Consumer Trends Live Fashion Market Romania

Connect to the Fashion market data. Access it whenever you need.

Real time data

The latest consumer data from the Fashion market, collected monthly

Professional analysis

Data analyzed by experts, which you understand at a glance

Interactive view

Interactive dashboard and in-depth analysis with a single click

24/7 access

Dashboard with updated market data available at any time

Top most appreciated brandsFashion Market.Live— real-time updated data —


Fashion Brands Measured in our Research

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Consumer Trends Live Piata de Fashion din Romania

We monitor.Live indicators that help you improve your strategy and gain competitive advantage.

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Stay connected to the market trends.

Understand

Analyze the data whenever you need it.

Decide

Make informed decisions when it matters.

Fashion
Main Trends

Observe the Fashion market trends, as they occur!

How it helps you: Monitor the evolution of the main market consumption indicators, for a strategic perspective on the market. Understand the seasonality and how it influences the pursued indicators, in order to quickly adapt to changes in the market.

Categories: Clothing, Footwear, Underwear, Bags & Belts, Accessories

Visualization: Monthly evolution trends (MoM), total market

Sample: Monthly, representative, minimum N = 400 respondents

Data flow from: March 2021

Analyzed data:

  • Category share / total consumption
  • Purchasing channel (online / offline, store type)
  • Purchasing frequency (monthly, All Fashion)
  • Spent budget vs. planned budget
  • Detailed breakdowns by demographics (gender, age, income, education, area of residence, development region)

You have access to all this data in any of the Consumer Trends or Full Market Insights subscriptions.

👉🏻 Demo

Fashion
In Depth Insights

Analyze the evolution of the main consumption indicators for Fashion categories

How it helps you: Monitor the evolution of the main consumption indicators in the market, by categories, for an in-depth perspective on the market. Understand the seasonality by categories and how it influences the pursued indicators, in order to quickly adapt to changes in the market.

Categories: Clothing, Footwear, Underwear, Bags & Belts, Accessories

Visualization: Monthly evolution trends (MoM), total market

Sample: monthly, representative, minimum N = 400 respondents

Data flow from: March 2021

Analyzed data:

  • Category share / total consumption
  • Top brands / category
  • Purchasing channel (online / offline, store type)
  • Purchasing frequency (monthly, All Fashion)
  • Budget spent / Category
  • Detailed breakdowns by demographics (gender, age, income, education, area of residence, development region)

You have access to all this data in any of the Consumer Trends or Full Market Insights subscriptions.

👉🏻 Demo

Fashion
Consumer Personas

Analyze consumer segments in the Fashion market, by Purchasing frequency, Budget and Purchasing channel.

How it helps you: Distinguish consumers based on behavior and budget, so you can adapt more easily to their needs and preferences.

Segmentation criteria: Purchasing frequency (3 segments), Budget (4 segments) and Purchasing channels (3 segments)

Visualization: Consumer profile, benchmarking by segments

Sample: Total collected up to date, consisting of data for the entire collection period, representative, completed monthly

Data flow from: March 2021

Analyzed data:

  • Category share / total consumers
  • Demographic profile (gender, age, income, development region, education, profession, marital status, children)
  • Consumer behaviors (budget, purpose, share / category)
  • Top brands / segment
  • Buying behaviors (online share, returns)
  • Shopping style (psychographic profile)
  • Digital shopping behavior (shopping phone use, purposes)
  • Digital content (apps used)
  • Interaction with technology (intensity, type of technologies)

You have access to all this data in any of the Consumer Trends or Full Market Insights subscriptions.

👉🏻 Demo

Fashion
Competitor Benchmarking

Monitor your competition following performance indicators such as Market Share (Consumption), Net Promoter Score, Differentiators.

How it helps you: Whether you’re fighting with the big players, you’re one of them or you’re just getting started, this dashboard will help you to better understand the competitive environment you’re in.

Analyzed Brands: About You, Adidas, Aldo, Anna Cori, Answear, Auchan, Benvenuti, Bershka, Bigotti, Bonprix, C&A, Carrefour, CCC, Colin’s, Collective, Cora, Cropp, Dasha, Decathlon, Dedoles, Deichmann, Depurtat, Dovani, DyFashion, Ecco, Elefant, eMAG, Enzo Margi, Epantofi, Factcool, Fashion Days, Fashion Up, Gateshop, Glami, Guess, H&M, Hervis, Hiris, House, Il Passo, Intersports, Kalapod, Kaufland, Kenvelo, Kik, Koton, LC Waikiki, Lee Cooper, Leonardo, Lidl, Mango, Marelbo, Marks & Spencer, Massimo Dutti, Meli Melo, Miniprix, Modlet, Mohito, Musette, New Yorker, Next, Nike, Nissa, Office Shoes, Orsay, Otter, Pantoful Galben, Peek & Cloppenburg, Penti, Pepco, Poema, Pull & Bear, Puma, Remix Shop, Reserved, S77, Salamander, Sinsay, Sizeer, Skechers, Smyk, Sport Vision, Sportisimo, Stradivarius, Superpantofi, Takko Fashion, Terra Nova, Tezyo, Tom Tailor, Tommy Hilfiger, U.S. Polo Assn., Vans, Vivantis, Walkmaxx, Wildfashion, Zalando, Zappatos, Zara.

