MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Celebrating European Diversity Month by Giving a Voice to Employees in Romania
Read the first study on Diversity and Inclusion in Romanian organizations, conducted by MKOR in collaboration with the Romanian Diversity Charter.
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Opportunity Research on the Premium and Luxury Footwear Market in Romania – Enzo Margi
The purpose of the study was to provide actionable answers and recommendations regarding the potential of the Premium and Luxury niche in Romania for a new footwear brand.
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Behaviors and attitudes study – Mineral Water Consumption in Romania Apemin Tusnad
Based on data provided by the consumer study we were also able to determine the size of the bottled mineral water market in Romania.
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Brand Concept Testing Study in the Fintech Market – Mokka Romania
The analyzes captured the reactions of consumers to different brand concepts, depending on their demographic, behavioral and intentional profile.
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Mapping Social Services for a Social Welfare Institution – Think Development & Consultancy
In order to have an overview regarding the areas of improvement of the services offered by the institution under analysis, MKOR Consulting carried out a study with a mixed methodology.
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Improving Customer Satisfaction through Mystery Shopping – AUTO SOFT
In order to achieve the objectives of the studies, the research sessions consisted of visits to the AUTO SOFT locations performed by MKOR mystery shoppers, especially trained to gather specific information previously agreed with our…
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What 2020 Meant for the MKOR Team: An Atypical Year, Yet Full of Achievements
In 2020, we empathized with every client's challenges, implemented a series of very interesting internal projects, launched a real-time business strategy optimization tool, and the MKOR team grew with some great people!
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Assessing Market Potential for the Romanian Market of Private Services for Emergency Situations
Falck Fire Services wanted to better understand the specifics of the market in which it operates. The collaboration with MKOR consisted in conducting a complex research to discover existing development opportunities
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Competitive Analysis of the Romanian Pawn and Exchange Market – BSG Amanet & Exchange
BSG Amanet & Exchange firstly used the services of MKOR Consulting in early 2020 to conduct an audit regarding its position on the local pawn and exchange market.
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Ad Testing Research in the Pharma Market – New Medicine Launch
MKOR collaborated with an international pharmaceutical company for a study aimed at testing the advertising concept for the launch of a new medicine on the local market.
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