MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
How a market study can influence your company’s performance – BWFR Workshop
Learning something new undoubtedly enriches you. When you acquire new information or skills, it is like making an investment in yourself that, obviously, is reflected in your business as well.
0 Comments4 Minutes
Do you have a business idea? You can finance it with Start-Up Nation
We continue the series of good news with Start-Up Nation, a non-reimbursable funding program launching this week, on June 15th. Early-stage entrepreneurs can find real support in this program.
0 Comments6 Minutes
Funding Opportunity for Market Research
In May 2017, the Internationalization Program was launched—a program aimed at SMEs looking to increase their number of customers abroad and seeking an integrated branding and promotion strategy.
0 Comments6 Minutes
We talked about trends at Best Marketing
Last week - on May 24, 2017, Corina Cimpoca - founder of MKOR Consulting, gave a presentation at Best Marketing, an event organized by Revista Biz.
0 Comments7 Minutes
Travel Marketing or Vacation Marketing
Travel Marketing is the intersection of the tourism industry and the field of marketing. This association can only bring benefits to travel brands and companies interested in increasing the number of bookings and satisfying as many…
0 Comments7 Minutes
Tourism Market Study – Summer Vacation 2017
MKOR is preparing for the 2017 summer vacation in its specific way, namely with a new market study. In the following, we present some of the conclusions of this study, with the rest of the information available upon request.
0 Comments2 Minutes
What we have been working on lately
From the beginning of 2017 until now, we have enjoyed working on a series of studies, and today we present four of them. We pay attention to textbook theory, but we don't forget the latest trends; we are creative and listen carefully to…
0 Comments5 Minutes
2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 1/3)
To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.
0 Comments32 Minutes
Advertising Concept Testing – A Necessity or a Luxury?
Advertising concept testing can provide answers and guidance in such a situation. Testing on the target market segment can determine the appropriate price, brand concepts, or how attractive the brand is.
0 Comments12 Minutes