If your brand is not on the list, send us a request and we will consider the opportunity to introduce it in the study.

Visualization: Benchmarking competitors in the Fashion market, Fashion players positioning

Sample: Total collected up to date, consisting of data for the entire collection period, representative, completed monthly

Data flow from: March 2021

Analyzed data:

  • Market share / total consumption
  • Net Promoter Score (NPS)
  • Average budget spent
  • Differentiators and vulnerabilities (online / offline)
  • Positioning by budget and customer satisfaction (All Fashion, Categories)
  • Detailed breakdowns by demographics (gender, age, income, education, area of residence, development region)

You have access to all this data in any of the Competitor Benchmarking or Full Market Insights subscriptions.

👉🏻 Demo

FASHION
Audience Explorer

Discover your competition through its consumers: find out who they are and what consumer behaviors they have

How it helps you: You discover the key players in the Fashion market from a new perspective: who they are and what their consumers do. Understanding this data can help you make strategic decisions regarding consumer campaigns (for example, ads targeting).

Analyzed Brands: About You, Adidas, Aldo, Anna Cori, Answear, Auchan, Benvenuti, Bershka, Bigotti, Bonprix, C&A, Carrefour, CCC, Colin’s, Collective, Cora, Cropp, Dasha, Decathlon, Dedoles, Deichmann, Depurtat, Dovani, DyFashion, Ecco, Elefant, eMAG, Enzo Margi, Epantofi, Factcool, Fashion Days, Fashion Up, Gateshop, Glami, Guess, H&M, Hervis, Hiris, House, Il Passo, Intersports, Kalapod, Kaufland, Kenvelo, Kik, Koton, LC Waikiki, Lee Cooper, Leonardo, Lidl, Mango, Marelbo, Marks & Spencer, Massimo Dutti, Meli Melo, Miniprix, Modlet, Mohito, Musette, New Yorker, Next, Nike, Nissa, Office Shoes, Orsay, Otter, Pantoful Galben, Peek & Cloppenburg, Penti, Pepco, Poema, Pull & Bear, Puma, Remix Shop, Reserved, S77, Salamander, Sinsay, Sizeer, Skechers, Smyk, Sport Vision, Sportisimo, Stradivarius, Superpantofi, Takko Fashion, Terra Nova, Tezyo, Tom Tailor, Tommy Hilfiger, U.S. Polo Assn., Vans, Vivantis, Walkmaxx, Wildfashion, Zalando, Zappatos, Zara.

If your brand is not on the list, send us a request and we will consider the opportunity to introduce it in the study.

Visualization: Consumer profile for the main players in the market

Sample: Total collected up to date, consisting of data for the entire collection period, representative, completed monthly

Data flow from: March 2021

Analyzed data:

  • Demographic profile (gender, age, income, development region, education, profession, marital status, children)
  • Purchasing behaviors (budget, purpose, share / category)
  • Top brands
  • Buying behaviors (online share, returns)
  • Shopping style (psychographic profile)
  • Digital shopping behavior (shopping phone use, purposes)
  • Digital content (apps used)
  • Interaction with technology (intensity, type of technologies)

You have access to all this data in any of the Competitor Benchmarking or Full Market Insights subscriptions.

👉🏻 Demo

Fashion
Digital Behavior

Fashion shopping digital behaviors

How it helps you: Explore how different consumer segments interact with technology. Use this information to communicate on the right channels and to respond to changing needs.

Segmentation: Gender, age, income, education, profession, area of residence, development region

Visualization: Digital behaviors, comparatively analyzed

Sample: Total collected up to date, consisting of data for the entire collection period, representative, completed monthly

Data flow from: March 2021

Analyzed data:

  • Shopping phone usage (intensity, purpose)
  • Mobile content (apps)
  • Digital technologies (intensity, type of technology)

You have access to all this data in any of the Consumer Trends, Competitor Benchmarking or Full Market Insights subscriptions.

👉🏻 Demo

Extra Bonuses:

Yes, the list of cool stuff isn’t over yet 🚀

Upon subscription, you receive The Store of Tomorrow whitepaper as a welcome gift, a report on the main trends that define tomorrow’s retail, which we update twice a year.

