MKOR Blog - Latest trends in market research


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Usage and Attitude (U&A) Study – Shopping Malls Research – IULIUS Mall

MKOR Consulting's collaboration with Iulius Mall resulted in a consumer study designed to illustrate consumer habits and market trends.



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Research on the Impact of the Coronavirus Epidemic on Romanians’ Life


In MKOR's latest research, we highlight the impact of the Covid-19 epidemic in Romania and the attitudes of the population related to these changes.


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Importance of Qualitative Research for Sustainable Business in 2020


Qualitative research is easier to apply and sometimes even more affordable as it does not require a large sample. Marketers and entrepreneurs can use qualitative methods to conduct market research, and actionable information for…


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Mystery Shopping B.I. Dashboard


The challenge? You're looking for an awesome company that can take on your Mystery Shopping project. Take our mystery shopping dashboard for a spin, all packed with real-time data!


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Logistics and Transportation Market Trends in Romania – FM Logistic

Starting from the need of our client to know in depth trends of the logistics market, the needs of the potential clients and new opportunities for business development, our research followed the reasons behind the choice of a logistics and…



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11 Research Trends You Need to Know. Key Take-Aways from Best of ESOMAR 2019 Conference


The Best of ESOMAR Romania 2019 event was an opportunity for MKOR to outline the research trends that will mark future research practices. Our passion goes beyond our daily work, so we constantly inform ourselves and read studies that help…


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Real-Time Field Collection Research Dashboard


How would you like to get a real-time dashboard that you can query at any time of the day in order to check the status of your field research project? Sign-up for free and test a live dashboard from one of our research projects.


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Opportunity Study – Romanian Auto Insurance Market – VouchForMe

To penetrate the local market, VouchForMe contracted MKOR to carry out an opportunity study on the local car insurance market.



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Wisdom of the crowds in market research


The aggregation of information in groups leads to better decisions than individual judgement. Market research provides you with the wisdom that crowds hold.


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