MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Employee Sentiment Study: What Plans and Expectations Do Employees Have in 2024?
In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and…
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Behavioral Research – Home Cleaning and Disinfectants Market – Klintensiv
In a world where cleanliness and disinfection have become essential priorities, the research conducted by MKOR for Klintensiv® reveals the habits and preferences of Romanian consumers in these areas. By analyzing a nationally…
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Mystery Shopping: MKOR’s Tool for Measuring Brand Promises
The Mystery Shopping research technique provides invaluable insights into customer experience, service quality, and operational execution.
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Travel Behaviors and Attitudes Study – Romanian Travel and Car Rental Habits 2023 – AVIS
AVIS has commissioned MKOR Consulting to conduct a behavioral and attitudinal study aimed at gaining insights into Romanians' perceptions of travel and car rental experiences.
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Behaviors and attitudes Research – Romanians’ habits of donating – Metropolis Philanthropic Foundation
In order to better achieve its goals of fundraising and awareness of the ongoing projects, the Metropolis Foundation delegated MKOR to carry out a study of behaviors and attitudes to capture the donation habits of Romanians.
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In Pursuit of Balance: An Analysis of Female Leadership in Romanian Business
Dive into our analysis of female leadership in Romanian business. Discover how women are navigating challenges, driving change, and contributing to a more balanced and inclusive economy.
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B2B Opportunity Research – Software Solutions for Business Management – Senior Software
Senior Software company has tasked MKOR with conducting a B2B opportunity research to validate the potential of an innovative solution for integrated company resource management.
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Urban Millennial Moms Are the Face of the Ethical Consumer Profile in Romania
In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the…
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How MKOR Does Market Research To Measure Customer Satisfaction
Dive into the world of customer satisfaction with MKOR's expert guidance. Discover how thorough research can reveal what truly makes your customers happy, leading to loyal clients and sustainable growth. Learn to measure and enhance…
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MKOR in 2023 – The Year of Valuable Research Partnerships
Celebrating 11 years of excellence, MKOR combines empathy with expertise to deliver intelligence solutions and strategic development through data. Discover more about our impactful studies, strategic partnerships, and our journey to…
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