MKOR Blog - Latest trends in market research
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The Impact of Utilizing AI (Artificial Intelligence) in Marketing Research
Drawing inspiration from the idea of using emerging technologies in research, we implemented a custom script to use ChatGPT4 in Google Sheets. This method of analyzing and categorizing data with the help of AI has allowed us to process and…
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MKOR Study: Diversity and Inclusion in Romanian Organizations from the Employees’ Perspective 2023
The latest MKOR study sheds light on the evolving landscape of diversity and inclusion (D&I) within Romanian organizations, particularly through the lens of employee experiences. While D&I initiatives are still in their infancy in Romania,…
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What It’s Like to Work Together at MKOR
At MKOR, we foster a culture of innovation, teamwork, and continuous learning. Discover what it’s like to work at our market research agency, where diversity and growth are at the core of everything we do.
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How to Do Brand Tracking – Monitoring and Improving Brand Awareness
Measuring brand awareness (Brand Tracking) is the process of analyzing the degree to which a brand is recognized and perceived. Why do you need brand awareness measurement to grow your business?
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MKOR Business Sentiment Study: Digitalization of SMEs in Romania
The digitization of businesses has become essential to remain competitive in the market and to improve the efficiency and productivity of companies. We aim to understand the approach of small and medium-sized businesses regarding…
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Semiotic Analysis in Marketing Research: Understanding Consumers Beyond Words
Let's discover together the fundamentals of the concept of semiotics and its current relevance in brand research. Change your shopping experience through the power of semiotics.
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Employee Sentiment 2023: Key Insights into Romania’s Labor Market
Discover the latest insights from MKOR's Employee Sentiment 2023 study, revealing Romanian employees’ key challenges, expectations, and plans in a shifting labor market.
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MKOR Consumer Sentiment Study: Principal Reasons for Romanian Concerns in 2023
Antreprenorii și persoanele de decizie din companii cu care am interacționat pe parcursul anului și-au exprimat preocupările privind incertitudinea economică, cu toții întrebându-se care va fi impactul asupra comportamentului…
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MKOR Esomar 28
Get to know us better, ESOMAR asked, we answered. Download our Esomar 28 response to see how MKOR differentiates itself from other sample providers. Provable market research by MKOR.
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Fashion ROute 2022: data extracted from the first real-time Romanian fashion retail study
The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer…
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