MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Consumers… of hearts! or About marketing in the month of love 2017
As time and inspiration are limited resources, more and more lovers are turning to virtual search tools. Online stores have noticed the trend and expect substantial growth during this period.
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Marketing Trends 2017
We've decided to summarize the main marketing trends you'll use for your brand strategy. Consumers are not only keeping up with them but are actually setting the tone for trends.
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Marketing during protests? Next question!
During the events of the past week, some companies had an overtly political message, others supported causes anonymously, while others simply found the perfect opportunity to assert themselves (#altaintrebare).
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What is Jobs to be Done?
Jobs to be done in marketing prioritizes information, focuses on the process, and addresses problems right at their root.
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Happy Holidays and many happy (money) returns! Or about the 20% corporate income tax donation
We are profitable again this year, so we can donate 20% of our corporate income tax! We have chosen to donate those 20% to the Inima Copiilor Association, just like last year.
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Micro-moments in the Digital Era. MKOR at Business Days Cluj 2016
The theme of the session Corina was invited to speak at was “Digital Behavior. Preferences, behavior, and concerns in a hyper-connected world”.
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MKOR Consulting will be present at Business Days Cluj 2016
MKOR founder, Corina Cimpoca, will be a speaker during the two days where the main trends in the business environment and the opportunities and challenges generated by the phenomenon of technologization will be discussed.
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MKOR Analysis: The Mineral Water Market [Wall-Street PRO]
Even though Romanians know they should drink 2L of water a day, most drink only half that amount. Studies show that we usually drink mineral water in the morning, at night, during and after sports activities, before and after meals, and…
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Bucharest Fashion Retail Market Study
In June 2016, MKOR Consulting conducted market research aimed at identifying the main consumption habits of online fashion retail customers, alongside the expectations and behaviors of the retailers themselves.
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MKOR’s study on homeschooling, on Digi24
On Tuesday, October 15, I was a guest on the "24 de minute" show, where I discussed with Teodora Ghenciu what homeschooling is, the main fears mentioned by our study respondents, the solutions available for those who wish to pursue this…
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