MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Fashion ROute 2022: data extracted from the first real-time Romanian fashion retail study
The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer…
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NPS Score In Romanian Retail In 2022
The Consumer Trends.Live platform is a complete market intelligence tool, through which retailers can track market indicators, such as the NPS score of retail brands and leaders, to stay relevant to their target audience, but also one step…
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We Presented Pioneering Data Regarding COVID-19 Impact In Romanian E-Commerce Companies at European Digital Commerce
Corina Cimpoca, founder MKOR, presented pioneering data regarding the COVID-19 impact in Romanian e-commerce companies, followed by the strategic actions they have taken to meet the challenges and adapt to new market trends.
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4 in 10 Romanians purchased perfumes to celebrate the holidays dedicated to women
Corina Cimpoca, founder of MKOR Consulting, underlined the competitive advantages Care & Beauty Consumer Trends.Live offers in the Retail.ro interview with Anca Olteanu, the publication's editor-in-chief.
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Fake news in crisis situations
Even though the fake news phenomenon reached an unprecedented scale during the COVID-19 pandemic, it did not disappear once infection rates dropped, and in the context of the armed conflict in Ukraine, it is once again returning to the…
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Automatic Access Systems Market: Steady Growth Amid the Pandemic
In 2021, MKOR Consulting conducted the first study targeting the local automatic access systems market. Through this pioneering project, we aimed to assist players in this market with information available for the first time in Romania.
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Over half of Romanian consumers purchased IT&C in December
In 2021 we launched IT&C Consumer Trends.Live, the first real-time market study in the Romanian IT&C Retail Market. The monthly data provided by IT&C Consumer Trends.Live can be explored to discover: the preferred shopping channel by IT&C…
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MKOR in 2021: A Retrospective of an Effervescent Year Full of Premieres
When we think about 2021, it is hard to characterize it, as it wasn't a simple year. If we were to summarize it in just two words, however, we would choose “effervescence” and “premieres”. But the headliner in terms of premieres is…
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How it went at the IQ Digital launch: the initiative supporting Romanian SMEs for free
We are happy to have taken part in IQ Digital right from the first episode, launched on November 26. Corina Cimpoca, MKOR founder and consultant, discussed digitalization and what digital transformation entails for SMEs alongside…
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Romanian Retailers Are Preferred By Online Shoppers
Consumption Evolution in Q2-Q3 2021 Study is extracted from the monthly monitoring platform of consumer behaviours, Consumer Trends.Live. According to Consumption Evolution in Q2-Q3 2021, Romanian consumers prefer to buy online from local…
0 Comments8 Minutes