Your context
You want to test an innovative idea or a new concept discovered in the R&D department (research & development) before launching it.
Our approach
In a matter of days, we test multiple concepts and adapt the approach according to the results.
We Deliver Results
You receive real-time access on how you can improve your concept, benefiting from the wisdom of crowd.
“I have a great idea for a new product (or service)!“
Have you ever heard these words or uttered them yourself?
The moment a new idea comes to mind is magic!
After the initial enthusiasm, you need to find out whether that product or service already exists or not. If it does not exist, will you ask why it does not exist? Maybe it does not even represent a real business opportunity?
And if it actually has development potential, what is the market size for this new product (or service)?
Whether it’s an invention, an idea or a prototype, all ideas have to be tested to ensure their viability in the market – but must also meet (or exceed) the expectations of future consumers.
How? Through research of course!
Your context
Whether you are an entrepreneur and want to test an innovative idea, or a manager in a company wanting to test a new concept discovered in the R&D lab, we are here to help you to properly position your idea on the market.
With the enthusiasm of creating something new, comes the responsibility of launching the best product, starting right from the concept phase.
In order to achieve this, you need a trusted source to supply you with information about:
- How can I safely test my idea or concept?
- Can I get advice to refine my idea?
- Can I test multiple concepts?
- Who is the audience for my new product?
- How quickly can I test the idea I have?
- What is the sales forecast for my new product?
- How can I position it, compared to the alternatives that are currently on the market?
- What is the size of the market where you operate?
Our approach to innovation research
We are aware that time is of the essence when developing a new concept, and we understand the need to know, as soon as possible, whether a concept deserves to be taken to market.
We have the ability to run surveys on any consumer profile, in just a few days within our own consumer panel (grab our panel book).
We test multiple concepts and enter in-depth research of winning concepts, adapting the test series to the previous wave results.
We ensure that no precious moment is lost, and that you are still receiving the most relevant market information which your business can rely on, to develop the winning concept.
The results of an innovation and forecasting study
Running an innovation and forecasting study involves a lot of agility and close collaboration between our teams, giving you real-time information on how to improve your concept.
Our team will also intervene as many times as needed to modify research parameters, refining results until we get the best version of the concept.
- From idea to product. We will refine the research in several waves until we reach the best possible version of your concept.
- Generate ideas. The tested idea will be improved using the wisdom of the crowd, transforming itself into a superior concept.
- Winning concept. You will receive final details of a concept ready to be released, with a winning combination of qualities.
- Consumers. We will define the personas of the audience you will be addressing, depending on respondent profiles participating in the research waves.
- Sales Forecast. A sales estimation of the new product in the first 36 months of launch, based on the analysis of the existing market through the expertise of MKOR consultants.
- Competition. Even if you have an innovative product, chances are great to be replaced with existing alternatives. We tell you what these are.
- Launch strategy. How do you launch your product on the market? Do you need to educate your audience on its benefits, or does it cover an already well-recognized need?
We treat each client project as if it were our own.
At MKOR, we are committed to achieving measurable results, in time and within the agreed budget. Innovate with the help of our team!
Transparent Processes
Dedicated Team
Proven Results
Detailed Analysis
Strategic Insights
Secured Data
10+
Years of expertize in Market Research & Consumer Intelligence
200+
Research projects successfully completed
75+
Clients from Retail, FMCG and other sectors
Case studies on innovation research
Within our client portfolio, you will find information on our latest innovation and forecasting studies.
MKOR's forecasting & innovation analysis have a real impact on customers
At MKOR, we have achieved an impressive variety of innovative, new market analysis that have led to new businesses, or indeed a change in planning, for businesses that needed change to be profitable. The unseen opportunities have led to a healthy and evidence-based development for those who have approached our services.
For more details on the projects we have worked on, we invite you to browse our portfolio; a case study is even provided for each research project.
Clients love working with our agency
We had the pleasure of working with Corina and her team, and our collaboration on market research we conducted was very successful. We appreciate the professionalism and the commitment they have provided. We warmly recommend MKOR to all who need quality research services.Alin Prunean, President at Sănătate Dulce (Sweet Health), winner of OMV Petrom’s national entrepreneurship contest, Țara lui Andrei
Thank you for your commitmentand expediency in responding to our request. Your work is very useful for the enterprise's launch on the market, and through the results you've delivered, we now understand the real needs of our customers and we can adapt our marketing plan. Fine work and, at least for me, thrilling. Congratulations! The recommendations and conclusions of the study VERY USEFUL.Mihail Apostolescu, President of Apicola Prahova Valley, winner of OMV Petrom’s national entrepreneurship contest, Țara lui Andrei
We started working with MKOR in 2016 and we continued to develop new projects together ever since. Over the last few years, we have conducted together some of the most complex studies on the satisfaction of our clients and beneficiaries. We are delighted to have chosen working with MKOR, who have offered support from research design to final report delivery - in record time. I appreciate the openness and availability of MKOR consultants to understand business requirements and deliver projects in a timely manner to the expected quality.Andreea Gheorghiu, Head of Marketing at Edenred România
We have collaborated with the MKOR team in a project that consisted in surveying our clients’ perceptions and satisfaction level. It was a wonderful project, that we enjoyed. We learned a great deal of new things from our collaborators and we appreciate them as very good in their practice. We kindly recommend their business, to everyone interested in growing through better customer satisfaction.Ramona Cuc, General Manager of Lunchbox
We love the professional manner in which you gain key information from our clients [for the case studies] and then translate them into useful materials. Congratulations and best of luck!Oana Moldovan, Marketing Manager at Beck et al. Services
The collaboration with MKOR on the quantitative market study we conducted was close and constructive. We have worked closely to meet our goals and have managed to achieve the best results. We cordially recommend the MKOR services and we will continue to work together on future research projects.Ivona Babarelu, Marketing Manager at Clever Taxi
We are very pleased to recommend MKOR, which we consider to be one of the most professional players in the field. The delivered materials thoroughly met our requirements and demands, and the conclusions and recommendations were valuable and useful. During our collaboration we noticed the scrupulousness and seriousness of the team. The delivered materials were of good quality and the communication was clear and concise. We also admired the leadership of Corina Cimpoca, the company's manager.Dr. Claudiu Filip, Project Manager at INCDTIM Cluj-Napoca
We have already conducted two successful projects with MKOR. The first, where they helped us assess the market potential for the employment force in five different Romanian cities, with the goal of opening a local contact centre. Following it, we have opened two contact centres, in Bucharest and Cluj-Napoca. The second project consisted in a complex market assessment (macro-economic, available infrastructure, raw-materials and human resources) with the goal of us launching a new furniture manufacturing plant in Romania. I kindly recommend MKOR team for any project in the market research field, they are true professionals!Corina Nicolau, Country Manager of VidaXL Romania
I express my appreciation for our collaboration with MKOR. The MKOR team, through the professionalism of its members, has always offered us support in choosing the best options and solutions for our specific requests related to market research services. I recommend MKOR as a professional and trustworthy collaborator and appreciate its quality services and the flexibility of the services offered that differentiate it in a favorable way from its competitors. Dragoș Pîslaru, Project Manager at GEA Strategy & Consulting (Civitta Romania)
The MKOR team is professional and dedicated to each project, regardless of its size. Throughout the research project, I worked very well with Corina and her team. Even when things got a bit difficult, the recommendations came proactively and the target was overcome. Thank you and I warmly recommend your services!Simona Mincu, Marketing Manager Intrum România
We deliver deep research insights, with actionable steps, always on time. Do you want some proof? Read some testimonials, see our marketing & research portfolio and download our public research reports. You will enjoy it 🙂
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