MKOR Blog - Latest trends in market research

At MKOR, AI didn't start with the question "how do we do things faster," but with "how can we think better." See how we integrate artificial intelligence into market research without giving up methodological control or human…

What the culture of an agency that has bet on #realdata since 2012 looks like: total freedom with total responsibility, AI as a thinking partner, not a replacement, and people who are not afraid of mistakes, but of repeating them.

62% of Romanians are still undecided about sustainable consumption – a segment you win through direct product experience, not abstract green messages. The 2026 MKOR study translates data into concrete directions for positioning,…

How do you transform an "aging" shopping center into a profitable asset? The IULIUS Group chose to listen to market data instead of relying on intuition — and the results were quickly reflected in the numbers.

6 MKOR studies cited in 9 international academic articles — from Science Progress (Impact Factor 2.9) to Sciendo and ResearchGate. Here's what it means for your business when the data you rely on passes the test of academic rigor.

1 in 3 Romanian employees plan to quit. MKOR's Employee Sentiment Romania 2026 finds pay rises have halved in two years, team morale has hit a three-year low, and workload keeps climbing for the third year running.

Actionable data, not reports that gather dust. Discover how MKOR’s rigorous methodology, from precise sampling to advanced statistical analysis, provides the clarity you need to innovate and gain a real competitive advantage in the……

2025 was the ultimate test of rigor for MKOR. In a year marked by uncertainty, we delivered the most accurate electoral poll in Romania (average error of only 3.97%), launched 12 market studies with national impact, and received…