MKOR Blog - Latest trends in market research

2018 was full of business challenges, which we handled exemplarily. We aim to exponentially increase our growth rate in the coming year.

While Black Friday kicks off the seasonal sales, Giving Tuesday kicks off the acts of charity and solidarity during the winter holidays.

MKOR Consulting aimed to celebrate Romania's 100 years the best way it knows how: through a study that puts Romanian products in the spotlight.

Workforce analysis will uncover your company's hiring potential. Businesses need reliable people to flourish. A growing company is one who needs to employ new dedicate qualified people.

What defines Romanian Leaders? Which are the main traits and lifestyles of the Romanian leaders? What habits do they adopt, what type of personality and what values do they posses? Moreover, is there a link between talent, GRIT, passion…

We premiered the results of the "Preference for Romanian Products" study during the Retail Arena 2018 event. The study comes in the context of the Centenary year, when MKOR Consulting aimed to celebrate Romania's 100 years the best way it…

The Preference for Romanian Products study explores consumer preference for Romanian products when they go shopping, which are the most beloved Romanian brands, and what criteria they consider when standing in front of the shelf.

This research uncovers different directions of classic retail versus the online fashion retail. Also, you can see an exclusive analysis of digital trends that consumers crave for.

A lesson in lucidity amidst the turmoil of the referendum comes from a 16-year-old teenager. Matei Manță noticed how those around him (adults) have different opinions and decided to find out what his peers (minors) think about the…

We like to believe that MKOR doesn't have employees (well, only at the ITM), but a team. MKOR's clients have always been satisfied with the results delivered, and by extension, with the team's work. To ensure we give our best to every…