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Semiotic Analysis in Marketing Research: Understanding Consumers Beyond Words
Let's discover together the fundamentals of the concept of semiotics and its current relevance in brand research. Change your shopping experience through the power of semiotics.
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MKOR Consumer Sentiment Study: Principal Reasons for Romanian Concerns in 2023
Antreprenorii și persoanele de decizie din companii cu care am interacționat pe parcursul anului și-au exprimat preocupările privind incertitudinea economică, cu toții întrebându-se care va fi impactul asupra comportamentului…
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MKOR Esomar 28
Get to know us better, ESOMAR asked, we answered. Download our Esomar 28 response to see how MKOR differentiates itself from other sample providers. Provable market research by MKOR.
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Fashion ROute 2022: data extracted from the first real-time Romanian fashion retail study
The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer…
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MKOR is officially a Statista data partner
MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.
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We Presented Pioneering Data Regarding COVID-19 Impact In Romanian E-Commerce Companies at European Digital Commerce
Corina Cimpoca, founder MKOR, presented pioneering data regarding the COVID-19 impact in Romanian e-commerce companies, followed by the strategic actions they have taken to meet the challenges and adapt to new market trends.
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57% of Romanian customers purchased fashion offline in September 2021
Romanians buy fashion items (clothing, footwear, lingerie and accessories) on average 2.5 times a month. 48% of consumers bought fashion items from malls in September.
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54% of consumers expect a high-tech experience in the store of tomorrow
The monthly data provided by the Consumer Trends.Live platform indicate that most Romanians expect a High-Tech (54%), Omnichannel (16%) and Premium experience, at affordable prices (37%) in the Store of Tomorrow.
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4 in 10 Romanians purchased perfumes to celebrate the holidays dedicated to women
Corina Cimpoca, founder of MKOR Consulting, underlined the competitive advantages Care & Beauty Consumer Trends.Live offers in the Retail.ro interview with Anca Olteanu, the publication's editor-in-chief.
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Romanian Retailers Are Preferred By Online Shoppers
Consumption Evolution in Q2-Q3 2021 Study is extracted from the monthly monitoring platform of consumer behaviours, Consumer Trends.Live. According to Consumption Evolution in Q2-Q3 2021, Romanian consumers prefer to buy online from local…
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