MKOR Blog - Latest trends in market research
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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 3/3)
In this article, we extensively discuss Target Audience Analysis, as the final step in conducting a professional market research.
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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 2/3)
The second part of our expert guide guide focuses on Competitive Analysis, which is essential to any market research project. To stay updated with the other parts, we recommend subscribing to our newsletter.
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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 1/3)
To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.
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MKOR Study: Romanians are setting fixed budgets for Black Friday in 2023, amidst the crisis
In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take…
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The Impact of Utilizing AI (Artificial Intelligence) in Marketing Research
Drawing inspiration from the idea of using emerging technologies in research, we implemented a custom script to use ChatGPT4 in Google Sheets. This method of analyzing and categorizing data with the help of AI has allowed us to process and…
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MKOR Study: Diversity and Inclusion in Romanian Organizations from the Employees’ Perspective 2023
The latest MKOR study sheds light on the evolving landscape of diversity and inclusion (D&I) within Romanian organizations, particularly through the lens of employee experiences. While D&I initiatives are still in their infancy in Romania,…
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How to Do Brand Tracking – Monitoring and Improving Brand Awareness
Measuring brand awareness (Brand Tracking) is the process of analyzing the degree to which a brand is recognized and perceived. Why do you need brand awareness measurement to grow your business?
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MKOR Business Sentiment Study: Digitalization of SMEs in Romania
The digitization of businesses has become essential to remain competitive in the market and to improve the efficiency and productivity of companies. We aim to understand the approach of small and medium-sized businesses regarding…
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Semiotic Analysis in Marketing Research: Understanding Consumers Beyond Words
Let's discover together the fundamentals of the concept of semiotics and its current relevance in brand research. Change your shopping experience through the power of semiotics.
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Employee Sentiment 2023: Key Insights into Romania’s Labor Market
Discover the latest insights from MKOR's Employee Sentiment 2023 study, revealing Romanian employees’ key challenges, expectations, and plans in a shifting labor market.
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