MKOR Blog - Latest trends in market research

In recent years, marketing has undergone a series of transformations aimed at penetrating deeper into the consumer's mind and imprinting the desired message to trigger a purchasing decision. Moreover, promotional campaigns must have…

The aggregation of information in groups leads to better decisions than individual judgement. Market research provides you with the wisdom that crowds hold.

Email sender reputation is a necessary policy that ensures email delivery. Maintain and increase your email sender reputation with a few practical tips.

Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends. We've spent entire weeks documenting the latest, the greatest, the juiciest marketing…

The integration of feminism into marketing and advertising has given rise to a new term: femvertising. Femvertising means advertising addressed to women that tackles feminist themes. Brands incorporate feminist messages into their strategy…

The Digital Fashion Consumer Trends report has already been featured by mass-media publications such as Pro TV, Ziarul Financiar, Wall Street, GPeC, or Europa FM.

Happy, satisfied employees who feel integrated within the company and identify with their work will deliver much better results, and they won't do it just out of obligation. In short, happy customers go hand in hand with happy employees.

Discover the latest market trends and uncover sources of innovation for digital fashion in Romania with the latest industry research from MKOR Consulting’s team of experts.

People are tired of advertising at every turn and have learned to ignore it. Native Advertising easily overcomes this barrier.

Access our Panel Book and get insights about B2B and B2C targets for market research. Gain a deeper understanding on the countries we can access with our online panels.