Public Research Reports, Whitepapers and Market Analysis

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Urban Millennial Moms Are the Face of the Ethical Consumer Profile in Romania


In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the environment, steering towards sustainable products and services. Discover how this wave of awareness is transforming consumption trends and encouraging a greener and more equitable future.


0 Comments16 Minutes

employee-sentiment-2024

Employee Sentiment Study: What Plans and Expectations Do Employees Have in 2024?


In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and fears of Romanian employees, in a context marked by socio-economic and technological changes.


0 Comments16 Minutes

2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 1/3)


To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.


0 Comments32 Minutes

Studiu-Black-Friday-2023-Romania

MKOR Study: Romanians are setting fixed budgets for Black Friday in 2023, amidst the crisis


In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take advantage of discounts, a slight decrease from 2022.


0 Comments9 Minutes

studiu MKOR consumer sentiment 2023

MKOR Consumer Sentiment Study: Principal Reasons for Romanian Concerns in 2023


Antreprenorii și persoanele de decizie din companii cu care am interacționat pe parcursul anului și-au exprimat preocupările privind incertitudinea economică, cu toții întrebându-se care va fi impactul asupra comportamentului consumatorilor din România. Am decis să răspundem acestor preocupări așa cum știm mai bine: prin date direct de la sursă, consumatorii.


0 Comments8 Minutes

Corina Cimpoca Fashion ROute 2022 piata de fashion din Romania

Fashion ROute 2022: data extracted from the first real-time Romanian fashion retail study


The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer behaviour regarding fashion shopping.


0 Comments10 Minutes

MKOR este partener Statista

MKOR is officially a Statista data partner


MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.


0 Comments2 Minutes

the-store-of-tomorrow-study

54% of consumers expect a high-tech experience in the store of tomorrow


The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.


0 Comments8 Minutes

Raport NPS retail Romania 2021-2022

NPS Score In Romanian Retail In 2022


The Consumer Trends.Live platform is a complete market intelligence tool, through which retailers can track market indicators, such as the NPS score of retail brands and leaders, to stay relevant to their target audience, but also one step ahead of the competition.


0 Comments1 Minute

Digitalization in Romanian companies


Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives in Romanian companies.


0 Comments7 Minutes