MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Research Case Study: Testing a Controversial Brand Name in the Romanian Fashion Market
How does a provocative brand name land in a new market? We conducted a cultural validation study for an international fashion brand to measure consumer perception in Romania. Discover how our data provided a clear go/no-go signal,…
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Merito Case Study: Researching Teacher Professional Development and Learning Habits
To improve its programs, the MERITO project needed to understand how teachers *actually* learn. MKOR conducted a quantitative study revealing the gap between preferred and effective training methods, and the primary barriers to continuous…
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SmartBill Case Study: Analyzing Brand Performance in the B2B Invoicing Software Market
As a market leader, SmartBill needed to understand its positioning against key competitors. MKOR delivered a comprehensive brand performance study analyzing brand awareness, SME purchase drivers, and switching triggers, providing critical…
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MKOR Study: Beyond the 450 RON Budget, Parents’ Real Concern Is Bullying
The back-to-school season is driven by more than just budgets. Our 2025 study reveals that while parents plan an average 450 RON spend, their biggest concern is bullying. We analyzed consumer behavior, shopping channels, and the anxieties…
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MKOR Study: 3 Out of 4 Romanians Do Not Believe the State Spends Their Money Properly – Fiscal X-Ray of Romania, June 2025
In a climate of proposed tax hikes, MKOR conducted an independent study on Romanian public sentiment. The findings are clear: 3 out of 4 citizens distrust the state's ability to spend money efficiently and demand that privileges be cut…
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Case Study: Validating a Digital Nutrition Product in the Health & Fitness Market
An entrepreneur wanted to launch a personalized nutrition eBook. Through our Agile Research and Concept Testing, we uncovered low consumer interest and pricing barriers, providing critical insights that helped avoid a costly investment and…
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Research Case Study: Analyzing the Professional Development Market for Marco Polo CEE
To celebrate their 10th anniversary, Marco Polo CEE partnered with MKOR to analyze the evolution of Romania's professional development market. This case study reveals key trends in employee learning habits, the most accessed training…
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Buftea Studios Case Study: Validating a New TV Series with Concept Testing
Buftea Studios needed to validate a new TV series before its official launch. MKOR conducted a mixed-method concept testing study to measure audience reactions to the pilot episode, identify key attractors, and assess the series' potential…
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W.A.V.E. Case Study: A Deep Dive into Donor Motivations for NGOs
For the W.A.V.E. Association, we conducted in-depth market research to uncover the core motivations of their supporters. This case study details how we identified five distinct donor profiles, providing actionable insights for NGOs looking…
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B2B IT&C Market Research – Business Sentiment – GTS Telecom
MKOR’s study on IT&C customer satisfaction in Romania identifies challenges, selection criteria, and long-term partnership strategies. Actionable insights to support key business decisions.
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