MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Leon, Child of MKOR: 3 Life and Business Lessons
After participating in both editions of the Tribul Antreprenorilor bootcamp so far, Cosmin invited Leon to the podcast of the same name. They had an authentic discussion, sprinkled with moments of wisdom from the Cimpolin.
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MKOR Business Sentiment Study: Digitalization of SMEs in Romania
The digitization of businesses has become essential to remain competitive in the market and to improve the efficiency and productivity of companies. We aim to understand the approach of small and medium-sized businesses regarding…
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Semiotic Analysis in Marketing Research: Understanding Consumers Beyond Words
Let's discover together the fundamentals of the concept of semiotics and its current relevance in brand research. Change your shopping experience through the power of semiotics.
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Employee Sentiment 2023: Key Insights into Romania’s Labor Market
Discover the latest insights from MKOR's Employee Sentiment 2023 study, revealing Romanian employees’ key challenges, expectations, and plans in a shifting labor market.
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MKOR Consumer Sentiment Study: Principal Reasons for Romanian Concerns in 2023
Antreprenorii și persoanele de decizie din companii cu care am interacționat pe parcursul anului și-au exprimat preocupările privind incertitudinea economică, cu toții întrebându-se care va fi impactul asupra comportamentului…
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MKOR Study: The Ethical Consumer in Romania 2022 vs. 2021
Corina Cimpoca, founder of MKOR, participated as a speaker at the ESE 2022 conference, the ROaliment event dedicated to the Romanian food industry. To…
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MKOR Esomar 28
Get to know us better, ESOMAR asked, we answered. Download our Esomar 28 response to see how MKOR differentiates itself from other sample providers. Provable market research by MKOR.
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MKOR is officially a Statista data partner
MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.
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