MKOR Blog - Latest trends in market research
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MKOR Turned 7. The First 7 Years of Upbringing, As We Like To Say.
MKOR celebrates 7 years! The first 7 years of upbringing, as we like to say. 7 years in which we have evolved, worked together, rejoiced together, faced obstacles together, and overcome them hand in hand, encouraging each other. MKOR…
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Applied Customer Experience: The Story of How a Romanian Brand Differentiated Itself in a Market Dominated by International Giants
We invite you to explore the success story of a Romanian fashion brand's differentiation in an industry dominated by international giants. In a market with tens of thousands of retailers and manufacturers exporting 97% of their production,…
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Real-Time Field Collection Research Dashboard
How would you like to get a real-time dashboard that you can query at any time of the day in order to check the status of your field research project? Sign-up for free and test a live dashboard from one of our research projects.
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Promoting Diversity and Inclusion – A Business Asset
A sensitive and important topic for some, while of no interest to others, opinions regarding diversity are divided. Therefore, while some believe that organizations should have official policies and procedures aimed at supporting…
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Back to School 2019 Study
We asked Romanians how they prepare for the start of school, what purchases they make for their children who are students or preschoolers, where they shop, and how much they spend. Find out this information in the Back to School 2019…
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Experiential Marketing: How Do Consumers Fall in Love with Brands?
In recent years, marketing has undergone a series of transformations aimed at penetrating deeper into the consumer's mind and imprinting the desired message to trigger a purchasing decision. Moreover, promotional campaigns must have…
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Wisdom of the crowds in market research
The aggregation of information in groups leads to better decisions than individual judgement. Market research provides you with the wisdom that crowds hold.
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What is email sender reputation and why is it important
Email sender reputation is a necessary policy that ensures email delivery. Maintain and increase your email sender reputation with a few practical tips.
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Digital Marketing Trends 2019 White Paper
Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends. We've spent entire weeks documenting the latest, the greatest, the juiciest marketing…
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Femvertising or Catalyzing Feminism in Marketing
The integration of feminism into marketing and advertising has given rise to a new term: femvertising. Femvertising means advertising addressed to women that tackles feminist themes. Brands incorporate feminist messages into their strategy…
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