MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
How it went at the IQ Digital launch: the initiative supporting Romanian SMEs for free
We are happy to have taken part in IQ Digital right from the first episode, launched on November 26. Corina Cimpoca, MKOR founder and consultant, discussed digitalization and what digital transformation entails for SMEs alongside…
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Romanian Retailers Are Preferred By Online Shoppers
Consumption Evolution in Q2-Q3 2021 Study is extracted from the monthly monitoring platform of consumer behaviours, Consumer Trends.Live. According to Consumption Evolution in Q2-Q3 2021, Romanian consumers prefer to buy online from local…
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54% of consumers expect a high-tech experience in the store of tomorrow
The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.
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Retail Trends 2021: RetailArena 2021 Summary – A Game Of The Future
On October 27th and 28th, we participated as a research partner at retailArena 2021 - A Game of The Future, where we presented for the first time .Live data from the first real-time market study in Romania - Consumer Trends.Live
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57% of Romanian customers purchased fashion offline in September 2021
Romanians buy fashion items (clothing, footwear, lingerie and accessories) on average 2.5 times a month. 48% of consumers bought fashion items from malls in September.
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Digitalization in Romanian companies
Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives…
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School during COVID-19: the challenges of the 2021-2022 school year in the context of the Delta variant
See what the challenges of the 2021-2022 school year are. Discover the conditions for starting school in Romania and European states, as well as the main recommendations from the authorities.
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The COVID-19 Infodemic: The Spread of the Fake News Phenomenon During the Pandemic
The fake news phenomenon escalated during the COVID-19 pandemic. We have detailed the most popular misinformation and its effects, and identified the most effective ways to recognize and stop the spread of fake news.
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Case Studies to Showcase Performance Improvement – Beck et al.
In order to carry out the case studies, the MKOR specialists conducted in-depth face to face interviews with the final clients, at their headquarters in Bucharest, Alba-Iulia, Targu-Mures and Cluj-Napoca.
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The first study on Diversity and Inclusion in Romanian Organizations – Employees’ Perspective
The first study on Diversity and Inclusion in Romanian organizations from the employees' perspective. Gain full access to the research report drafted by MKOR Consulting and the Diversity Chapter in Romania.
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