MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
MKOR Study: Romanians are setting fixed budgets for Black Friday in 2023, amidst the crisis
In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take…
0 Comments9 Minutes
Retail Study: What Romanians Believe About the Future of Shopping in 2023
Romanians want better quality products and services in a store that uses technology to facilitate access to these products and services, as well as to provide a memorable user experience
0 Comments15 Minutes
The Impact of Utilizing AI (Artificial Intelligence) in Marketing Research
Drawing inspiration from the idea of using emerging technologies in research, we implemented a custom script to use ChatGPT4 in Google Sheets. This method of analyzing and categorizing data with the help of AI has allowed us to process and…
0 Comments24 Minutes
How Brand Tracking Studies are Conducted at MKOR
Brand tracking studies are essential tools for businesses and marketing professionals, as they provide crucial data and insights for making business decisions that align with market realities.
0 Comments13 Minutes
How to Do Brand Tracking – Monitoring and Improving Brand Awareness
Measuring brand awareness (Brand Tracking) is the process of analyzing the degree to which a brand is recognized and perceived. Why do you need brand awareness measurement to grow your business?
0 Comments14 Minutes
What Is Brand Tracking and Why Do You Need to Measure Brand Awareness to Grow Your Business
Brand tracking is not just about understanding your brand’s current status but is a strategic tool for sustained business growth. Brand tracking, the process of analyzing how well a brand is recognized and perceived, is essential for…
0 Comments13 Minutes
MKOR Study: Diversity and Inclusion in Romanian Organizations from the Employees’ Perspective 2023
The latest MKOR study sheds light on the evolving landscape of diversity and inclusion (D&I) within Romanian organizations, particularly through the lens of employee experiences. While D&I initiatives are still in their infancy in Romania,…
0 Comments22 Minutes
What It’s Like to Work Together at MKOR
At MKOR, we foster a culture of innovation, teamwork, and continuous learning. Discover what it’s like to work at our market research agency, where diversity and growth are at the core of everything we do.
0 Comments9 Minutes
Leon, Child of MKOR: 3 Life and Business Lessons
After participating in both editions of the Tribul Antreprenorilor bootcamp so far, Cosmin invited Leon to the podcast of the same name. They had an authentic discussion, sprinkled with moments of wisdom from the Cimpolin.
0 Comments7 Minutes
Study of Behaviors and Attitudes Towards Employees – The Reality of Romanian Management – TBF
To deeply understand the perceptions of Romanian employees regarding the organizations they work for, TBF has initiated a research partnership with the MKOR team.
0 Comments7 Minutes