MKOR Blog - Latest trends in market research

Romanians want better quality products and services in a store that uses technology to facilitate access to these products and services, as well as to provide a memorable user experience

In 2024, the Ethical Consumer in Romania is reshaping the market with responsible purchasing decisions, focusing on social, ecological, and moral impact. The MKOR study reveals that 38% of Romanians take an active role in protecting the…

In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and…

Brand tracking is not just about understanding your brand’s current status but is a strategic tool for sustained business growth. Brand tracking, the process of analyzing how well a brand is recognized and perceived, is essential for…

The Mystery Shopping research technique provides invaluable insights into customer experience, service quality, and operational execution.

Dive into the world of customer satisfaction with MKOR's expert guidance. Discover how thorough research can reveal what truly makes your customers happy, leading to loyal clients and sustainable growth. Learn to measure and enhance…

Dive into our analysis of female leadership in Romanian business. Discover how women are navigating challenges, driving change, and contributing to a more balanced and inclusive economy.

In this article, we extensively discuss Target Audience Analysis, as the final step in conducting a professional market research.

The second part of our expert guide guide focuses on Competitive Analysis, which is essential to any market research project. To stay updated with the other parts, we recommend subscribing to our newsletter.

To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.