MKOR Blog - Latest trends in market research
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Over half of Romanian consumers purchased IT&C in December
In 2021 we launched IT&C Consumer Trends.Live, the first real-time market study in the Romanian IT&C Retail Market. The monthly data provided by IT&C Consumer Trends.Live can be explored to discover: the preferred shopping channel by IT&C…
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Retail Trends 2021: RetailArena 2021 Summary – A Game Of The Future
On October 27th and 28th, we participated as a research partner at retailArena 2021 - A Game of The Future, where we presented for the first time .Live data from the first real-time market study in Romania - Consumer Trends.Live
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NPS Score In Romanian Retail In 2022
The Consumer Trends.Live platform is a complete market intelligence tool, through which retailers can track market indicators, such as the NPS score of retail brands and leaders, to stay relevant to their target audience, but also one step…
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Digitalization in Romanian companies
Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives…
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The first study on Diversity and Inclusion in Romanian Organizations – Employees’ Perspective
The first study on Diversity and Inclusion in Romanian organizations from the employees' perspective. Gain full access to the research report drafted by MKOR Consulting and the Diversity Chapter in Romania.
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Post-COVID Consumer Habits Report
Looking at the post-COVID future, outdoor and sport activities are preferred by Romanians, whereas indoor activities, including going to malls, are to be avoided in the foreseeable future, according to a study by Cushman Wakefield Echinox…
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Market Report: Diversity and Inclusion in Romanian Organizations 2020
This is the first study on Diversity & Inclusion in Romanian Organisations. Read the findings of the research conducted by MKOR and The Romanian Diversity Charter.
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Impact of the COVID-19 Epidemic on the Romanian Business Environment
The report illustrates the situation of private organizations in our country, under the impact of COVID-19 pandemic on the Romanian business environment.
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Research on the Impact of the Coronavirus Epidemic on Romanians’ Life
In MKOR's latest research, we highlight the impact of the Covid-19 epidemic in Romania and the attitudes of the population related to these changes.
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Importance of Qualitative Research for Sustainable Business in 2020
Qualitative research is easier to apply and sometimes even more affordable as it does not require a large sample. Marketers and entrepreneurs can use qualitative methods to conduct market research, and actionable information for…
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