MKOR Blog - Latest trends in market research

Our initiative received an impressive number of responses from parents interested in expressing their opinions on this subject within an organized framework.

Over time, measuring customer satisfaction has proven to be a good indicator for building customer loyalty. For a long time, marketers believed that as long as they met or even exceeded customer expectations, customers would be satisfied.

A concept often encountered outside our country, which is now taking shape here, homeschooling is ardently supported by some and criticized by others.

Fill out the form on the right if you want to earn some extra money working in your spare time as a mystery shopper for us.

One of the notable appearances of the figures published in our study was on ProTV News, presented by Andreea Esca. Here is the recording of the report:

Clothing items are one of the most popular and dynamic categories in e-commerce. In Romania, the fashion segment represented approximately 11% of total online purchases in 2015, exceeding 100 million Euros.

In this article, you will find some of the main differences between B2B and B2C markets, as well as the implications for segmenting such a market.

The survey is a quantitative method and is conducted based on a questionnaire applied to a previously established target audience (sample).

Understanding your customers will help you grow as you wish, according to the true potential of your business. Below, we will present the three most common business mistakes which, if avoided, can bring you success.

If your company needs rebranding and you decide to take this step, talk to your current and potential consumers first. Many have taken this step without consulting their own consumers, and the results were not favorable.