MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
MKOR is officially a Statista data partner
MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.
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Fashion ROute 2022: data extracted from the first real-time Romanian fashion retail study
The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer…
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NPS Score In Romanian Retail In 2022
The Consumer Trends.Live platform is a complete market intelligence tool, through which retailers can track market indicators, such as the NPS score of retail brands and leaders, to stay relevant to their target audience, but also one step…
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We Presented Pioneering Data Regarding COVID-19 Impact In Romanian E-Commerce Companies at European Digital Commerce
Corina Cimpoca, founder MKOR, presented pioneering data regarding the COVID-19 impact in Romanian e-commerce companies, followed by the strategic actions they have taken to meet the challenges and adapt to new market trends.
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Business Opportunity Analysis for a Greenfield Investment in a New Theme Park in the Western Region of Romania
MKOR conducted an opportunity study for a greenfield investment in a new theme park in the Western Region of Romania, supporting the sizing of the market and the estimation of the new park's revenues on multiple scenarios.
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Concept Testing Research for a Fuels Market Brand – MOL Romania
In the context of conducting an European study to test a new concept for Premium fuels in countries such as Hungary and the Czech Republic, MOL Romania initiated the collaboration with MKOR Consulting.
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Opportunity Study – Automotive Market in Romania – Autowass
Autowass aimed to assess the potential of the Romanian automotive market for a platform designed to enhance the relationship, communication, and transparency between auto service providers and their customers.
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Usage and attitudes (U&A) study – Medical optics products market in Timișoara
MKOR conducted research for the rebranding process for a medical optics retailer from Timișoara through a Usage and Attitude (U&A) study.
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Opportunity Study – Transylvania Digital Marketing Services Market Research
This research aimed to identify trends in the Content & Digital Marketing market, but also to analyze the competitive environment and establish the potential of the Transylvanian market, especially the cultural and educational…
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