MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
MKOR Study: Black Friday 2024 Trends vs. 2023
About 5.5 million Romanians planned to shop on Black Friday 2024, and 8 in 10 set a budget in advance. MKOR's annual tracker, running since 2022, shows what they want to buy and how they plan their purchases.
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Most Wanted Employers 2024 Study: Who Are Romania’s Most Desired Employers?
Discover the MKOR study "Most Wanted Employers 2024" to find out which employers are the most desired in Romania and what factors drive candidates to choose certain companies in various industries such as IT, retail, and automotive.
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How to Boost Your Black Friday Sales with Agile Research: Quick, Data-Driven Decisions
Discover how Agile Research can help you maximize your Black Friday sales! Gain actionable insights into consumer behavior, optimize pricing strategies, and create targeted campaigns with quick, data-driven decisions. Stay ahead of the…
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Sustainable Consumer in Romania 2026 – Get the Report
Discover the MKOR Sustainable Consumer 2026 report: the profile of Romania's three market segments — sustainable, undecided and indifferent — the real barriers to sustainable consumption and how to convert the 62% who are still……
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Fast and Accessible Market Research with Agile Insights: Relevant Data Right When You Need It
Agile Research is revolutionizing market research with its speed, cost-effectiveness, and real-time insights. Discover how segmentation and targeted data collection empower businesses to stay competitive.
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Agile Research: The Key to Fast and Effective Product Validation
Validate your product ideas with Agile Research. Gain actionable consumer insights, reduce risks, and ensure market alignment—all in just one week.
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Behavior and Attitude Study – Romanian Youth Expectations on Education and Career – UP Generation
In May 2024, MKOR partnered with UP Generation to explore the aspirations and expectations of Romanian youth regarding education and career orientation.
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MKOR Research: The Bucharest We All Want – Greener, Cleaner, and More Sustainable
MKOR's latest research reveals Bucharest residents’ priorities for a greener, cleaner, and more sustainable city. From eco-friendly urban planning to improved infrastructure and community spirit, find out what the capital's citizens…
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5 Secrets of Competitive Businesses: How Agile Research Gives You Access to Critical Data
Staying competitive requires adaptability, innovation, and data-driven decisions. Explore the 5 key characteristics of competitive businesses and how Agile Research helps you gain actionable insights for growth.
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Diary Research: Monitoring Sleep Experience – Fitbit Romania
Discover how Fitbit Romania, in collaboration with MKOR, carried out a diary study to gain deeper insights into users' sleep experiences and enhance products with valuable findings.
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