Your context
You know the market better than anyone, but there are questions that you know the answer only intuitively - and you want to know it for sure.
Our approach
We use classical and innovative research methods, that help us find out the answers to your questions, and more.
Deliver Results
On delivery you get relevant market insights that helps you define your strategy, but also address new uncovered opportunities.
At MKOR, market research is what drives our entrepreneurial engine. We help our clients in defining their business strategy, through a deep knowledge of the market they operate in, as well as the strengths that differentiate them from competitors.
How do we define market research?
A market study such as industry analysis (also known as sector analysis) is a business plan element that confirms the existence of a profitable market for a company’s products or services. In addition, in such research, we identify strategic details about active players, but also about their market shares.
According to the official definition,
Research which includes all forms of market, opinion and social research and data analytics, is the systematic gathering and interpretation of information about individuals and organisations. It uses the statistical and analytical methods and techniques of the applied social, behavioural and data sciences to generate insights and support decision-making by providers of goods and services, governments, non-profit organisations and the general public.
According to ICC/ESOMAR International Code on Market and Social Research
Market research serves as a basis for both sales forecasting (that confirms the company’s commercial feasibility) and operational objectives for all other company activities.
Context
You have been on the market for quite a while, so you know how things are going better than anyone. However, there are questions that you know the intuitive answer – and you want to know it for sure. A market research study will give you answers for the following situations:
- What is the size of the market on which you operate?
- What is the market’s dynamic? How has it evolved in recent years and what is the evolution forecast for the coming years?
- What is the market potential? Is there an unmet need?
- Who are the main players and competitors? How do you differentiate from them?
- What market shares do your competitors have, compared to your company?
- What are the trends in the industry that you are working on?
- What is your national or international law that directly influences your business?
How we approach market analysis
At MKOR, we use both primary and secondary research methods to find answers to our clients’ questions about their respective markets. Depending on each industry, the data may prove difficult or even impossible to find. However, this does not stop us from finding innovative solutions to reach our research objectives.
If you want to better understand how we approach each market study, read our Expert’s Guide on How to Conduct a Market Research (in Romanian). Here we explain everything so thoroughly that you can even run your own research project – although we strongly recommend you leave that to us, it’s slightly more difficult than it seems! 🙂
Market research results
After each market analysis, our clients gain access to information that helps them define their positioning strategy, sales forecast, and even address new found opportunities. Here are some of the results of a market analysis conducted by MKOR consultants:
- Market size. Research can give you access to important insights about your market size and potential, along with competitive intelligence.
- Market shares. You will know the market share of your company, along with your competitors’.
- Trends. You will be able to step ahead of competition, with the knowledge of trends that shape the industry in which you operate.
- Market dynamics. You will know the main factors that influence the future evolution of the industry in which you operate.
- Market potential. Research will help you adjust manufacturing volumes according to demand, so you do not waste important company resources.
- Legislation impact. Our legal analysis will help you understand the limitations and opportunities your business faces, depending on the national or international laws in force.
- New opportunities. You will uncover new opportunities for streamlining, expansion or even pivoting your business. We showcase them, you decide how to best explore them!
Each market research project is unique, thus we dedicate ourselves fully to achieve a positive impact on our clients’ business! Contact us and let’s talk about your market research needs!
If you are not convinced yet, take a look at our portfolio and at what our clients say about our work together!
Our Research clients receive top-notch services.
Get access to accurate insights and data. Grow your business relying on the results of a professional research. No more guesswork.
Transparent Processes
Dedicated Team
Proven Results
Detailed Analysis
Strategic Insights
Secured Data
10+
Years of expertize in Market Research & Consumer Intelligence
200+
Research projects successfully completed
75+
Clients from Retail, FMCG and other sectors
Recent studies in our portfolio
Read some stories from our research portfolio to get an idea of what we've worked on. We can take on any kind of research project, in every business niche.
Our studies have real business impact
At MKOR, we have conducted an impressive variety of market research studies, that led to new business launching or, on the contrary, to a change plans, for business ideas that needed to be viable.
