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Net Promoter Score, in short NPS, is the most widely used system for measuring consumer loyalty to brands.

From its creation until now, Net Promoter Score has transformed from a simple indicator into a complex system, which helps brands to know how to position themselves in the market, both in the eyes of customers and in relation to competition.

Understanding NPS market positioning helps brands remain relevant. Therefore, MKOR provides Romanian retailers with the first NPS report in the industry, from April 2021 to March 2022.