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MKOR Business Sentiment Study: Digitalization of SMEs in Romania
April 23, 2024
The digitization of businesses has become essential to remain competitive in the market and to improve the efficiency and productivity of companies. We aim to understand the approach of small and medium-sized businesses regarding…
0 Comments7 Minutes
Semiotic Analysis in Marketing Research: Understanding Consumers Beyond Words
April 26, 2026
Let's discover together the fundamentals of the concept of semiotics and its current relevance in brand research. Change your shopping experience through the power of semiotics.
0 Comments23 Minutes
Employee Sentiment 2023: Key Insights into Romania’s Labor Market
November 18, 2024
Discover the latest insights from MKOR's Employee Sentiment 2023 study, revealing Romanian employees’ key challenges, expectations, and plans in a shifting labor market.
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MKOR Consumer Sentiment Study: Principal Reasons for Romanian Concerns in 2023
April 16, 2024
Antreprenorii și persoanele de decizie din companii cu care am interacționat pe parcursul anului și-au exprimat preocupările privind incertitudinea economică, cu toții întrebându-se care va fi impactul asupra comportamentului…
0 Comments8 Minutes
MKOR Study: The Ethical Consumer in Romania 2022 vs. 2021
April 27, 2026
Corina Cimpoca, founder of MKOR, participated as a speaker at the ESE 2022 conference, the ROaliment event dedicated to the Romanian food industry. To…
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MKOR Study: 6 in 10 Romanians Plan to Shop on Black Friday 2022
July 17, 2026
EN meta.
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MKOR Esomar 28
August 19, 2024
Get to know us better, ESOMAR asked, we answered. Download our Esomar 28 response to see how MKOR differentiates itself from other sample providers. Provable market research by MKOR.
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MKOR is officially a Statista data partner
August 12, 2022
MKOR has been a Statista data partner since May 2021. We are proud that our information efforts are crowned by a partnership that honors us and we take responsibility to continue to provide relevant data from the Romanian market.
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The MKOR Team Embraces Challenges, in Business and at Play
January 24, 2026
Cool experiences at MKOR don't just take place at the office, during working hours, but also in teambuildings. This year we chose to put not just our creativity in motion, as we do at the office day by day, but also our bodies, at the…
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Fashion ROute 2022: data extracted from the first real-time Romanian fashion retail study
August 12, 2022
The data extracted from the first Romanian real-time fashion retail study helped in identifying the consumption habits in the local fashion retail, the market evolution during previous year, as well as the changes observed in consumer…
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