MKOR Blog - Latest trends in market research
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5 Key Moments When Market Research Makes a Difference in Your Business Success
Discover the key moments for doing market research and the valuable insights it provides. Learn how this tool helps validate ideas, explore new markets, analyze consumer behavior, and boost business success.
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Romanian Fashion Market 2023 vs 2021 – Consumers Perspective. 9 out of 10 buy at least one clothing item monthly.
The MKOR "Romania Fashion Market" study reveals the preferences and behaviors of Romanian consumers in a sector marked by economic fluctuations yet a constant passion for fashion and personal style. The analysis also highlights differences…
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Employee Sentiment Study: What Plans and Expectations Do Employees Have in 2024?
In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and…
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Mystery Shopping: MKOR’s Tool for Measuring Brand Promises
The Mystery Shopping research technique provides invaluable insights into customer experience, service quality, and operational execution.
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In Pursuit of Balance: An Analysis of Female Leadership in Romanian Business
Dive into our analysis of female leadership in Romanian business. Discover how women are navigating challenges, driving change, and contributing to a more balanced and inclusive economy.
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Urban Millennial Moms Are the Face of the Ethical Consumer Profile in Romania
In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the…
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How MKOR Does Market Research To Measure Customer Satisfaction
Dive into the world of customer satisfaction with MKOR's expert guidance. Discover how thorough research can reveal what truly makes your customers happy, leading to loyal clients and sustainable growth. Learn to measure and enhance…
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MKOR in 2023 – The Year of Valuable Research Partnerships
Celebrating 11 years of excellence, MKOR combines empathy with expertise to deliver intelligence solutions and strategic development through data. Discover more about our impactful studies, strategic partnerships, and our journey to…
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MKOR Study: Romanians are setting fixed budgets for Black Friday in 2023, amidst the crisis
In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take…
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Retail Study: What Romanians Believe About the Future of Shopping in 2023
Romanians want better quality products and services in a store that uses technology to facilitate access to these products and services, as well as to provide a memorable user experience
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