.Live

Bonus: The Store of Tomorrow

The accelerated digitalisation cause by the COVID-19 pandemic has driven retail’s evolution towards new technologies and brought the Future into the present.

Discover how consumers imagine The Store of Tomorrow, in the current context, and choose to make informed decisions, anchored in the market’s reality, that will help you remain relevant for your target audience.

👉🏻 Demo
The Store Of Tomorrow in retail consumers perspective

Explore.Live the Fashion Market

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ConsumerTrends


Everything about consumers
in the Fashion Market
Statistical representative sample
(minimum 400 / month)
Monthly data update

Demo

.Live

Competitor Benchmarking


Everything about the competitors
in the Fashion Market
Statistical representative sample
(minimum 400 respondents)
Monthly data update

Demo

.Live

Full Market Insights


Everything about consumers
(Consumer Trends)
Everything about competitors
(Competitor Benchmarking)
Everything about the Fashion Market

Demo

Clients love MKORHere are just a few of them

Consumer Trends Live piata Fashion Romania

We answer your frequently asked questions

Upon subscription, depending on the type of subscription you have chosen, you will receive instant access to:

  • Your Consumer Trends, Competitor Benchmarking or Full Market Insights dashboard
  • BONUS: All available historical data for the last 12 months
  • BONUS: The Store of Tomorrow whitepaper, a report that contains the main trends that will define tomorrow’s retail, from today’s consumer’s perspective

Yes. We know how important it is to get a clear idea of the service you are going to purchase, so yes, you can request a demo for a dashboard.

One of the MKOR consultants will schedule a demonstration discussion, in which he will present you a live demo dashboard (generated from random data).

Contact us for a demo session>

Immediately after completing the order form, you will receive an email from us with the proforma invoice.

Once the payment is confirmed, you will receive an email with the tax invoice and the credentials for your Fashion Consumer Trends.Live dashboard.

When you subscribe, you get access to your personalised Consumer Trends.Live dashboard. In it, our experts translate market data into an interactive and easy-to-understand format. We recommend that you save the link to your dashboard to access it quickly, whenever you want.

We have also prepared script and video tutorials, which you can find directly in the dashboard. And if you have gone through the tutorials and still have questions, you can contact us directly. A consultant will help you at any time, from Monday to Friday, between 09:00 and 18:00.

The data you will access by subscribing to Consumer Trends.Live connects you in real time to your market of interest. This will give you an unprecedented competitive advantage because:

  • You will know at any time how consumption evolves in the market, depending on category, budget, brands (Consumer Trends)
  • You will identify the consumer profile in general, by category, budget or by brand (Consumer Trends)
  • You will find out who are the top retailers in the market and their evolution in terms of conversion rate, NPS score or average budget (Competitor Benchmarking)
  • You will have access to the main differentiators and weaknesses of the top retailers in the market, according to the opinion of consumers in that niche (Competitor Benchmarking)
  • You will have at hand a tool through which you can explore the target audience for your industry of interest, in general, and that of large retailers in the market, in particular (Competitor Benchmarking)

We hope we have answered your question. If you still have doubts about the usefulness of the data, schedule a demo with a consultant >

Yes, of course! If you intend to enter a market that we are already analysing, accessing this study will help you find out the market trends instantly and at a much better price than a personalised study.

Sure it does! We developed Consumer Trends.Live with entrepreneurs like you in mind, to help you have instant access to up-to-date market data in an intuitive and easy-to-explore format – all at a much better price than a custom study.

We know that when you start you do not have thousands of euros to order your own study. But the need for quality, professionally collected and analysed data is essential to substantiate any winning launch strategy.

Find out how the data provided by Consumer Trends.Live can help you in the upper detailed sections or request a demo with one of our consultants>

Fashion Consumer Trends.Live monitors over 50 fashion retailers: About You, Adidas, Aldo, Anna Cori, Answear, Benvenuti, Bershka, Bigotti, Bonprix, C&A, CCC, Colin’s, Collective, Cropp, Dasha, Decathlon, Dedoles, Deichmann, Depurtat, Dovani, DyFashion, Ecco, Elefant, eMAG, Enzo Margi, Epantofi, Factcool, Fashion Days, Fashion Up, Gateshop, Glami, Guess, H&M, Hervis, Hiris, House, Il Passo, Intersports, Kalapod, Kenvelo, Kik, Koton, LC Waikiki, Lee Cooper, Leonardo, Mango, Marelbo, Marks & Spencer, Massimo Dutti, Meli Melo, Miniprix, Modlet, Mohito, Musette, New Yorker, Next, Nike, Nissa, Office Shoes, Orsay, Otter, Pantoful Galben, Peek & Cloppenburg, Penti, Pepco, Poema, Pull & Bear, Puma, Remix Shop, Reserved, S77, Salamander, Sinsay, Sizeer, Skechers, Smyk, Sport Vision, Sportisimo, Stradivarius, Superpantofi, Takko Fashion, Terra Nova, Tezyo, Tom Tailor, Tommy Hilfiger, U.S. Polo Assn., Vans, Vivantis, Walkmaxx, Wildfashion, Zalando, Zappatos, Zara, precum și retaileri generaliști, care comercializează îmbrăcăminte, încălțăminte sau accesorii: Auchan, Carrefour, Cora, Kaufland, Lidl.

