MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Experiential Marketing: How Do Consumers Fall in Love with Brands?
In recent years, marketing has undergone a series of transformations aimed at penetrating deeper into the consumer's mind and imprinting the desired message to trigger a purchasing decision. Moreover, promotional campaigns must have…
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Wisdom of the crowds in market research
The aggregation of information in groups leads to better decisions than individual judgement. Market research provides you with the wisdom that crowds hold.
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What is email sender reputation and why is it important
Email sender reputation is a necessary policy that ensures email delivery. Maintain and increase your email sender reputation with a few practical tips.
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Digital Marketing Trends 2019 White Paper
Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends. We've spent entire weeks documenting the latest, the greatest, the juiciest marketing…
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Femvertising or Catalyzing Feminism in Marketing
The integration of feminism into marketing and advertising has given rise to a new term: femvertising. Femvertising means advertising addressed to women that tackles feminist themes. Brands incorporate feminist messages into their strategy…
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The Digital Fashion Consumer Trends Study in the Romanian Press
The Digital Fashion Consumer Trends report has already been featured by mass-media publications such as Pro TV, Ziarul Financiar, Wall Street, GPeC, or Europa FM.
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Employee satisfaction – the first step towards customer satisfaction
Happy, satisfied employees who feel integrated within the company and identify with their work will deliver much better results, and they won't do it just out of obligation. In short, happy customers go hand in hand with happy employees.
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Digital Fashion Consumer Trends Report 2019
Discover the latest market trends and uncover sources of innovation for digital fashion in Romania with the latest industry research from MKOR Consulting’s team of experts.
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Why Use Native Advertising? Practical Tips.
People are tired of advertising at every turn and have learned to ignore it. Native Advertising easily overcomes this barrier.
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MKOR Panel Book
Access our Panel Book and get insights about B2B and B2C targets for market research. Gain a deeper understanding on the countries we can access with our online panels.
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