MKOR Blog - Latest trends in market research

We continue the series of good news with Start-Up Nation, a non-reimbursable funding program launching this week, on June 15th. Early-stage entrepreneurs can find real support in this program.

In May 2017, the Internationalization Program was launched—a program aimed at SMEs looking to increase their number of customers abroad and seeking an integrated branding and promotion strategy.

Last week - on May 24, 2017, Corina Cimpoca - founder of MKOR Consulting, gave a presentation at Best Marketing, an event organized by Revista Biz.

Travel Marketing is the intersection of the tourism industry and the field of marketing. This association can only bring benefits to travel brands and companies interested in increasing the number of bookings and satisfying as many…

MKOR is preparing for the 2017 summer vacation in its specific way, namely with a new market study. In the following, we present some of the conclusions of this study, with the rest of the information available upon request.

From the beginning of 2017 until now, we have enjoyed working on a series of studies, and today we present four of them. We pay attention to textbook theory, but we don't forget the latest trends; we are creative and listen carefully to…

To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.

Advertising concept testing can provide answers and guidance in such a situation. Testing on the target market segment can determine the appropriate price, brand concepts, or how attractive the brand is.

Liveblog from the JCI Balkan Conference 2017.

SEO brings the right people to the right information. Considering that, more than ever, the Internet is accessed from mobile devices, adapting SEO to this environment is essential.