Viorica Cosmetics has decided to collaborate with MKOR for a market study, aiming to understand the perspective of collagen nutritional supplement consumers and identify growth opportunities.

This study focuses on aspects related to consumer attitudes towards diet, beauty, and health, including whether collagen-based products are included in their diet, how they inform themselves about nutritional supplements, and their purchasing behavior regarding collagen supplements.

The data obtained from this study allows Viorica to better understand buying, consumption, and information-seeking behavior and identify key consumer profiles interested in collagen nutritional supplements.

Analysis of Consumer Behavior in the Collagen Nutritional Supplements Market in Romania

The data obtained from the behavioral and attitudinal study revealed consumer knowledge regarding the perceived benefits of collagen supplements and the influencing factors for both users and non-users of supplements.

Thus, through this study, valuable insights were obtained regarding the consumption habits of collagen-based nutritional supplements, who and why they consume these products, and how they inform themselves about these products.

This information is essential for Viorica to develop a more effective marketing strategy and better meet the needs of its customers.

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Research Objectives on Collagen Supplements

This study aims to provide a detailed perspective on the various aspects that influence the purchase and consumption decisions of collagen nutritional supplements.

Thus, the objectives of the study conducted for Viorica MD were:

  • To what extent is the population concerned with diet, beauty, and health
  • Consumption habits regarding nutritional supplements
  • Knowledge level about collagen products and where they obtain information related to nutritional supplements
  • Market segmentation analysis of collagen products and the perceived differences between brands
  • Identification of the ideal collagen-based product components and other nutritional supplements

Benefits of Doing a Behavioral and Attitudinal Research with MKOR

Conducting a behavioral and attitudinal study, like the one Viorica Cosmetics commissioned with MKOR, brings numerous advantages that can greatly enhance your business strategies and market positioning:

  • Comprehensive Consumer Understanding: Delve deeply into consumer attitudes towards diet, beauty, and health, and their behaviors and preferences regarding collagen supplements, enabling you to tailor your offerings effectively.
  • Enhanced Market Positioning: Determine how your brand stands in comparison to competitors, allowing you to refine your brand positioning and messaging to resonate better with your target audience.
  • Informed Business Decisions: Leverage data-driven insights to guide your product development, marketing strategies, and overall business decisions, ensuring they are aligned with consumer needs and market trends.
  • Increased Customer Loyalty: Identify key factors that influence customer satisfaction and loyalty, enabling you to enhance customer experiences and foster long-term relationships.
  • Proactive Trend Adaptation: Stay ahead of emerging trends and shifts in consumer behavior, allowing your business to adapt swiftly and maintain a competitive edge.
  • Tailored Research Solutions: Benefit from research solutions that are customized to address your specific business challenges and objectives, providing actionable insights that drive growth.

Partnering with MKOR for your market research needs gives you access to a team of experts dedicated to delivering valuable insights and practical recommendations. Reach out to us today to discover how we can support your business growth and success.

About the Study Methodology

This study involved primary research, collecting data directly from the source through online opinion surveys.

  • Target Market: Romania
  • Target Audience: Women who have used nutritional supplements or collagen-based products
  • Research Type: Quantitative
  • Data Collection Method: Online opinion survey (CAWI)

About Viorica 

The Viorica Cosmetic brand has its origins in the development of the essential oils industry in the Republic of Moldova, dating back to the 1950s.

Today, Viorica is a modern company that produces safe and natural cosmetics, exclusively using vegetable raw materials and avoiding potentially harmful ingredients.

Contact Us for Your Own Market Research

Discover authentic customer perspectives and transform your brand with the help of MKOR! If you want to know what clients think about your brand and how you can position yourself against the competition, MKOR is your ideal partner.

With 11 years of experience in the Romanian market, we are a dynamic research agency, agile, and adaptable to your project’s requirements.

Tell us if we can help, and we will be there for you. Our MKOR consultancy team assures you:

  • We will choose the right methodology to achieve your goals, considering the macroeconomic and social context.
  • We will guide your project to a high level of quality.
  • The results we provide will be useful for your business in the long run.

We help you collect essential information about your brand to understand your clients’ preferences and identify improvement opportunities.

Check out the reviews of our past clients and studies we’ve conducted to see how we have helped others. Explore the Clients & Case Studies section to learn more about our portfolio and expertise in making your project effective.

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