Your context

You know the market better than anyone, but there are questions that you know the answer only intuitively - and you want to know it for sure.

Our approach

We use classical and innovative research methods, that help us find out the answers to your questions, and more.

Deliver Results

On delivery you get relevant market insights that helps you define your strategy, but also address new uncovered opportunities.

At MKOR, market research is what drives our entrepreneurial engine. We help our clients in defining their business strategy, through a deep knowledge of the market they operate in, as well as the strengths that differentiate them from competitors.

How do we define market research?

A market study such as industry analysis (also known as sector analysis) is a business plan element that confirms the existence of a profitable market for a company’s products or services. In addition, in such research, we identify strategic details about active players, but also about their market shares.

According to the official definition,

Research which includes all forms of market, opinion and social research and data analytics, is the systematic gathering and interpretation of information about individuals and organisations. It uses the statistical and analytical methods and techniques of the applied social, behavioural and data sciences to generate insights and support decision-making by providers of goods and services, governments, non-profit organisations and the general public.

According to ICC/ESOMAR International Code on Market and Social Research

Market research serves as a basis for both sales forecasting (that confirms the company’s commercial feasibility) and operational objectives for all other company activities.


You have been on the market for quite a while, so you know how things are going better than anyone. However, there are questions that you know the intuitive answer – and you want to know it for sure. A market research study will give you answers for the following situations:

  • What is the size of the market on which you operate?
  • What is the market’s dynamic? How has it evolved in recent years and what is the evolution forecast for the coming years?
  • What is the market potential? Is there an unmet need?
  • Who are the main players and competitors? How do you differentiate from them?
  • What market shares do your competitors have, compared to your company?
  • What are the trends in the industry that you are working on?
  • What is your national or international law that directly influences your business?

How we approach market analysis

At MKOR, we use both primary and secondary research methods to find answers to our clients’ questions about their respective markets. Depending on each industry, the data may prove difficult or even impossible to find. However, this does not stop us from finding innovative solutions to reach our research objectives.

If you want to better understand how we approach each market study, read our Expert’s Guide on How to Conduct a Market Research (in Romanian). Here we explain everything so thoroughly that you can even run your own research project – although we strongly recommend you leave that to us, it’s slightly more difficult than it seems! 🙂

Market research results

After each market analysis, our clients gain access to information that helps them define their positioning strategy, sales forecast, and even address new found opportunities. Here are some of the results of a market analysis conducted by MKOR consultants:

  • Market size. Research can give you access to important insights about your market size and potential, along with competitive intelligence.
  • Market shares. You will know the market share of your company, along with your competitors’.
  • Trends. You will be able to step ahead of competition, with the knowledge of trends that shape the industry in which you operate.
  • Market dynamics. You will know the main factors that influence the future evolution of the industry in which you operate.
  • Market potential. Research will help you adjust manufacturing volumes according to demand, so you do not waste important company resources.
  • Legislation impact. Our legal analysis will help you understand the limitations and opportunities your business faces, depending on the national or international laws in force.
  • New opportunities. You will uncover new opportunities for streamlining, expansion or even pivoting your business. We showcase them, you decide how to best explore them!

Each market research project is unique, thus we dedicate ourselves fully to achieve a positive impact on our clients’ business! Contact us and let’s talk about your market research needs!

If you are not convinced yet, take a look at our portfolio and at what our clients say about our work together!

market research report

Our Research clients receive top-notch services.

Get access to accurate insights and data. Grow your business relying on the results of a professional research. No more guesswork.

Transparent Processes
Dedicated Team
Proven Results
Detailed Analysis
Strategic Insights
Secured Data
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Years of expertize in Market Research & Consumer Intelligence


Research projects successfully completed


Clients from Retail, FMCG and other sectors

Recent studies in our portfolio

Read some stories from our research portfolio to get an idea of what we've worked on. We can take on any kind of research project, in every business niche.

Our studies have real business impact

At MKOR, we have conducted an impressive variety of market research studies, that led to new business launching or, on the contrary, to a change plans, for business ideas that needed to be viable.

Our research work have led to the successful launch of new businesses and concepts in Romania and abroad or to new jobs creation.

For further details about the projects we worked on, we invite you to take a look at our portfolio.

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Clients love working with our agency

We deliver deep research insights, with actionable steps, always on time. Do you want some proof? Read some testimonials, see our marketing & research portfolio and download our public research reports. You will enjoy it 🙂

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