MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Behavioral and Attitudinal Study – Collagen Nutritional Supplements Market – Viorica Cosmetics
The data obtained from this study allows Viorica to better understand consumer behavior, purchase habits, information sources, and identify the profile of customers for collagen nutritional supplements.
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Behavior and Attitude Research – Electric Car Market in Romania – Volvo
The data obtained from this study allows Volvo to better understand the buying, leasing, and usage behavior, and to identify the user profile of electric car owners in Romania.
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Brand Perception and Satisfaction Study – Car Leasing Market in Romania – OTP Leasing
OTP Leasing partnered with MKOR for a satisfaction audit to stay attuned to their clients' experiences and ensure top-notch service quality.
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5 Key Moments When Market Research Makes a Difference in Your Business Success
Discover the key moments for doing market research and the valuable insights it provides. Learn how this tool helps validate ideas, explore new markets, analyze consumer behavior, and boost business success.
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Romanian Fashion Market 2023 vs 2021 – Consumers Perspective. 9 out of 10 buy at least one clothing item monthly.
The MKOR "Romania Fashion Market" study reveals the preferences and behaviors of Romanian consumers in a sector marked by economic fluctuations yet a constant passion for fashion and personal style. The analysis also highlights differences…
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Urban Brand Identity Research – City Brand & Lifestyle Iulius
As part of the research phase for preparing a new real estate project in a major Romanian city, Iulius has commissioned the MKOR team to carry out a brand identity study to better understand the residents' perceptions of their city.
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Exploratory Study – Professional Disinfectants Market in Romania in 2023 – Klintensiv
With this study, we offer an in-depth perspective on the purchasing decisions of medical personnel, highlighting the habits of online and offline acquisitions, the frequency of purchases, as well as brand preferences.
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Brand Awareness Research – Semi-permanent Nail Polish Market – Cupio
To gain a deeper understanding of the market context and the positioning of their brand in the semi-permanent nail polish category, Cupio has commissioned MKOR to conduct a research study to evaluate brand awareness from the consumer's…
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Study of Behaviors and Attitudes: Portrait of Generation Z “I Want to be an Entrepreneur” a RBL project
Through rigorous research and analysis methods, the MKOR team has decoded Gen Z's preferences for a flexible working environment, the importance of continuous development, and the need for sustainable business practices. These strategic…
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Satisfaction and Profiling Study – Romania’s eCommerce Market – Gomag
Gomag collaborated with MKOR to conduct a market study aimed at offering an in-depth perspective on Romania’s eCommerce market from the online retailer’s point of view.
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