MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
MKOR Business Sentiment Study: Digitalization of SMEs in Romania
The digitization of businesses has become essential to remain competitive in the market and to improve the efficiency and productivity of companies. We aim to understand the approach of small and medium-sized businesses regarding…
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Opportunity Study – Private Education in Bucharest – Cushman & Wakefield Echinox
Opportunity Study for a Deep Understanding of the Private Education Services Market in Bucharest
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Brand Tracker Study – Assessment of POR Notoriety at the Level of the South Muntenia Regional Development Agency
Study conducted by MKOR for the assessment of POR notoriety in the South Muntenia region and the effectiveness of marketing communication.
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Semiotic Analysis in Marketing Research: Understanding Consumers Beyond Words
Let's discover together the fundamentals of the concept of semiotics and its current relevance in brand research. Change your shopping experience through the power of semiotics.
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Employee Sentiment 2023: Key Insights into Romania’s Labor Market
Discover the latest insights from MKOR's Employee Sentiment 2023 study, revealing Romanian employees’ key challenges, expectations, and plans in a shifting labor market.
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B2C Opportunity Study – Remittance Market in Romania – Paysilvania
In order to better understand the specifics of the personal money transfer market in general and the remittance market in particular, Paysilvania commissioned MKOR to conduct a market study.
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B2B opportunity study – Romanian online payment market – Paysilvania
In order to better understand the specifics of the money transfer market in the business environment, Paysilvania delegated MKOR to carry out a market study to explore the potential use in the business environment of the facilities offered…
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Study of usage and attitudes (U&A) – Romanian lingerie market – Piera
Piera delegated MKOR to carry out a market study to delve into topics of interest regarding the purchase of lingerie in general.
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Customer perception and satisfaction study Service in the foreign exchange market in Romania BSG Money Exchange
The collaboration between BSG Amanet & Exchange and MKOR aims to determine our client's positioning on the Romanian pawnshop and foreign exchange market.
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MKOR Consumer Sentiment Study: Principal Reasons for Romanian Concerns in 2023
8 in 10 Romanians worry about rising fuel prices and 64% about the cost of living. MKOR's Consumer Sentiment 2022 study shows what concerns consumers most heading into 2023 and how they expect things to evolve.
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