stats from our panel


Active members

(source: MKOR Stats, Aug 2018)


Potential respondents


Internet mobile access in Romania

(source: ANCOM, Dec 2017)


Email invite conversion rate

(MKOR, Sep 2018)


Completion rate of our questionnaires

(source: MKOR, Sep 2018)


Satisfaction rate of our panel respondents

(source: MKOR, Sep 2018)

MKOR’s Panel respondents are nationwide persons from Romania, who explicitly opted in to participate to our studies

We keep in touch constantly, not only through invitation emails, but also through personal thank you emails, thus we’ve developed a high engagement rate.

What impact does this have for you? Relevant results, gathered in no time.

Respondents are randomly selected for the studies we carry, in order to assure a high representativity of the sample, while we make sure that the collected information is correct and trustworthy. We take great care into making sure that our Panel members:

  • Receive questionnaires from a great range of areas, avoiding similar studies, in which the answers can be repetitive.
  • Do not transform into “professional respondents” (or people who adapt their answers to qualify for a study instead of providing relevant and honest opinions).
  • Are people with different interests, as is the population – made up of consumers with options and different preferences.

MKOR Panel is growing day by day, through members’ recommendation and by participating to new studies, be it quantitative or qualitative. Members of our Panel take part in studies on consumer habits, perceptions and attitudes, concept and product testing, focus groups, online communities, and more.


Our studies are mobile and user friendly, which makes them easier to access by consumers across the country: 84% of respondents usually partake in surveys using only their mobile phone. Did we mention that Romania has a 85% Mobile Internet penetration rate? 🔥

Mobile respondent 84%
Desktop respondent 16%

MKOR’s panel connects you with any respondent – consumers, business or very specific population profiles – to measure and monitor attitudes and behaviors quickly and efficiently..

  • Relevant results
  • Fast data gathering
  • Representative sample
  • Unique responses
  • Mobile optimized studies

How can MKOR's Consumer Panel help you and your company?

The Panel is employed for a vast variety of studies – internal or commissioned by our customers. Here are some types of studies that your business can benefit from:

  • Consumer habits. Understand the behavior of consumers and buyers in the market where you operate.
  • Media. Test advertising concepts and the efficiency of information sources.
  • Segmentation. Understand how the target audience is structured, depending on its features.
  • Price Policy. Define the fair price, according to customer sensitivity.
  • Innovation. Successfully lunch new products or even business.
  • Brand awareness. Find out how well known is your brand on the Romanian market, and how is perceived.
  • Customer satisfaction. Learn how satisfied are your clients in the interaction with your brand.

Demographics data of our Consumer Panel


The members of MKOR’s Panel are filtered according to several variables that allow us to access the exact profile you’re looking in a respondent. The information is collected initially at the recruitment stage, and afterwards periodically updated.

  • Gender
  • Age
  • Region
  • Residence area
  • Occupation
  • Professional level
  • Income
  • Education
  • Civil status

This is only the standard data we collect, our capabilities are unlimited. Meaning, we can find exact customer profiles and segment them according to your needs (car ownership, mobile phone ownership, what kind of food they like, etc.).

Who can join MKOR’s Panel?

  • Legit members. In order to join the MKOR Panel, respondents have to explicitly join, after accepting the Terms & Conditions, and the our Panel Privacy Policy. Their identity is verified by entering a valid email address.
  • Real persons. Members that subscribe to MKOR Panel have to provide correct information regarding age, gender, residency, occupation and education. These features help us filter out the most relevant respondents, depending on the target audience profile of each customer.
  • Relevant respondents. In our studies, we ensure the relevancy of our participants through pre-selection questions, and by revalidating the demographics with each new study a participant takes. In other words, we ensure that we have up-to-date members in the panel at any time.
  • Unique responses. A respondent can partake in a survey only once, regardless of them trying to connect from multiple devices. The identity of each respondent is related to a unique ID that can not be duplicated.

How does our consumer panel work?

  • Explicit opt-in. MKOR Panel members reactivate their subscription to the community each time they go through a survey. This way, we make sure that only those who truly wish are able to access our studies.
  • No spam. If an active member explicitly opts out of being part of the MKOR Panel community, thet are removed from all our databases according to legal regulations. The email addresses of MKOR employees, collaborators and customers are automatically excluded from our panel databases, as well as those of our competitors. Thus, we ensure that participants in our studies are objective, eliminating conflicts of interest.
  • Only qualified respondents. The MKOR Panel does not include underage persons or working in market research & advertising.
  • Real-time backlist removal. Members that chose not to take part in surveys are screened instantly from any upcoming research. We have a strict no-spam policy in place and we value our respondents preferences. This way we make sure that our clients get the best results possible with deep, honest, meaningful market insights.

Our panel members sharing their voice

Members of the Panel are treated with respect by the MKOR team. Our respondents have a unique experience, allowing them to respond honestly and with enthusiasm to our invitations.

We take great pride in our sincere communication with the community and their feedback gives us the opportunity to become better day by day. This translates to our customers into relevant data, provided with honesty by consumers.

  • Easy flow surveys, with friendly approach
  • No more than one study per week for each respondent
  • Attractive incentives – from perfumes, holidays and jewelries
  • Personalized thank you emails for participating at surveys
  • Open communication flow in order to optimize the user experience

We are the only market research agency that actively requests feedback to all respondents following each survey (tip us if you spot anyone else). We receive hundreds of emails every week, with a diverse feedback, but most of them are kudos emails.

You are welcome to take a look at some of our feedback emails that get into our Inbox each and every day!

Thanks for reading this far down the page! We’re guessing that we’ve caught your attention by now so why don’t you scroll down a little more and engage with us? 🙂

Let's talk about your Consumer / B2B Panel needs?

We like to step out of our comfort zone, to treat each project as a challenge and to push the boundaries of our creative minds. MKOR will fulfill the objectives of your project, no matter how hard they are. Message us now to get started.

Clients love working with our agency

We deliver deep research insights, with actionable steps, always on time. Do you want some proof? Read some testimonials, see our marketing & research portfolio and download our public research reports. You will enjoy it 🙂