MKOR Blog - Latest trends in market research


On our blog you will find business insights, creative marketing ideas and articles that will help grow your business and advance your research.

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15 Books to Grow Along With Your Business


This summer, recharge your batteries and find out how you can grow your business from the best authors in the field. We suggest a list of 15 business books that will bring you new perspectives and from which you have plenty to learn.


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The Impact of Feelings in Business or About the EMO Index


In many industries, the quality of products and services is no longer a differentiating factor for the customer when making a choice. It often happens that the offerings of two companies are similar, and then the customer will look to…


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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 3/3)


In this article, we extensively discuss Target Audience Analysis, as the final step in conducting a professional market research.


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About Success in Social Entrepreneurship


Since MKOR has extensive experience and a close collaboration with social entrepreneurship, Corina Cimpoca, the agency's founder, accepted the invitation to speak about this topic on the business television station Canal 33.


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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 2/3)


The second part of our expert guide guide focuses on Competitive Analysis, which is essential to any market research project. To stay updated with the other parts, we recommend subscribing to our newsletter.


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The Romanian Fashion Market presented by MKOR at Fashion ROute 2017 – Wall-Street Conferences


The recent series of conferences continues with Fashion ROute, an event dedicated to fashion retail and organized by Wall-Street.ro. Corina Cimpoca, founder of MKOR, was present at this conference as a speaker alongside other top names in…


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How a market study can influence your company’s performance – BWFR Workshop


Learning something new undoubtedly enriches you. When you acquire new information or skills, it is like making an investment in yourself that, obviously, is reflected in your business as well.


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Do you have a business idea? You can finance it with Start-Up Nation


We continue the series of good news with Start-Up Nation, a non-reimbursable funding program launching this week, on June 15th. Early-stage entrepreneurs can find real support in this program.


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Funding Opportunity for Market Research


In May 2017, the Internationalization Program was launched—a program aimed at SMEs looking to increase their number of customers abroad and seeking an integrated branding and promotion strategy.


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We talked about trends at Best Marketing


Last week - on May 24, 2017, Corina Cimpoca - founder of MKOR Consulting, gave a presentation at Best Marketing, an event organized by Revista Biz.


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