MKOR Blog - Latest trends in market research
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Employee Sentiment Study: What Plans and Expectations Do Employees Have in 2024?
In a constantly evolving work environment, understanding the expectations and sentiments of employees is crucial for companies and leaders. MKOR's Employee Sentiment Report 2024 study offers a valuable perspective on the plans, hopes, and…
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What Is Brand Tracking and Why Do You Need to Measure Brand Awareness to Grow Your Business
Brand tracking is not just about understanding your brand’s current status but is a strategic tool for sustained business growth. Brand tracking, the process of analyzing how well a brand is recognized and perceived, is essential for…
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Mystery Shopping: MKOR’s Tool for Measuring Brand Promises
The Mystery Shopping research technique provides invaluable insights into customer experience, service quality, and operational execution.
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How MKOR Does Market Research To Measure Customer Satisfaction
Dive into the world of customer satisfaction with MKOR's expert guidance. Discover how thorough research can reveal what truly makes your customers happy, leading to loyal clients and sustainable growth. Learn to measure and enhance…
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In Pursuit of Balance: An Analysis of Female Leadership in Romanian Business
Dive into our analysis of female leadership in Romanian business. Discover how women are navigating challenges, driving change, and contributing to a more balanced and inclusive economy.
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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 3/3)
In this article, we extensively discuss Target Audience Analysis, as the final step in conducting a professional market research.
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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 2/3)
The second part of our expert guide guide focuses on Competitive Analysis, which is essential to any market research project. To stay updated with the other parts, we recommend subscribing to our newsletter.
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2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 1/3)
To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.
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MKOR in 2023 – The Year of Valuable Research Partnerships
Celebrating 11 years of excellence, MKOR combines empathy with expertise to deliver intelligence solutions and strategic development through data. Discover more about our impactful studies, strategic partnerships, and our journey to…
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MKOR Study: Romanians are setting fixed budgets for Black Friday in 2023, amidst the crisis
In 2023, Romanians are preparing for Black Friday 2023 with pragmatism, considering the period of economic fluctuations and uncertainties. According to the MKOR study "Black Friday Shopping in 2023", 6 out of 10 Romanians plan to take…
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