If your brand is not on the list, send us a request on [email protected] and we will analyse the opportunity to introduce it in the study.

For an easier use of the dashboard, we have prepared script and video tutorials, which you can access directly from the dashboard.

If you still have questions after going through the tutorials, you can contact us anytime, from Monday to Friday, between 09:00 – 18:00 and a consultant will help you. You can find us here>

Monthly. At the beginning of each month, MKOR Panel respondents are invited to share their shopping experiences from last month.

Their answers are updated in real time in the dashboard.

Each month, you will receive an automated email notifying you that the data in the dashboard has been updated.

Yes, the sample on which we carry out the research is nationally representative based on gender, age and region.

We make sure you receive statistically significant data, by guaranteeing a minimum number of respondents per month (minimum N = 400), consumers in the field of interest (people who have purchased clothing, footwear or accessories during the last month).

The validation of respondents takes place through a partially automated, partially manual process. This ensures that the data you explore is valid and complete.

To validate his answer, a respondent must:

  • Be an adult over the age of 18
  • Have purchased clothing, footwear or accessories during the last month (reported at the time of completion of the study)
  • Complete the entire questionnaire
  • Go through the questionnaire in a time frame that indicates the careful reading of questions and answers (we eliminate the so-called “speedsters”)
  • Complete the answers to the questions correctly and honestly (we will eliminate the “straight line” answers or where filling patterns are visible)

Consumer Trends.Live eliminates the huge collection and analysis periods required for a custom or an omnibus study. That’s why, in the .Live platform, you have instant access to data from real consumers, updated monthly.

Compared to the alternatives, Consumer Trends.Live gives you instant access to data and allows you to analyse market behaviour in an intuitive and dynamic interface with a single click. Everything at much more affordable costs.

Specifically, with Consumer Trends.Live you benefit from 20-35x lower costs compared to the custom studies. That is only 3-5% of the amount you would pay if you conducted this study.

 

Custom Study
Omnibus Study
Consumer Trends.Live
Cost / Respondent
≥3.5 €
1 € - 1.5 €
0.25 € - 1.25 €
Cost / Question
n/a
350€ - 500€
n/a
Sample
National representative N=1067
National representative N=1000
National representative N=400
Target Population
Overall population of the country
Overall population of the country
Population showing a certain behaviour in the last month
Deliverable
Raw Database Detailed Analysis Research Report
Raw database Detailed analysis
Live, dynamic and interactive dashboard
Deliverable format
Static Excel, .pdf
Static Excel, .pdf
Live, dynamic and interactive dashboard
Data update
Once
Periodically, depending on the provider
Monthly
Access
6-7 weeks
4-5 weeks
Instantly

Invoicing is made automatically upon receipt of your order. Initially, you will receive a proforma invoice, and after we receive the payment, we will send you the tax invoice.

At the end of the 12 months of the subscription, if you opt for the extension of the subscription, the process resumes.

You pay the proforma invoice by bank transfer and send us the proof of payment by email. Manually validating your payment and account can take 2-3 business days.

Because we want the subscription to Consumer Trends.Live to be as easy as possible, we are working on the implementation of the online payment system, via card. We’ll be back with an email update when this option is available.

The subscription is automatically renewed for a period similar to the previous one (12 months).

After renewing your subscription, you retain access to all the historical data you have had access to until then.

If you do not want to renew your subscription, you can cancel it before it expires and explore the data while your access link is still valid. After your subscription expires, you lose access to the dashboard, so you need to make sure that you save the information you will need.

Do not worry, though. 14 days before the subscription expires, you will receive an automatic notification email, in which you will be able to opt for the extension or cancellation of the subscription.

Yes, you can unsubscribe, but you will not be able to request a refund. With the subscription, you receive access to all the historical data (from March 2021), as well as to all the data updated monthly, for one year (12 months).

We invite you to convince yourself of the long-term benefits of Consumer Trends.Live before accessing the package that suits your company in a customised demo!

One of the MKOR consultants will schedule a demo session, in which he will present you a live demo dashboard (generated from random data).

Of course. You have access to the entire data flow available from the beginning of the collection (March 2021).

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