MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
From Idea to Certainty: How a Market Study Validated a Legal-Tech Platform and Defined the Launch Strategy
An entrepreneur with an innovative legal-tech idea needed to validate market demand. MKOR conducted a concept testing study to measure user interest, purchase intent, and pricing strategy, effectively de-risking the investment and…
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Research by MKOR: The End of Impulse Buying? How the Black Friday Romanian Consumer Really Looks Like in 2025
Forget everything you thought you knew about Black Friday. Impulse has been replaced by strategy. The new MKOR study on Black Friday 2025 trends busts myths and shows that 93% of shoppers plan their purchases in advance, with an average…
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Visitor Behavior and Attitudes Study for IULIUS Shopping Mall
The purpose of the study was to evaluate the competitive position in local retail markets and understand visiting/buying behaviors.
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MKOR Study: Only 1 in 10 Romanians Practices Active Prevention. The Rest Visit the Dentist Out of Fear or Pain
Why do Romanians avoid the dentist? Our latest study reveals that beyond costs, the decision is driven by a vicious cycle of fear and procrastination. We found that there isn’t just one type of patient, but four distinct profiles. Discover…
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Brand Awareness Analysis: The Edutainment Market for Families and Children in Romania
KIDDO Play Academy turned to MKOR to evaluate its awareness in the competitive edutainment market. Discover how we analyzed parents' perceptions and identified the brand's positioning relative to the competition, providing essential data…
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Brand awareness analysis: The amusement and adventure parks market for families and children in Romania – Kiddo Play
We helped Hype by KIDDO understand the brand's level of awareness among young people and parents. This brand awareness study measured public perception and identified Hype's positioning relative to competitors, providing essential data for…
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MasterBuild Case Study: Analyzing the Market Potential for Industrial & Logistics Parks in Romania
MasterBuild needed to validate a major investment in logistics parks. MKOR conducted a detailed opportunity study, combining market data with B2B research to uncover regional demand, identify key needs, and provide a clear roadmap for…
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Case Study: How Romanian Consumers Perceive Chicken Meat and Animal Welfare
An in-depth market study on Romanian consumer perceptions of chicken meat and animal welfare standards. For the FREE Animals association, we analyzed key purchasing drivers, the impact of product labeling, and the willingness to pay for…
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Edenred Case Study: A Market Opportunity Study for a New HR Software Solution
Before investing in a new employee benefits platform, Edenred partnered with MKOR to validate the market opportunity. We ran a study to identify the purchasing criteria, unmet needs, and adoption triggers among HR decision-makers,…
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Growing Edge Research Case Study: How We Validated the Concept of a Cafe with a Play Area in Iași
Before launching a family-friendly cafe with a dedicated play area in Iași, our client needed to validate their business concept. See how our opportunity study provided crucial data on parent interest, dining preferences, and market…
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