The market for home cleaning products and disinfectants is dynamic, and the health sector’s needs continue to evolve. Klintensiv® is a local producer and supplier of disinfectants and cleaning products, primarily known for its professional medical disinfectants, for medical facilities, offices, HoReCa, and household cleaning products.
Klintensiv offers a range of cleaning products for households, personal care, and pharmaceuticals.
Amid the changing landscape of the disinfectant market, the company commissioned the MKOR team to conduct a behavioral study to better understand consumer habits and attitudes toward home cleaning and disinfecting solutions.
Usage Habits: Cleaning and Disinfecting Products
Klintensiv manufactures and markets professional disinfectants and is reaching out to household consumers, now offering home cleaning and personal care products.
To understand the usage habits and behavior of Romanians regarding home cleaning and disinfecting products, a custom study was conducted with the help of MKOR’s Panel, providing a comprehensive collection of data with national representation.
Research Objectives
For this research project, the company aimed to find out what the general usage habits are for cleaning and disinfectant products for household use, and what types of products are used by Romanians and others. Some of the research objectives included:
- Discovering the general usage habits of cleaning and disinfectant products
- Ways of using the products and purchasing frequency
- The notoriety of the Klintensiv brand and its market positioning
- Specific purchasing habits for cleaning products
- Determining the demographic profile of consumers
About the Research
For this project, a quantitative study was conducted using online opinion polls, realized with the help of MKOR’s own consumer panel.
- Target market: Women, 18-55 years old
- Research instruments: Online opinion survey (CAWI)
- Sample: Random, stratified, nationally representative based on age and geographic distribution
About the Romanian Company Klintensiv®
Klintensiv® is a Romanian company founded in 2011, with entirely Romanian capital, specialized in the research and manufacturing of medical use disinfectants and professional cleaning products.
Over the years, the company has become a trusted supplier for both private companies and public institutions, as well as for household consumers. Klintensiv produces and markets three distinct product lines: Klintensiv – professional disinfectants, Davera – cleaning products, and Klintensiv Beauty – personal care products.
All disinfectants commercialized by Klintensiv are notified by the Ministry of Health and the Biocide Products Commission. The production process is certified according to ISO 9001 and ISO 13485 standards, and products are certified to the quality levels of the European Union.
Klintensiv invests in research and development to periodically bring new products to the market, optimizing work processes to maintain high product quality at competitive prices. The company’s social and ecological responsibility is a core concern, and Klintensiv acts responsibly, benefiting society and protecting the environment.
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Do you want to know how your company or products are perceived by a wide audience or by your clients? At MKOR, we believe it’s crucial to have a solid base to achieve growth and development objectives.
Through behavioral and attitude studies we collect relevant data that will help your organization face the next level, improve strategy, and discover new growth opportunities.
We, the MKOR consulting team, ensure that we will choose together the optimal methodology for your research project and guarantee the results you expect up to the finish line.
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