MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Market Research Results in Romanian Companies
Researching the target market, according to three-quarters of the main decision-makers in Romanian companies, helps find answers to questions about clients, competitors and the business landscape.
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Automation, digitalization, and robotization are embraced by business leaders in Romania
According to a recent study conducted by MKOR, in which over 150 business leaders from Romania across a wide range of industries were surveyed, the expected impact is positive (90% of respondents). The impact of digitalization, automation,…
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MKOR at Fashion ROute 2018: Romanians buy 90% imported clothes
MKOR participated for the second consecutive year in Fashion ROute, an event dedicated to fashion retail and organized by Wall-Street.ro. Find out insights about production, imports, and exports, as well as the online and offline fashion…
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Importance of Qualitative Research for Sustainable Business in 2020
Qualitative research is easier to apply and sometimes even more affordable as it does not require a large sample. Marketers and entrepreneurs can use qualitative methods to conduct market research, and actionable information for…
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Practical Tips: Email Marketing in Compliance with GDPR
In accordance with the new legislative changes brought by GDPR, your company will need to adapt its procedure for sending emails to subscribers. We offer a series of concrete tips on what you can do so that your newsletter remains relevant…
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Cosmin Iliescu, lawyer: GDPR is an opportunity to reduce data processing costs
We reached out to a legal specialist to answer a series of specific questions, with the aim of finding the most effective approach to being compliant with the new laws. Cosmin Iliescu, a lawyer with experience in the field, detailed what…
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2018 Marketing Trends (The Expert’s Guide)
We are dealing with consumers equipped with smart gadgets, connected to the Internet, but with less and less free time at their disposal. Consumers are open to responding to those who speak their language, in the environments they prefer,…
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We have over 4 million ambassadors worldwide
Many Romanians living abroad return home during this period to celebrate Easter with their families and friends. A large number of them also bring along new…
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Digital Marketing Trends 2018
2018 in marketing is about technology, millennials, and making the right choices for business needs. These trends should not be seen as a must-have, but must be understood and filtered through the critical sense of the marketer who…
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We discussed the impact of GDPR on Realitatea TV
Corina Cimpoca, founder of MKOR Consulting, was Edward Pastia's guest as a marketing specialist, where she presented the results of the study on the impact of GDPR on Romanian companies.
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