MKOR Blog - Latest trends in market research
On our blog you will find business insights, creative marketing ideas and articles that will help grow your business and advance your research.
Please join our newsletter if you’d like to receive our latest research insights.
Happy Holidays and many happy (money) returns! Or about the 20% corporate income tax donation
We are profitable again this year, so we can donate 20% of our corporate income tax! We have chosen to donate those 20% to the Inima Copiilor Association, just like last year.
0 Comments5 Minutes
Micro-moments in the Digital Era. MKOR at Business Days Cluj 2016
The theme of the session Corina was invited to speak at was “Digital Behavior. Preferences, behavior, and concerns in a hyper-connected world”.
0 Comments16 Minutes
MKOR Consulting will be present at Business Days Cluj 2016
MKOR founder, Corina Cimpoca, will be a speaker during the two days where the main trends in the business environment and the opportunities and challenges generated by the phenomenon of technologization will be discussed.
0 Comments3 Minutes
MKOR Analysis: The Mineral Water Market [Wall-Street PRO]
Even though Romanians know they should drink 2L of water a day, most drink only half that amount. Studies show that we usually drink mineral water in the morning, at night, during and after sports activities, before and after meals, and…
0 Comments2 Minutes
Bucharest Fashion Retail Market Study
In June 2016, MKOR Consulting conducted market research aimed at identifying the main consumption habits of online fashion retail customers, alongside the expectations and behaviors of the retailers themselves.
0 Comments4 Minutes
MKOR’s study on homeschooling, on Digi24
On Tuesday, October 15, I was a guest on the "24 de minute" show, where I discussed with Teodora Ghenciu what homeschooling is, the main fears mentioned by our study respondents, the solutions available for those who wish to pursue this…
0 Comments1 Minutes
Social Enterprises in Romania, from a Consumer Perspective
MKOR Consulting has conducted an analysis on consumer openness toward the idea of supporting disadvantaged individuals. The resulting report shows Romanians' openness toward supporting social causes.
0 Comments1 Minutes
GPeC Summit Liveblog
This year we attended the GPeC Summit, where we took notes like diligent students. Below you can find the entire GPeC Summit liveblog from November 15-16, 2016.
0 Comments14 Minutes
The Urgency of Launching a Business Can Blind You. Market Research Prevents This.
In the November 2016 issue, JurnaluldeAfaceri.ro conducted an interview with the founder of the MKOR agency, Corina Cimpoca, discussing the importance of market research in defining strategy, launching, and the takeoff of a business.
0 Comments2 Minutes
The 2016 Homeschooling in Romania Study in the Press
Our objective was to explore parents' motivations and attitudes toward this type of education, without analyzing the penetration of homeschooling among the Romanian population.
0 Comments4 Minutes