MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
MKOR Study: The Two Romanias – From the Ballot Box to Everyday Life, A Deeply Divided Society
The May 2025 presidential election revealed a nation split in two. In a comprehensive study of over 3,300 Romanians, MKOR goes beyond the vote count to decode the "two Romanias" that coexist in parallel. We analyze the profound…
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MKOR Survey: Romania Votes for Its Future in the Second Round of the 2025 Presidential Elections
In the high-stakes final round of the 2025 presidential election, MKOR conducted its most robust independent survey to date. With a sample of 3,357 respondents and advanced statistical modeling of undecided voters, we revealed how the…
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MKOR Delivers the Most Accurate Poll Ahead of the First Round of the Presidential Elections on May 4, 2025
In a volatile and polarized political climate, MKOR's final pre-election poll for the May 4, 2025 presidential election was confirmed as the most accurate in Romania. With the lowest total error margin, our rigorous methodology was…
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MKOR Study: Only 1 in 4 Companies Is Optimistic – How 2025 Looks for Construction and Installation Companies in Romania
MKOR analyzed the expectations of construction and installations companies for 2025, focusing on investments, emerging technologies, and adapting to new requirements. Together with Uniprest Instal, we found that only 24% of companies are…
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Humana Case Study: Analyzing Consumer Perceptions in the Sustainable Fashion Market
To strengthen its position in the growing sustainable fashion market, Humana partnered with MKOR to analyze consumer perceptions and brand associations. We delivered key insights into brand awareness and purchase drivers, providing a clear…
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Edenred Case Study: Measuring Brand Awareness in the Meal Voucher Market with Agile Research
To assess their position in the meal and gift voucher market, Edenred partnered with MKOR for an Agile Research study. We delivered rapid insights into consumer perception and brand awareness, providing Edenred with actionable data to…
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MKOR Survey: 1 in 5 Romanians Doesn’t Know Who to Vote for in the First Round, While 50% Remain Undecided in the Second Round
In a volatile and polarized electoral climate, MKOR conducted an independent national survey on the 2025 presidential elections. Our data revealed a significant rise in voter indecision, with nearly 50% of the electorate undecided in…
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Wendy’s Launches in Romania – Research on Consumer Perception and Fast-Food Market Potential
To better understand brand awareness in the Romanian market, Minio Studio partnered with MKOR to conduct a market research study evaluating consumer reactions to the idea of bringing the Wendy’s brand to Romania prior to full development…
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Retail Audit for Traditional Trade (TT): The Basic Grocery Basket in Romania
Our client is a professional association that chose to collaborate with MKOR on a study analyzing consumer perceptions of the basic food basket.
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Viorica Cosmetic Brand Performance Analysis: What the Market Says
To evaluate the brand's performance level among the female target audience, Viorica Cosmetic commissioned MKOR to conduct a market study to establish its positioning.
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