MKOR Blog - Latest trends in market research

MKOR Consulting has conducted an analysis on consumer openness toward the idea of supporting disadvantaged individuals. The resulting report shows Romanians' openness toward supporting social causes.

This year we attended the GPeC Summit, where we took notes like diligent students. Below you can find the entire GPeC Summit liveblog from November 15-16, 2016.

In the November 2016 issue, JurnaluldeAfaceri.ro conducted an interview with the founder of the MKOR agency, Corina Cimpoca, discussing the importance of market research in defining strategy, launching, and the takeoff of a business.

Our objective was to explore parents' motivations and attitudes toward this type of education, without analyzing the penetration of homeschooling among the Romanian population.

Our initiative received an impressive number of responses from parents interested in expressing their opinions on this subject within an organized framework.

Over time, measuring customer satisfaction has proven to be a good indicator for building customer loyalty. For a long time, marketers believed that as long as they met or even exceeded customer expectations, customers would be satisfied.

A concept often encountered outside our country, which is now taking shape here, homeschooling is ardently supported by some and criticized by others.

Fill out the form on the right if you want to earn some extra money working in your spare time as a mystery shopper for us.

One of the notable appearances of the figures published in our study was on ProTV News, presented by Andreea Esca. Here is the recording of the report:

Clothing items are one of the most popular and dynamic categories in e-commerce. In Romania, the fashion segment represented approximately 11% of total online purchases in 2015, exceeding 100 million Euros.