MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Study of Behaviors and Attitudes: Portrait of Generation Z “I Want to be an Entrepreneur” a RBL project
Through rigorous research and analysis methods, the MKOR team has decoded Gen Z's preferences for a flexible working environment, the importance of continuous development, and the need for sustainable business practices. These strategic…
0 Comments9 Minutes
Satisfaction and Profiling Study – Romania’s eCommerce Market – Gomag
Gomag collaborated with MKOR to conduct a market study aimed at offering an in-depth perspective on Romania’s eCommerce market from the online retailer’s point of view.
0 Comments6 Minutes
Employee Sentiment Study: What Plans and Expectations Do Employees Have in 2024?
In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and…
0 Comments16 Minutes
Behavioral Research – Home Cleaning and Disinfectants Market – Klintensiv
In a world where cleanliness and disinfection have become essential priorities, the research conducted by MKOR for Klintensiv® reveals the habits and preferences of Romanian consumers in these areas. By analyzing a nationally…
0 Comments6 Minutes
Mystery Shopping: MKOR’s Tool for Measuring Brand Promises
The Mystery Shopping research technique provides invaluable insights into customer experience, service quality, and operational execution.
0 Comments13 Minutes
Travel Behaviors and Attitudes Study – Romanian Travel and Car Rental Habits 2023 – AVIS
AVIS has commissioned MKOR Consulting to conduct a behavioral and attitudinal study aimed at gaining insights into Romanians' perceptions of travel and car rental experiences.
0 Comments9 Minutes
Behaviors and attitudes Research – Romanians’ habits of donating – Metropolis Philanthropic Foundation
In order to better achieve its goals of fundraising and awareness of the ongoing projects, the Metropolis Foundation delegated MKOR to carry out a study of behaviors and attitudes to capture the donation habits of Romanians.
0 Comments6 Minutes
In Pursuit of Balance: An Analysis of Female Leadership in Romanian Business
Dive into our analysis of female leadership in Romanian business. Discover how women are navigating challenges, driving change, and contributing to a more balanced and inclusive economy.
0 Comments28 Minutes
B2B Opportunity Research – Software Solutions for Business Management – Senior Software
Senior Software company has tasked MKOR with conducting a B2B opportunity research to validate the potential of an innovative solution for integrated company resource management.
0 Comments7 Minutes
Urban Millennial Moms Are the Face of the Ethical Consumer Profile in Romania
In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the…
0 Comments16 Minutes