Complete Market Research Services
MKOR Consulting is your trusted provider of strategic market research, from sector analysis to consumer trends. Explore our full services.
Market Research & Intelligence
Good ideas do not come out of thin air. If they do, they should still be tested through Market Research.
Market Research is a tool that will help you know the competition, your customers, launch new products, expand on new markets, innovate, or increase customer satisfaction. In short, it is a tool for business success!
Marketing Strategy
You cannot arrive at your destination if you don’t know where you are headed! We are here to define your marketing strategy.
A proper marketing strategy is like a map that shows you where you are, where you are headed and, even more, how to get there! Our team of experts will be your side from the start of the project until its end, giving all the support needed, oriented towards results. Hence our name, MKOR.
Satisfaction Analysis & Research
Loyalty comes cheaper than acquiring new customers.
Regardless of industry, your clients are your business fuel. It is important to evaluate your client’s level of satisfaction, be it B2B client or the final user of your product or services. This is a good indicator that helps improve business relations by identifying solutions to address dissatisfactions.
Competitor Analysis
Competition sets the trend on the product and services market or consumers’ options.
Knowing the strategies that your competitors employ, the products and services they offer is a competitive advantage that you cannot miss. This information helps position your business on the market and align it with the general trend.
Mystery Shopping in Romania
Mystery shopping is a competitive tool used in market research to measure quality, customer service etc.
We like to take this concept one step further and find out more than how your own customers perceive your services. We use this tool to analyze how your competitors showcase their business to their own clients.
Focus Group
Focus group is a tool used to obtain qualitative data, a framework to explore ideas, opinions, and reactions of consumers.
When properly applied, the focus group provides insights on consumer perception about your product or services. A professional moderator obtains information that otherwise is unlikely to be uncovered. Focus group is a qualitative method to find out directly what your potential loyal customers think.
Let's Talk About Your Research Needs
Achieve your business objectives with MKOR. We like to step out of our comfort zone and to treat every project as a new challenge, where innovation and expertise blend for the most relevant market insights.
Clients love working with our agency
We have collaborated with the MKOR team in a project that consisted in surveying our clients’ perceptions and satisfaction level. It was a wonderful project, that we enjoyed. We learned a great deal of new things from our collaborators and we appreciate them as very good in their practice. We kindly recommend their business, to everyone interested in growing through better customer satisfaction.Ramona Cuc, General Manager of Lunchbox
We are very pleased to recommend MKOR, which we consider to be one of the most professional players in the field. The delivered materials thoroughly met our requirements and demands, and the conclusions and recommendations were valuable and useful. During our collaboration we noticed the scrupulousness and seriousness of the team. The delivered materials were of good quality and the communication was clear and concise. We also admired the leadership of Corina Cimpoca, the company's manager.Dr. Claudiu Filip, Project Manager at INCDTIM Cluj-Napoca
We had the pleasure of working with Corina and her team, and our collaboration on market research we conducted was very successful. We appreciate the professionalism and the commitment they have provided. We warmly recommend MKOR to all who need quality research services.Alin Prunean, President at Sănătate Dulce (Sweet Health), winner of OMV Petrom’s national entrepreneurship contest, Țara lui Andrei
Thank you for your commitmentand expediency in responding to our request. Your work is very useful for the enterprise's launch on the market, and through the results you've delivered, we now understand the real needs of our customers and we can adapt our marketing plan. Fine work and, at least for me, thrilling. Congratulations! The recommendations and conclusions of the study VERY USEFUL.Mihail Apostolescu, President of Apicola Prahova Valley, winner of OMV Petrom’s national entrepreneurship contest, Țara lui Andrei
The collaboration with MKOR on the quantitative market study we conducted was close and constructive. We have worked closely to meet our goals and have managed to achieve the best results. We cordially recommend the MKOR services and we will continue to work together on future research projects.Ivona Babarelu, Marketing Manager at Clever Taxi
We have already conducted two successful projects with MKOR. The first, where they helped us assess the market potential for the employment force in five different Romanian cities, with the goal of opening a local contact centre. Following it, we have opened two contact centres, in Bucharest and Cluj-Napoca. The second project consisted in a complex market assessment (macro-economic, available infrastructure, raw-materials and human resources) with the goal of us launching a new furniture manufacturing plant in Romania. I kindly recommend MKOR team for any project in the market research field, they are true professionals!Corina Nicolau, Country Manager of VidaXL Romania
I express my appreciation for our collaboration with MKOR. The MKOR team, through the professionalism of its members, has always offered us support in choosing the best options and solutions for our specific requests related to market research services. I recommend MKOR as a professional and trustworthy collaborator and appreciate its quality services and the flexibility of the services offered that differentiate it in a favorable way from its competitors. Dragoș Pîslaru, Project Manager at GEA Strategy & Consulting (Civitta Romania)
We love the professional manner in which you gain key information from our clients [for the case studies] and then translate them into useful materials. Congratulations and best of luck!Oana Moldovan, Marketing Manager at Beck et al. Services
We started working with MKOR in 2016 and we continued to develop new projects together ever since. Over the last few years, we have conducted together some of the most complex studies on the satisfaction of our clients and beneficiaries. We are delighted to have chosen working with MKOR, who have offered support from research design to final report delivery - in record time. I appreciate the openness and availability of MKOR consultants to understand business requirements and deliver projects in a timely manner to the expected quality.Andreea Gheorghiu, Head of Marketing at Edenred România
The MKOR team is professional and dedicated to each project, regardless of its size. Throughout the research project, I worked very well with Corina and her team. Even when things got a bit difficult, the recommendations came proactively and the target was overcome. Thank you and I warmly recommend your services!Simona Mincu, Marketing Manager Intrum România
We deliver deep research insights, with actionable steps, always on time. Do you want some proof? Read some testimonials, see our marketing & research portfolio and download our public research reports. You will enjoy it 🙂