MKOR Blog - Latest trends in market research


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Consumers… of hearts! or About marketing in the month of love 2017


As time and inspiration are limited resources, more and more lovers are turning to virtual search tools. Online stores have noticed the trend and expect substantial growth during this period.


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Marketing Trends 2017


We've decided to summarize the main marketing trends you'll use for your brand strategy. Consumers are not only keeping up with them but are actually setting the tone for trends.


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Marketing during protests? Next question!


During the events of the past week, some companies had an overtly political message, others supported causes anonymously, while others simply found the perfect opportunity to assert themselves (#altaintrebare).


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Ce este Jobs to be Done?


Jobs to be done în marketing prioritizează informația, se concentrează pe proces și tratează problemele chiar de la rădăcină.


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Happy Holidays and many happy (money) returns! Or about the 20% corporate income tax donation


We are profitable again this year, so we can donate 20% of our corporate income tax! We have chosen to donate those 20% to the Inima Copiilor Association, just like last year.


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Micro-moments in the Digital Era. MKOR at Business Days Cluj 2016


The theme of the session Corina was invited to speak at was “Digital Behavior. Preferences, behavior, and concerns in a hyper-connected world”.


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MKOR Consulting will be present at Business Days Cluj 2016


MKOR founder, Corina Cimpoca, will be a speaker during the two days where the main trends in the business environment and the opportunities and challenges generated by the phenomenon of technologization will be discussed.


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MKOR Analysis: The Mineral Water Market [Wall-Street PRO]


Even though Romanians know they should drink 2L of water a day, most drink only half that amount. Studies show that we usually drink mineral water in the morning, at night, during and after sports activities, before and after meals, and…


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Bucharest Fashion Retail Market Study


In June 2016, MKOR Consulting conducted market research aimed at identifying the main consumption habits of online fashion retail customers, alongside the expectations and behaviors of the retailers themselves.


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MKOR’s study on homeschooling, on Digi24


On Tuesday, October 15, I was a guest on the "24 de minute" show, where I discussed with Teodora Ghenciu what homeschooling is, the main fears mentioned by our study respondents, the solutions available for those who wish to pursue this…


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