MKOR Blog - Latest trends in market research
On our blog you will find business insights, creative marketing ideas and articles that will help grow your business and advance your research.
Please join our newsletter if you’d like to receive our latest research insights.
MKOR in 2021: A Retrospective of an Effervescent Year Full of Premieres
January 24, 2026
When we think about 2021, it is hard to characterize it, as it wasn't a simple year. If we were to summarize it in just two words, however, we would choose “effervescence” and “premieres”. But the headliner in terms of premieres is…
0 Comments28 Minutes
How it went at the IQ Digital launch: the initiative supporting Romanian SMEs for free
January 24, 2026
We are happy to have taken part in IQ Digital right from the first episode, launched on November 26. Corina Cimpoca, MKOR founder and consultant, discussed digitalization and what digital transformation entails for SMEs alongside…
0 Comments6 Minutes
Digitalization in Romanian companies
July 8, 2022
Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives…
0 Comments7 Minutes
School during COVID-19: the challenges of the 2021-2022 school year in the context of the Delta variant
January 25, 2026
See what the challenges of the 2021-2022 school year are. Discover the conditions for starting school in Romania and European states, as well as the main recommendations from the authorities.
0 Comments8 Minutes
The first study on Diversity and Inclusion in Romanian Organizations – Employees’ Perspective
May 2, 2022
The first study on Diversity and Inclusion in Romanian organizations from the employees' perspective. Gain full access to the research report drafted by MKOR Consulting and the Diversity Chapter in Romania.
0 Comments16 Minutes
The COVID-19 Infodemic: The Spread of the Fake News Phenomenon During the Pandemic
January 25, 2026
The fake news phenomenon escalated during the COVID-19 pandemic. We have detailed the most popular misinformation and its effects, and identified the most effective ways to recognize and stop the spread of fake news.
0 Comments33 Minutes
Celebrating European Diversity Month by Giving a Voice to Employees in Romania
January 25, 2026
Read the first study on Diversity and Inclusion in Romanian organizations, conducted by MKOR in collaboration with the Romanian Diversity Charter.
0 Comments8 Minutes
What 2020 Meant for the MKOR Team: An Atypical Year, Yet Full of Achievements
January 24, 2026
In 2020, we empathized with every client's challenges, implemented a series of very interesting internal projects, launched a real-time business strategy optimization tool, and the MKOR team grew with some great people!
0 Comments9 Minutes
Back to School Post-COVID 2020
January 24, 2026
The Back to School Post-COVID study was conducted among parents of children in pre-university education, to find out what their expectations and fears are regarding how the new school year will unfold, by MKOR Consulting, in partnership…
0 Comments21 Minutes
Post-COVID Consumer Habits Report
July 8, 2022
Looking at the post-COVID future, outdoor and sport activities are preferred by Romanians, whereas indoor activities, including going to malls, are to be avoided in the foreseeable future, according to a study by Cushman Wakefield Echinox…
0 Comments7 Minutes











