MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
How to Successfully Launch a New Product or Service with Agile Research
Launch your product with confidence using MKOR’s Agile Research. Test ideas, analyze competitors, refine strategies, and gain actionable insights to align with market needs. Sign up today to access our special launch offer!
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Agile Research: Data-Driven Strategic Decisions Made Easy
Learn how Agile Research by MKOR enables fast, data-driven strategic decisions. Access reliable insights on your market, brand, and consumers to stay ahead of the competition.
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Brand Tracking and Benchmarking Market Research – Prepaid Cards – Edenred România
The brand tracking study conducted by MKOR for Edenred assessed the NPS score, providing essential insights into customer loyalty and the company’s market positioning in Romania compared to its competitors.
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What to Watch Out for When Choosing to Work with a Market Research Agency: Top 3 Red Flags
Learn the essential aspects to consider when choosing a market research agency. Discover the top 3 red flags that indicate a problematic partnership and how MKOR can provide valuable insights to help grow your business.
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Behavior and Attitude Study: Are Romanians Interested in Investing in Real Estate? – Build21
Build21, an innovative project in real estate, collaborated with MKOR to conduct an in-depth study on the behaviors and attitudes of Romanian investors. The study highlights investment preferences, allocated sums, and selection criteria…
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Behavior and Attitude Study – Donors Profile – Autism Voice
To understand the context of donations, MKOR conducted a research to delve deeper into the donation behaviors towards Autism Voice.
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Perception Research – Electric Car Market – Volvo
Following this customized market study, we were able to shape the personality of the Volvo brand as perceived by users.
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Brand Awareness Research – Mineral Water Market – Perla Harghitei & Tușnad
Discover how MKOR's long-term brand tracking study for Tușnad in the mineral water market provided valuable insights into consumer perceptions, brand positioning, and strategic advantages, enhancing Tușnad's competitive edge in Romania.
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Loyalty and Behavior Research – Positioning Romania’s Largest Mall – AFI Cotroceni
AFI Cotroceni commissioned MKOR Consulting to conduct a comprehensive loyalty and behavior study, uncovering key insights into consumer shopping habits and brand perception. The findings have helped AFI Cotroceni enhance customer…
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Research: Summer 2024 Vacation Trends – Habits and Preferences of Romanians
In a constantly evolving tourism market, the MKOR study reveals that 3 out of 4 Romanians are planning a vacation in the next three months. The results show a preference for seaside destinations and Greece, with a growing interest in…
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