MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Competitive Analysis of the Romanian Pawn and Exchange Market – BSG Amanet & Exchange
BSG Amanet & Exchange firstly used the services of MKOR Consulting in early 2020 to conduct an audit regarding its position on the local pawn and exchange market.
0 Comments4 Minutes
Ad Testing Research in the Pharma Market – New Medicine Launch
MKOR collaborated with an international pharmaceutical company for a study aimed at testing the advertising concept for the launch of a new medicine on the local market.
0 Comments4 Minutes
Back to School Post-COVID 2020
The Back to School Post-COVID study was conducted among parents of children in pre-university education, to find out what their expectations and fears are regarding how the new school year will unfold, by MKOR Consulting, in partnership…
0 Comments21 Minutes
Post-COVID Consumer Habits Report
Looking at the post-COVID future, outdoor and sport activities are preferred by Romanians, whereas indoor activities, including going to malls, are to be avoided in the foreseeable future, according to a study by Cushman Wakefield Echinox…
0 Comments7 Minutes
Economy in the Time of Coronavirus. Review and Opinion
Cristi Tudorescu, Associate Financial Consultant at MKOR, has written a review of Iancu Guda's book, Economy in the Time of Coronavirus. Book review.
0 Comments29 Minutes
Market Report: Diversity and Inclusion in Romanian Organizations 2020
This is the first study on Diversity & Inclusion in Romanian Organisations. Read the findings of the research conducted by MKOR and The Romanian Diversity Charter.
0 Comments14 Minutes
Forbes ReInvent Summary: Leadership Advice in Times of Crisis
The most useful tips for recovery post-COVID-19 crisis, from some of the most acclaimed business people of the moment.
0 Comments31 Minutes
B2B Satisfaction Study – Iulius
At the end of 2019, IULIUS wanted to understand how to improve its services to business customers. Thus, it conducted a B2B satisfaction study, with MKOR as a research partner.
0 Comments3 Minutes
Impact of the COVID-19 Epidemic on the Romanian Business Environment
The report illustrates the situation of private organizations in our country, under the impact of COVID-19 pandemic on the Romanian business environment.
0 Comments11 Minutes
Analysis: Profile of Companies that Applied for IMM Invest
Cristi Tudorescu, financial consultant for MKOR, conducted an analysis of the profile of companies applying for the business support program, IMM Invest.
0 Comments11 Minutes