We already know how important it is for businesses to quickly adapt to new trends. In this sense, one of our clients wanted to analyze the potential of the Content & Digital Marketing services market, in order to launch a business in this field, in the Transylvania area.
This research aimed to identify trends in the Content & Digital Marketing market, but also to analyze the competitive environment and establish the potential of the Transylvanian market, especially the cultural and educational environment.
Analysis of the content & digital marketing services market in Transylvania
To understand the specifics, trends, and potential of the market for the development of such a business in the cultural and educational field in Transylvania, we conducted desk research based on data from public sources and official documents.
The opportunity analysis consisted of studying the market segments of interest (cultural and educational institutions), as well as the general analysis of the competitive environment and in particular the most important competitors.
In addition, in a SWOT analysis, we highlighted the main opportunities and threats from the perspective of a new player in the digital marketing services market in Transylvania.
Research Objectives
In order to carry out the study, we pursued several objectives that supported obtaining a detailed perspective on the target business environment:
- Digital Marketing trends in Romania, focused on cultural and educational marketing services in the Transylvania area
- Transylvania’s competitive environment in terms of copywriting and content marketing service providers in general, and marketing services for cultural and educational institutions in particular
- The market particularities for Cultural and Educational Marketing in the Transylvania area
- The market potential of the Cultural and Educational Marketing in the Transylvania area
- Opportunities and Threats for a new marketing service provider in the area
About the Research
For the opportunity study, we chose to analyze data from public sources and official documents, targeting the desired market segments.
- Target: educational and cultural institutions in Transylvania
- Research type: secondary research
- Research tools: desk research – analysis of data from official and public sources of national statistical institutions, databases specific to marketing agencies and studies and specialized publications
Customer Recommendation
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Market opportunity studies are our favorite because such analysis allows us to identify the most appropriate strategic recommendations for our clients, starting from a wide variety of data, which validate each other.
But the most beautiful part of these studies is the very satisfaction of being able to take part in the creation of a new brand. And when the client chooses us and for the market launch as well, collaborating through the marketing services we provide, we know that our work is truly valued.
At MKOR, we accelerate the sustainable growth of our partners by:
- 100% digital market research
- Professional advice throughout the project, and after
- Interactive data monitoring tools – live dashboards
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MKOR studies in the context of market uncertainty
The past years experiences have made us feel that uncertainty is the only constant, and real-time access to market changes can make all the difference.
That is why, at MKOR, we respond to the need for data anchored in the current reality through the first live market study in Romania – Consumer Trends.Live. This complete market intelligence tool is the only resource that constantly provides data on the analyzed markets and consumer behavior, no matter what happens.
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