MKOR Blog - Latest trends in market research
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Over half of Romanian consumers purchased IT&C in December
In 2021 we launched IT&C Consumer Trends.Live, the first real-time market study in the Romanian IT&C Retail Market. The monthly data provided by IT&C Consumer Trends.Live can be explored to discover: the preferred shopping channel by IT&C…
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Retail Trends 2021: RetailArena 2021 Summary – A Game Of The Future
On October 27th and 28th, we participated as a research partner at retailArena 2021 - A Game of The Future, where we presented for the first time .Live data from the first real-time market study in Romania - Consumer Trends.Live
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NPS Score In Romanian Retail In 2022
The Consumer Trends.Live platform is a complete market intelligence tool, through which retailers can track market indicators, such as the NPS score of retail brands and leaders, to stay relevant to their target audience, but also one step…
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Business Opportunity Analysis for a Greenfield Investment in a New Theme Park in the Western Region of Romania
MKOR conducted an opportunity study for a greenfield investment in a new theme park in the Western Region of Romania, supporting the sizing of the market and the estimation of the new park's revenues on multiple scenarios.
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Concept Testing Research for a Fuels Market Brand – MOL Romania
In the context of conducting an European study to test a new concept for Premium fuels in countries such as Hungary and the Czech Republic, MOL Romania initiated the collaboration with MKOR Consulting.
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Usage and attitudes (U&A) study – Medical optics products market in Timișoara
MKOR conducted research for the rebranding process for a medical optics retailer from Timișoara through a Usage and Attitude (U&A) study.
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Opportunity Study – Transylvania Digital Marketing Services Market Research
This research aimed to identify trends in the Content & Digital Marketing market, but also to analyze the competitive environment and establish the potential of the Transylvanian market, especially the cultural and educational environment.
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Usage and Attitude (U&A) study – Romania’s Online Education Platform Market – Upriserz
To better understand the learning behaviors and interests of Romanians, Upriserz tasked MKOR with a market research on Romanians' perception of the concept of lifelong learning.
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Qualitative study – Digitalization in Romanian Companies – Beck et al.
Beck et. al mandated a qualitative study to MKOR to deeply understand the need of digitization in the Romanian market and also determine the level of maturity of existing initiatives.
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Opportunity Study – Romanian and Hungarian Mobility Market Research
A client operating in the mobility industry initiated the collaboration with MKOR in order to identify development opportunities in the regional market.
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