MKOR Blog - Latest trends in market research

Last week - on May 24, 2017, Corina Cimpoca - founder of MKOR Consulting, gave a presentation at Best Marketing, an event organized by Revista Biz.

Travel Marketing is the intersection of the tourism industry and the field of marketing. This association can only bring benefits to travel brands and companies interested in increasing the number of bookings and satisfying as many…

MKOR is preparing for the 2017 summer vacation in its specific way, namely with a new market study. In the following, we present some of the conclusions of this study, with the rest of the information available upon request.

From the beginning of 2017 until now, we have enjoyed working on a series of studies, and today we present four of them. We pay attention to textbook theory, but we don't forget the latest trends; we are creative and listen carefully to…

Advertising concept testing can provide answers and guidance in such a situation. Testing on the target market segment can determine the appropriate price, brand concepts, or how attractive the brand is.

SEO brings the right people to the right information. Considering that, more than ever, the Internet is accessed from mobile devices, adapting SEO to this environment is essential.

Employee Wellness programs are a key component in attracting top talent, maintaining well-being, and building employee loyalty.

For a CSR program to be successful, it is important that it aligns with the company's values and strategy, as well as with your consumers' expectations! By taking these into account, with the help of a market study, you will achieve…

Desk Research (documentation activity) is the starting point in Marketing. But what are the most suitable sources for obtaining relevant information?