MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Usage and Attitude (U&A) study – Romania’s Online Education Platform Market – Upriserz
To better understand the learning behaviors and interests of Romanians, Upriserz tasked MKOR with a market research on Romanians' perception of the concept of lifelong learning.
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Qualitative study – Digitalization in Romanian Companies – Beck et al.
Beck et. al mandated a qualitative study to MKOR to deeply understand the need of digitization in the Romanian market and also determine the level of maturity of existing initiatives.
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4 in 10 Romanians purchased perfumes to celebrate the holidays dedicated to women
Corina Cimpoca, founder of MKOR Consulting, underlined the competitive advantages Care & Beauty Consumer Trends.Live offers in the Retail.ro interview with Anca Olteanu, the publication's editor-in-chief.
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Opportunity Study – Romanian and Hungarian Mobility Market Research
A client operating in the mobility industry initiated the collaboration with MKOR in order to identify development opportunities in the regional market.
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Opportunity Research Study – Premium FMCG Market in Romania – Darvari Garden
In 2021, Darvari Garden wanted to launch its product on the premium FMCG market in Romania. To understand consumers' perceptions of the products in the target market, the company used the expertise of MKOR Consulting.
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Real Time Public Opinion Measuring – Iași City Brand Research
Un Iași Pentru Viitor is the first real time public opinion consultation research, an IULIUS project carried out in collaboration with MKOR. The study sought a better understanding of the perception of Iași residents regarding their……
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Fake news in crisis situations
Even though the fake news phenomenon reached an unprecedented scale during the COVID-19 pandemic, it did not disappear once infection rates dropped, and in the context of the armed conflict in Ukraine, it is once again returning to the…
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Automatic Access Systems Market: Steady Growth Amid the Pandemic
In 2021, MKOR Consulting conducted the first study targeting the local automatic access systems market. Through this pioneering project, we aimed to assist players in this market with information available for the first time in Romania.
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Over half of Romanian consumers purchased IT&C in December
In 2021 we launched IT&C Consumer Trends.Live, the first real-time market study in the Romanian IT&C Retail Market. The monthly data provided by IT&C Consumer Trends.Live can be explored to discover: the preferred shopping channel by IT&C…
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MKOR in 2021: A Retrospective of an Effervescent Year Full of Premieres
When we think about 2021, it is hard to characterize it, as it wasn't a simple year. If we were to summarize it in just two words, however, we would choose “effervescence” and “premieres”. But the headliner in terms of premieres is…
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