MKOR Blog - Latest trends in market research

The analyzes captured the reactions of consumers to different brand concepts, depending on their demographic, behavioral and intentional profile.

In order to have an overview regarding the areas of improvement of the services offered by the institution under analysis, MKOR Consulting carried out a study with a mixed methodology.

In order to achieve the objectives of the studies, the research sessions consisted of visits to the AUTO SOFT locations performed by MKOR mystery shoppers, especially trained to gather specific information previously agreed with our…

Falck Fire Services wanted to better understand the specifics of the market in which it operates. The collaboration with MKOR consisted in conducting a complex research to discover existing development opportunities

BSG Amanet & Exchange firstly used the services of MKOR Consulting in early 2020 to conduct an audit regarding its position on the local pawn and exchange market.

MKOR collaborated with an international pharmaceutical company for a study aimed at testing the advertising concept for the launch of a new medicine on the local market.

Looking at the post-COVID future, outdoor and sport activities are preferred by Romanians, whereas indoor activities, including going to malls, are to be avoided in the foreseeable future, according to a study by Cushman Wakefield Echinox…

This is the first study on Diversity & Inclusion in Romanian Organisations. Read the findings of the research conducted by MKOR and The Romanian Diversity Charter.

The report illustrates the situation of private organizations in our country, under the impact of COVID-19 pandemic on the Romanian business environment.