MKOR Blog - Latest trends in market research

We reached out to a legal specialist to answer a series of specific questions, with the aim of finding the most effective approach to being compliant with the new laws. Cosmin Iliescu, a lawyer with experience in the field, detailed what…

We are dealing with consumers equipped with smart gadgets, connected to the Internet, but with less and less free time at their disposal. Consumers are open to responding to those who speak their language, in the environments they prefer,…

2018 in marketing is about technology, millennials, and making the right choices for business needs. These trends should not be seen as a must-have, but must be understood and filtered through the critical sense of the marketer who…

Corina Cimpoca, founder of MKOR Consulting, was Edward Pastia's guest as a marketing specialist, where she presented the results of the study on the impact of GDPR on Romanian companies.

Descarcă studiul pentru a afla cât de informate sunt companiile românești privind schimbările aduse de GDPR. Studiul relevă cât de bine s-au pregătit companiile mici, mijlocii și mari din România pentru a implementa noile reglementări…

On Wednesday, March 14, MKOR Consulting will share its own experience and the results of its most recent studies. Corina Cimpoca, founder of MKOR Consulting, will be a guest on two industry shows.

We present the results of our latest study (our specialty ❤) regarding the preferences of respondents from MKOR's own panel on how they choose to celebrate Valentine's Day.

For 5 years, we have been developing and delivering all types of research that a business needs to conduct in order to evolve. We love what we do and put a lot of heart into everything, and this is reflected externally as well. Below, we…

In a world where digital is omnipresent, consumers have access to unlimited information and alternative options at any time. Starting from this premise, retailers are trying to offer shoppers unique experiences, whether online, in-store,…