Public Research Reports, Whitepapers and Market Analysis

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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 1/3)


To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.


0 Comments32 Minutes

Studiu-Black-Friday-2023-Romania

MKOR Study: Romanians are setting fixed budgets for Black Friday in 2023, amidst the crisis


In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take advantage of discounts, a slight decrease from 2022.


0 Comments9 Minutes

Corina Cimpoca Fashion ROute 2022 piata de fashion din Romania

Fashion ROute 2022: data extracted from the first real-time Romanian fashion retail study


The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer behaviour regarding fashion shopping.


0 Comments10 Minutes

MKOR este partener Statista

MKOR is officially a Statista data partner


MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.


0 Comments2 Minutes

the-store-of-tomorrow-study

54% of consumers expect a high-tech experience in the store of tomorrow


The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.


0 Comments8 Minutes

Raport NPS retail Romania 2021-2022

NPS Score In Romanian Retail In 2022


The Consumer Trends.Live platform is a complete market intelligence tool, through which retailers can track market indicators, such as the NPS score of retail brands and leaders, to stay relevant to their target audience, but also one step ahead of the competition.


0 Comments1 Minute

Digitalization in Romanian companies


Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives in Romanian companies.


0 Comments7 Minutes

The first study on Diversity and Inclusion in Romanian Organizations – Employees’ Perspective


The first study on Diversity and Inclusion in Romanian organizations from the employees' perspective. Gain full access to the research report drafted by MKOR Consulting and the Diversity Chapter in Romania.


0 Comments16 Minutes

Post-COVID-Consumer-Habits-CWE-Mockup

Post-COVID Consumer Habits Report


Looking at the post-COVID future, outdoor and sport activities are preferred by Romanians, whereas indoor activities, including going to malls, are to be avoided in the foreseeable future, according to a study by Cushman Wakefield Echinox and MKOR Consulting.


0 Comments7 Minutes

diversity inclusion

Market Report: Diversity and Inclusion in Romanian Organizations 2020


This is the first study on Diversity & Inclusion in Romanian Organisations. Read the findings of the research conducted by MKOR and The Romanian Diversity Charter.


0 Comments14 Minutes