MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
54% of consumers expect a high-tech experience in the store of tomorrow
The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.
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Retail Trends 2021: RetailArena 2021 Summary – A Game Of The Future
On October 27th and 28th, we participated as a research partner at retailArena 2021 - A Game of The Future, where we presented for the first time .Live data from the first real-time market study in Romania - Consumer Trends.Live
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57% of Romanian customers purchased fashion offline in September 2021
Romanians buy fashion items (clothing, footwear, lingerie and accessories) on average 2.5 times a month. 48% of consumers bought fashion items from malls in September.
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Digitalization in Romanian companies
Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives…
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School during COVID-19: the challenges of the 2021-2022 school year in the context of the Delta variant
See what the challenges of the 2021-2022 school year are. Discover the conditions for starting school in Romania and European states, as well as the main recommendations from the authorities.
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The COVID-19 Infodemic: The Spread of the Fake News Phenomenon During the Pandemic
The fake news phenomenon escalated during the COVID-19 pandemic. We have detailed the most popular misinformation and its effects, and identified the most effective ways to recognize and stop the spread of fake news.
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The first study on Diversity and Inclusion in Romanian Organizations – Employees’ Perspective
The first study on Diversity and Inclusion in Romanian organizations from the employees' perspective. Gain full access to the research report drafted by MKOR Consulting and the Diversity Chapter in Romania.
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Celebrating European Diversity Month by Giving a Voice to Employees in Romania
Read the first study on Diversity and Inclusion in Romanian organizations, conducted by MKOR in collaboration with the Romanian Diversity Charter.
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What 2020 Meant for the MKOR Team: An Atypical Year, Yet Full of Achievements
In 2020, we empathized with every client's challenges, implemented a series of very interesting internal projects, launched a real-time business strategy optimization tool, and the MKOR team grew with some great people!
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Back to School Post-COVID 2020
The Back to School Post-COVID study was conducted among parents of children in pre-university education, to find out what their expectations and fears are regarding how the new school year will unfold, by MKOR Consulting, in partnership…
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