MKOR Blog - Latest trends in market research
On our blog you will find business insights, creative marketing ideas and articles that will help grow your business and advance your research.
Please join our newsletter if you’d like to receive our latest research insights.
Retail Trends 2021: RetailArena 2021 Summary – A Game Of The Future
On October 27th and 28th, we participated as a research partner at retailArena 2021 - A Game of The Future, where we presented for the first time .Live data from the first real-time market study in Romania - Consumer Trends.Live
0 Comments10 Minutes
NPS Score In Romanian Retail In 2022
The Consumer Trends.Live platform is a complete market intelligence tool, through which retailers can track market indicators, such as the NPS score of retail brands and leaders, to stay relevant to their target audience, but also one step…
0 Comments1 Minute
Fake news in crisis situations
Even though the fake news phenomenon reached an unprecedented scale during the COVID-19 pandemic, it did not disappear once infection rates dropped, and in the context of the armed conflict in Ukraine, it is once again returning to the…
0 Comments9 Minutes
Automatic Access Systems Market: Steady Growth Amid the Pandemic
In 2021, MKOR Consulting conducted the first study targeting the local automatic access systems market. Through this pioneering project, we aimed to assist players in this market with information available for the first time in Romania.
0 Comments6 Minutes
MKOR in 2021: A Retrospective of an Effervescent Year Full of Premieres
When we think about 2021, it is hard to characterize it, as it wasn't a simple year. If we were to summarize it in just two words, however, we would choose “effervescence” and “premieres”. But the headliner in terms of premieres is…
0 Comments28 Minutes
How it went at the IQ Digital launch: the initiative supporting Romanian SMEs for free
We are happy to have taken part in IQ Digital right from the first episode, launched on November 26. Corina Cimpoca, MKOR founder and consultant, discussed digitalization and what digital transformation entails for SMEs alongside…
0 Comments6 Minutes
Digitalization in Romanian companies
Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives…
0 Comments7 Minutes
School during COVID-19: the challenges of the 2021-2022 school year in the context of the Delta variant
See what the challenges of the 2021-2022 school year are. Discover the conditions for starting school in Romania and European states, as well as the main recommendations from the authorities.
0 Comments8 Minutes
The first study on Diversity and Inclusion in Romanian Organizations – Employees’ Perspective
The first study on Diversity and Inclusion in Romanian organizations from the employees' perspective. Gain full access to the research report drafted by MKOR Consulting and the Diversity Chapter in Romania.
0 Comments16 Minutes
The COVID-19 Infodemic: The Spread of the Fake News Phenomenon During the Pandemic
The fake news phenomenon escalated during the COVID-19 pandemic. We have detailed the most popular misinformation and its effects, and identified the most effective ways to recognize and stop the spread of fake news.
0 Comments33 Minutes