MKOR Blog - Latest trends in market research
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Agile Research: Data-Driven Strategic Decisions Made Easy
Learn how Agile Research by MKOR enables fast, data-driven strategic decisions. Access reliable insights on your market, brand, and consumers to stay ahead of the competition.
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What to Watch Out for When Choosing to Work with a Market Research Agency: Top 3 Red Flags
Learn the essential aspects to consider when choosing a market research agency. Discover the top 3 red flags that indicate a problematic partnership and how MKOR can provide valuable insights to help grow your business.
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Research: Summer 2024 Vacation Trends – Habits and Preferences of Romanians
In a constantly evolving tourism market, the MKOR study reveals that 3 out of 4 Romanians are planning a vacation in the next three months. The results show a preference for seaside destinations and Greece, with a growing interest in…
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5 Key Moments When Market Research Makes a Difference in Your Business Success
Discover the key moments for doing market research and the valuable insights it provides. Learn how this tool helps validate ideas, explore new markets, analyze consumer behavior, and boost business success.
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Romanian Fashion Market 2023 vs 2021 – Consumers Perspective. 9 out of 10 buy at least one clothing item monthly.
The MKOR "Romania Fashion Market" study reveals the preferences and behaviors of Romanian consumers in a sector marked by economic fluctuations yet a constant passion for fashion and personal style. The analysis also highlights differences…
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Employee Sentiment Study: What Plans and Expectations Do Employees Have in 2024?
In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and…
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Mystery Shopping: MKOR’s Tool for Measuring Brand Promises
The Mystery Shopping research technique provides invaluable insights into customer experience, service quality, and operational execution.
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In Pursuit of Balance: An Analysis of Female Leadership in Romanian Business
Dive into our analysis of female leadership in Romanian business. Discover how women are navigating challenges, driving change, and contributing to a more balanced and inclusive economy.
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Urban Millennial Moms Are the Face of the Ethical Consumer Profile in Romania
In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the…
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How MKOR Does Market Research To Measure Customer Satisfaction
Dive into the world of customer satisfaction with MKOR's expert guidance. Discover how thorough research can reveal what truly makes your customers happy, leading to loyal clients and sustainable growth. Learn to measure and enhance…
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