This is the first study on Diversity & Inclusion in Romanian Organisations. Read the findings of the research conducted by MKOR and The Romanian Diversity Charter.


0 Comments20 Minutes

impact-coronavirus-business-cover

Impact of the COVID-19 Epidemic on the Romanian Business Environment


The report illustrates the situation of private organizations in our country, under the impact of COVID-19 pandemic on the Romanian business environment.


0 Comments15 Minutes

corona-virus-impact-romania-report

Research on the Impact of the Coronavirus Epidemic on Romanians’ Life


In MKOR's latest research, we highlight the impact of the Covid-19 epidemic in Romania and the attitudes of the population related to these changes.


0 Comments8 Minutes

cercetare-calitativa-research

Importance of Qualitative Research for Sustainable Business in 2020


Qualitative research is easier to apply and sometimes even more affordable as it does not require a large sample. Marketers and entrepreneurs can use qualitative methods to conduct market research, and actionable information for…


0 Comments21 Minutes

field-sourcing-dashboard

Mystery Shopping B.I. Dashboard


The challenge? You're looking for an awesome company that can take on your Mystery Shopping project. Take our mystery shopping dashboard for a spin, all packed with real-time data!


0 Comments5 Minutes

best-of-esomar-2019

11 Research Trends You Need to Know. Key Take-Aways from Best of ESOMAR 2019 Conference


The Best of ESOMAR Romania 2019 event was an opportunity for MKOR to outline the research trends that will mark future research practices. Our passion goes beyond our daily work, so we constantly inform ourselves and read studies that help…


0 Comments29 Minutes

field-sourcing-dashboard

Real-Time Field Collection Research Dashboard


How would you like to get a real-time dashboard that you can query at any time of the day in order to check the status of your field research project? Sign-up for free and test a live dashboard from one of our research projects.


0 Comments4 Minutes

intelepciunea-multimii-5

Wisdom of the crowds in market research


The aggregation of information in groups leads to better decisions than individual judgement. Market research provides you with the wisdom that crowds hold.


0 Comments14 Minutes

digital-marketing-trends-2019

Digital Marketing Trends 2019 White Paper


Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends. We've spent entire weeks documenting the latest, the greatest, the juiciest marketing…


0 Comments8 Minutes