MKOR Blog - Latest trends in market research
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How MKOR Does Market Research To Measure Customer Satisfaction
Dive into the world of customer satisfaction with MKOR's expert guidance. Discover how thorough research can reveal what truly makes your customers happy, leading to loyal clients and sustainable growth. Learn to measure and enhance…
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In Pursuit of Balance: An Analysis of Female Leadership in Romanian Business
Dive into our analysis of female leadership in Romanian business. Discover how women are navigating challenges, driving change, and contributing to a more balanced and inclusive economy.
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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 3/3)
In this article, we extensively discuss Target Audience Analysis, as the final step in conducting a professional market research.
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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 2/3)
The second part of our expert guide guide focuses on Competitive Analysis, which is essential to any market research project. To stay updated with the other parts, we recommend subscribing to our newsletter.
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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 1/3)
To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.
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MKOR in 2023 – The Year of Valuable Research Partnerships
Celebrating 11 years of excellence, MKOR combines empathy with expertise to deliver intelligence solutions and strategic development through data. Discover more about our impactful studies, strategic partnerships, and our journey to…
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MKOR Study: Romanians are setting fixed budgets for Black Friday in 2023, amidst the crisis
In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take…
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The Impact of Utilizing AI (Artificial Intelligence) in Marketing Research
Drawing inspiration from the idea of using emerging technologies in research, we implemented a custom script to use ChatGPT4 in Google Sheets. This method of analyzing and categorizing data with the help of AI has allowed us to process and…
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MKOR Study: Diversity and Inclusion in Romanian Organizations from the Employees’ Perspective 2023
The latest MKOR study sheds light on the evolving landscape of diversity and inclusion (D&I) within Romanian organizations, particularly through the lens of employee experiences. While D&I initiatives are still in their infancy in Romania,…
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What It’s Like to Work Together at MKOR
At MKOR, we foster a culture of innovation, teamwork, and continuous learning. Discover what it’s like to work at our market research agency, where diversity and growth are at the core of everything we do.
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