MKOR Blog - Latest trends in market research
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Fake news in crisis situations
Even though the fake news phenomenon reached an unprecedented scale during the COVID-19 pandemic, it did not disappear once infection rates dropped, and in the context of the armed conflict in Ukraine, it is once again returning to the…
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Automatic Access Systems Market: Steady Growth Amid the Pandemic
In 2021, MKOR Consulting conducted the first study targeting the local automatic access systems market. Through this pioneering project, we aimed to assist players in this market with information available for the first time in Romania.
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Over half of Romanian consumers purchased IT&C in December
In 2021 we launched IT&C Consumer Trends.Live, the first real-time market study in the Romanian IT&C Retail Market. The monthly data provided by IT&C Consumer Trends.Live can be explored to discover: the preferred shopping channel by IT&C…
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MKOR in 2021: A Retrospective of an Effervescent Year Full of Premieres
When we think about 2021, it is hard to characterize it, as it wasn't a simple year. If we were to summarize it in just two words, however, we would choose “effervescence” and “premieres”. But the headliner in terms of premieres is…
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How it went at the IQ Digital launch: the initiative supporting Romanian SMEs for free
We are happy to have taken part in IQ Digital right from the first episode, launched on November 26. Corina Cimpoca, MKOR founder and consultant, discussed digitalization and what digital transformation entails for SMEs alongside…
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Romanian Retailers Are Preferred By Online Shoppers
Consumption Evolution in Q2-Q3 2021 Study is extracted from the monthly monitoring platform of consumer behaviours, Consumer Trends.Live. According to Consumption Evolution in Q2-Q3 2021, Romanian consumers prefer to buy online from local…
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54% of consumers expect a high-tech experience in the store of tomorrow
The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.
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Retail Trends 2021: RetailArena 2021 Summary – A Game Of The Future
On October 27th and 28th, we participated as a research partner at retailArena 2021 - A Game of The Future, where we presented for the first time .Live data from the first real-time market study in Romania - Consumer Trends.Live
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57% of Romanian customers purchased fashion offline in September 2021
Romanians buy fashion items (clothing, footwear, lingerie and accessories) on average 2.5 times a month. 48% of consumers bought fashion items from malls in September.
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Digitalization in Romanian companies
Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives…
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