MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
What 2018 Brought for MKOR
2018 was full of business challenges, which we handled exemplarily. We aim to exponentially increase our growth rate in the coming year.
0 Comments5 Minutes
Giving Tuesday is the World Day of Good Deeds
While Black Friday kicks off the seasonal sales, Giving Tuesday kicks off the acts of charity and solidarity during the winter holidays.
0 Comments7 Minutes
The Preference for Romanian Products Study
MKOR Consulting aimed to celebrate Romania's 100 years the best way it knows how: through a study that puts Romanian products in the spotlight.
0 Comments6 Minutes
Preference for Romanian Products, Presented Live at Retail Arena
We premiered the results of the "Preference for Romanian Products" study during the Retail Arena 2018 event. The study comes in the context of the Centenary year, when MKOR Consulting aimed to celebrate Romania's 100 years the best way it…
0 Comments6 Minutes
The Preference for Romanian Products Study, Premiering at Retail Arena
The Preference for Romanian Products study explores consumer preference for Romanian products when they go shopping, which are the most beloved Romanian brands, and what criteria they consider when standing in front of the shelf.
0 Comments4 Minutes
Research on lucidity. What teenagers think about the referendum
A lesson in lucidity amidst the turmoil of the referendum comes from a 16-year-old teenager. Matei Manță noticed how those around him (adults) have different opinions and decided to find out what his peers (minors) think about the…
0 Comments7 Minutes
Properly Measure your Target Market through Workforce Analysis
Workforce analysis will uncover your company's hiring potential. Businesses need reliable people to flourish. A growing company is one who needs to employ new dedicate qualified people.
0 Comments7 Minutes
What it’s like to work at MKOR
We like to believe that MKOR doesn't have employees (well, only at the ITM), but a team. MKOR's clients have always been satisfied with the results delivered, and by extension, with the team's work. To ensure we give our best to every…
0 Comments4 Minutes
The Digital Customer Experience
When consumers decide which product or service to use, how do they make that choice? Advertising certainly has a say in this decision, but it is not enough to differentiate between similar products and services on offer. Therefore, the…
0 Comments11 Minutes
Romania’s Ambassador Brands
The Country Brand Ambassadors Guide is a useful tool for those looking to expand abroad and learn from the best. The guide uses a series of indicators to measure brand popularity and the level of media promotion.
0 Comments2 Minutes