MKOR Blog - Latest trends in market research

When consumers decide which product or service to use, how do they make that choice? Advertising certainly has a say in this decision, but it is not enough to differentiate between similar products and services on offer. Therefore, the…

The Country Brand Ambassadors Guide is a useful tool for those looking to expand abroad and learn from the best. The guide uses a series of indicators to measure brand popularity and the level of media promotion.

Researching the target market, according to three-quarters of the main decision-makers in Romanian companies, helps find answers to questions about clients, competitors and the business landscape.

According to a recent study conducted by MKOR, in which over 150 business leaders from Romania across a wide range of industries were surveyed, the expected impact is positive (90% of respondents). The impact of digitalization, automation,…

MKOR participated for the second consecutive year in Fashion ROute, an event dedicated to fashion retail and organized by Wall-Street.ro. Find out insights about production, imports, and exports, as well as the online and offline fashion…

In accordance with the new legislative changes brought by GDPR, your company will need to adapt its procedure for sending emails to subscribers. We offer a series of concrete tips on what you can do so that your newsletter remains relevant…

We reached out to a legal specialist to answer a series of specific questions, with the aim of finding the most effective approach to being compliant with the new laws. Cosmin Iliescu, a lawyer with experience in the field, detailed what…

We are dealing with consumers equipped with smart gadgets, connected to the Internet, but with less and less free time at their disposal. Consumers are open to responding to those who speak their language, in the environments they prefer,…

2018 in marketing is about technology, millennials, and making the right choices for business needs. These trends should not be seen as a must-have, but must be understood and filtered through the critical sense of the marketer who…