MKOR Blog - Latest trends in market research
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The Preference for Romanian Products Study, Premiering at Retail Arena
The Preference for Romanian Products study explores consumer preference for Romanian products when they go shopping, which are the most beloved Romanian brands, and what criteria they consider when standing in front of the shelf.
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Research on lucidity. What teenagers think about the referendum
A lesson in lucidity amidst the turmoil of the referendum comes from a 16-year-old teenager. Matei Manță noticed how those around him (adults) have different opinions and decided to find out what his peers (minors) think about the…
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Properly Measure your Target Market through Workforce Analysis
Workforce analysis will uncover your company's hiring potential. Businesses need reliable people to flourish. A growing company is one who needs to employ new dedicate qualified people.
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What it’s like to work at MKOR
We like to believe that MKOR doesn't have employees (well, only at the ITM), but a team. MKOR's clients have always been satisfied with the results delivered, and by extension, with the team's work. To ensure we give our best to every…
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The Digital Customer Experience
When consumers decide which product or service to use, how do they make that choice? Advertising certainly has a say in this decision, but it is not enough to differentiate between similar products and services on offer. Therefore, the…
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Romania’s Ambassador Brands
The Country Brand Ambassadors Guide is a useful tool for those looking to expand abroad and learn from the best. The guide uses a series of indicators to measure brand popularity and the level of media promotion.
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Market Research Results in Romanian Companies
Researching the target market, according to three-quarters of the main decision-makers in Romanian companies, helps find answers to questions about clients, competitors and the business landscape.
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Automation, digitalization, and robotization are embraced by business leaders in Romania
According to a recent study conducted by MKOR, in which over 150 business leaders from Romania across a wide range of industries were surveyed, the expected impact is positive (90% of respondents). The impact of digitalization, automation,…
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MKOR at Fashion ROute 2018: Romanians buy 90% imported clothes
MKOR participated for the second consecutive year in Fashion ROute, an event dedicated to fashion retail and organized by Wall-Street.ro. Find out insights about production, imports, and exports, as well as the online and offline fashion…
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Importance of Qualitative Research for Sustainable Business in 2020
Qualitative research is easier to apply and sometimes even more affordable as it does not require a large sample. Marketers and entrepreneurs can use qualitative methods to conduct market research, and actionable information for…
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