MKOR Blog - Latest trends in market research

The recent series of conferences continues with Fashion ROute, an event dedicated to fashion retail and organized by Wall-Street.ro. Corina Cimpoca, founder of MKOR, was present at this conference as a speaker alongside other top names in…

Learning something new undoubtedly enriches you. When you acquire new information or skills, it is like making an investment in yourself that, obviously, is reflected in your business as well.

We continue the series of good news with Start-Up Nation, a non-reimbursable funding program launching this week, on June 15th. Early-stage entrepreneurs can find real support in this program.

In May 2017, the Internationalization Program was launched—a program aimed at SMEs looking to increase their number of customers abroad and seeking an integrated branding and promotion strategy.

Last week - on May 24, 2017, Corina Cimpoca - founder of MKOR Consulting, gave a presentation at Best Marketing, an event organized by Revista Biz.

Travel Marketing is the intersection of the tourism industry and the field of marketing. This association can only bring benefits to travel brands and companies interested in increasing the number of bookings and satisfying as many…

MKOR is preparing for the 2017 summer vacation in its specific way, namely with a new market study. In the following, we present some of the conclusions of this study, with the rest of the information available upon request.

From the beginning of 2017 until now, we have enjoyed working on a series of studies, and today we present four of them. We pay attention to textbook theory, but we don't forget the latest trends; we are creative and listen carefully to…

Advertising concept testing can provide answers and guidance in such a situation. Testing on the target market segment can determine the appropriate price, brand concepts, or how attractive the brand is.