Your context

You want to launch a new brand and you need market insights from consumers.

Our approach

We identify together your needs and goals, and choose the research methodology that leads to the best results.

Deliver results

Collected data is accompanied by practical recommendations for optimizing the brand and ensuring the success of its launch.

The power of a brand is the mix between the brand’s way of acting and what it represents, says Wally Olins in On Brand.

Branding is a necessary business tool when you intend to enter a market with a high level of competition, in the context of similar products. Initially, branding means creating a name, a slogan and a logo that differentiates you from your competitors.

Concept testing is the way in which a company questions consumers about the product, services or advertising campaigns, even before it is officially launched on the market.

In other words, concept testing evaluates the consumer’s response to an idea, before it is materialized for mass production.

Your context

Do you have an idea of a product or service that you want to launch in the market, and want to get the public reaction?

You can test every aspect of the branding concept to find out how to configure the product so that its launch is a success.

Conducting a research can help you get answers from the market for the following questions:

  • What is the most appropriate approach to launch the brand?
  • What is the potential success rate of the brand you want to launch?
  • How do consumers understand the message transmitted by the future brand?
  • Does the brand respond to a real need expressed by consumers?
  • What is the consumer attitude towards the future brand?
  • What is the value of the brand, proposed to consumers?
  • How can your brand be effectively “sold”?

Our approach

Before testing the concept of branding, we identify together the needs and objectives of the project, which helps us to establish the optimal methodology and the appropriate approach method that will ultimately generate the best results for what you have proposed.

Depending on the chosen approach, we decide which of the MKOR specialists will take action, depending on the area of expertise of each. Finally, we present our data and recommendations in a report that is easy to understand and easy to navigate.

Results of a Concept Testing Study

After conducting such a study, you will have a tool that you can rely on to define the best strategy for launching your new brand.

In addition, you will get information directly from the source on the best method of approaching consumers and how you should reshape the brand so that it is successful.

Here are just a few of the results you’ll get from running a branding and rebranding testing research:

  • Success potential of the brand. The consumer study will reveal relevant information about the impact of launching the brand, in the tested form.
  • Brand message. The information obtained illustrates how much the consumer resonates with the message transmitted by the brand.
  • Profile of the potential consumer. Depending on the openness to interact with the new brand, we define user personas (high, medium & low potential).
  • Launch strategy. The collected data is a reliable tool for defining a suitable launch strategy.
  • Sales strategy. Consumer information helps you define a market strategy that is tailored to your target market.

Access MKOR Business Intelligence

For this type of research, we developed MKOR Business Intelligence, a customizable dashboard, where you can view the results of your branding and rebranding concept testing in real time.

By working with us, you have the opportunity to get live information about what consumers think and want. In addition, you will be able to observe in real time how the data collection is carried out.

To see a dashboard model, sign up and get instant and free access to the data view panel in your project.

What can you do next?

We recommend that you continue to explore other ways you can grow through research:

If you want to know more about how your brand is perceived, you can order a brand awareness study. You will find more information about how well known your brand is, how it is positioned, what kind of associations consumers make with it, but also what are the opportunities generated by these associations.

Thus, you will gain important information about the brands you are in direct competition with, and we can help you successfully build the marketing strategy that will propel your brand to the top of its niche.

If you want to get even more about the market you are activating, you can request a market research that will give you an in-depth overview of the strengths that differentiate you from competitors, but also strategic details about the market you are activating (trends, legislation, evolution and forecast, market share).


Demo Our Concept Testing Dashboard

For this type of study, we developed MKOR Business Intelligence, a customisable dashboard, where you can view the statistics of your concept testing research in real time.

Transparent Processes
Dedicated Team
Proven Results
Detailed Analysis
Strategic Insights
Secured Data
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Years of expertize in Market Research & Consumer Intelligence


Research projects successfully completed


Clients from Retail, FMCG and other sectors

Previous Concept Testing research projects

Within the client portfolio you will find small descriptions of the latest research for businesses that worked with us in the past, a defining element for establishing the best brand launch strategy.

Feeling stuck? Take a look at previous projects and see what our clients said about working with us

After a concept testing research, we will uncover information that you can rely on to define the best strategy for launching your brand. In addition, you will get information directly from your target niche on the best methods of approaching consumers and how to define the brand so that it is successful from the start.

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We deliver deep research insights, with actionable steps, always on time. Do you want some proof? Read some testimonials, see our marketing & research portfolio and download our public research reports. You will enjoy it 🙂

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