Our research work have led to the successful launch of new businesses and concepts in Romania and abroad or to new jobs creation.
For further details about the projects we worked on, we invite you to take a look at our portfolio.
Clients love working with our agency
We have already conducted two successful projects with MKOR. The first, where they helped us assess the market potential for the employment force in five different Romanian cities, with the goal of opening a local contact centre. Following it, we have opened two contact centres, in Bucharest and Cluj-Napoca. The second project consisted in a complex market assessment (macro-economic, available infrastructure, raw-materials and human resources) with the goal of us launching a new furniture manufacturing plant in Romania. I kindly recommend MKOR team for any project in the market research field, they are true professionals!Corina Nicolau, Country Manager of VidaXL Romania
We are very pleased to recommend MKOR, which we consider to be one of the most professional players in the field. The delivered materials thoroughly met our requirements and demands, and the conclusions and recommendations were valuable and useful. During our collaboration we noticed the scrupulousness and seriousness of the team. The delivered materials were of good quality and the communication was clear and concise. We also admired the leadership of Corina Cimpoca, the company's manager.Dr. Claudiu Filip, Project Manager at INCDTIM Cluj-Napoca
I express my appreciation for our collaboration with MKOR. The MKOR team, through the professionalism of its members, has always offered us support in choosing the best options and solutions for our specific requests related to market research services. I recommend MKOR as a professional and trustworthy collaborator and appreciate its quality services and the flexibility of the services offered that differentiate it in a favorable way from its competitors. Dragoș Pîslaru, Project Manager at GEA Strategy & Consulting (Civitta Romania)
We had the pleasure of working with Corina and her team, and our collaboration on market research we conducted was very successful. We appreciate the professionalism and the commitment they have provided. We warmly recommend MKOR to all who need quality research services.Alin Prunean, President at Sănătate Dulce (Sweet Health), winner of OMV Petrom’s national entrepreneurship contest, Țara lui Andrei
We started working with MKOR in 2016 and we continued to develop new projects together ever since. Over the last few years, we have conducted together some of the most complex studies on the satisfaction of our clients and beneficiaries. We are delighted to have chosen working with MKOR, who have offered support from research design to final report delivery - in record time. I appreciate the openness and availability of MKOR consultants to understand business requirements and deliver projects in a timely manner to the expected quality.Andreea Gheorghiu, Head of Marketing at Edenred România
The collaboration with MKOR on the quantitative market study we conducted was close and constructive. We have worked closely to meet our goals and have managed to achieve the best results. We cordially recommend the MKOR services and we will continue to work together on future research projects.Ivona Babarelu, Marketing Manager at Clever Taxi
Thank you for your commitmentand expediency in responding to our request. Your work is very useful for the enterprise's launch on the market, and through the results you've delivered, we now understand the real needs of our customers and we can adapt our marketing plan. Fine work and, at least for me, thrilling. Congratulations! The recommendations and conclusions of the study VERY USEFUL.Mihail Apostolescu, President of Apicola Prahova Valley, winner of OMV Petrom’s national entrepreneurship contest, Țara lui Andrei
We have collaborated with the MKOR team in a project that consisted in surveying our clients’ perceptions and satisfaction level. It was a wonderful project, that we enjoyed. We learned a great deal of new things from our collaborators and we appreciate them as very good in their practice. We kindly recommend their business, to everyone interested in growing through better customer satisfaction.Ramona Cuc, General Manager of Lunchbox
We love the professional manner in which you gain key information from our clients [for the case studies] and then translate them into useful materials. Congratulations and best of luck!Oana Moldovan, Marketing Manager at Beck et al. Services
The MKOR team is professional and dedicated to each project, regardless of its size. Throughout the research project, I worked very well with Corina and her team. Even when things got a bit difficult, the recommendations came proactively and the target was overcome. Thank you and I warmly recommend your services!Simona Mincu, Marketing Manager Intrum România
We deliver deep research insights, with actionable steps, always on time. Do you want some proof? Read some testimonials, see our marketing & research portfolio and download our public research reports. You will enjoy it 🙂
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