MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
MKOR Study: The Ethical Consumer in Romania 2022 vs. 2021
Corina Cimpoca, founder of MKOR, participated as a speaker at the ESE 2022 conference, the ROaliment event dedicated to the Romanian food industry. To…
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MKOR Study: 6 in 10 Romanians Plan to Shop on Black Friday 2022
6 in 10 Romanians planned to shop on Black Friday 2022, led by electronics and home appliances (58%), fashion (38%) and IT&C (34%). See which segments are most likely to buy and the discount that wins over undecided shoppers.
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Brand Tracker Research – Brand Awareness Identification – TBI Bank
TBI Bank wanted to measure its brand notoriety in the Romanian market, among consumers of financial products and services. To better understand their customers, TBI Bank delegated MKOR Consulting to conduct a quantitative study.
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Quantitative Study – Concept Testing – Peditel
The Părinți în România Foundation (Parents in Romania) requested a quantitative study to test a mobile app concept among the users of the Peditel service. MKOR enthusiastically responded to the request and joined the initiative by…
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Quantitative Study – Identification of the Romanian eCommerce Market Characteristics – VTEX
VTEX wanted an in-depth understanding of the Romanian eCommerce market, identifying the challenges caused by the COVID-19 pandemic and the trends imposed by it.
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Usage and Attitude (U&A) Study – Development Opportunities in the Regional Tourism Market in the Șureanu Area
Collaboration with a group of investors to better understand potential customers and identify the habits and attitudes of Romanians in the targeted area regarding the choice of vacation destinations.
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Public Transport Drivers Satisfaction Research – The Urban Mobility Market in Bucharest – Otokar
To explore the drivers' perspective on Otokar buses, the company delegated MKOR to carry out a satisfaction survey.
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Usage and Attitude (U&A) Research – Romanian Construction Service Providers Market
Registrul Constructorilor, an online construction review platform, wanted to explore consumer behaviors and attitudes about services accessed in this area.
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Usage and Attitude (U&A) Study – Romanian Passenger Transport Market – Flixbus
The purpose of this study was to identify the habits of users of long-distance passenger transport services in Romania and their main problems and needs when it comes to traveling by coach.
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