MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Retail Audit for Traditional Trade (TT): The Basic Grocery Basket in Romania
Our client is a professional association that chose to collaborate with MKOR on a study analyzing consumer perceptions of the basic food basket.
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Viorica Cosmetic Brand Performance Analysis: What the Market Says
To evaluate the brand's performance level among the female target audience, Viorica Cosmetic commissioned MKOR to conduct a market study to establish its positioning.
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MKOR Study: Romania’s Electoral Landscape, Caught Between Voting, Abstention, and Polarization – April 1, 2025
A new independent MKOR study on the 2025 Romanian presidential elections reveals a deeply polarized and unpredictable landscape. While George Simion leads first-round voting intentions, he faces defeat in all simulated second-round…
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The Invisible Diversity – Autism Voice & MKOR Research on Neurodivergence in the Labor Market
Neurodiversity remains invisible in Romania’s labor market. The Autism Voice & MKOR research reveals the challenges and solutions for genuine integration in the workforce.
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What Is Brand Tracking? A Complete Guide to Monitoring Your Brand’s Health
Your brand is your most valuable asset, but are you monitoring its health? Without consistent tracking, you risk losing customers and wasting marketing budgets. This guide explains what brand tracking is, why it's essential, and how to…
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Opportunity Study – E-commerce in Romania – VTEX
VTEX partnered with MKOR for an in-depth opportunity study on Romania’s e-commerce market in 2024, analyzing platforms, marketing tools, and market trends.
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MKOR Study: The Ethical Consumer 2025. Only 4 Out of 10 Romanians Are Ethical Consumers. What’s Holding the Others Back?
Sustainability is increasingly shaping Romanians’ purchasing decisions. Discover in the study “The Ethical Consumer in Romania 2025” who these consumers are, what they prefer, and how brands can win them over.
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What Motivates or Hinders the Purchase Decision? Discover Key Factors with Agile Brand Tracking 2025
Agile Brand Tracking provides deep insights into consumer motivations and barriers, helping brands refine their marketing strategies for better engagement and loyalty.
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Discover Your Customers’ Preferred Communication Channels with Agile Brand Tracking
Learn how Agile Brand Tracking helps you uncover your audience's preferred communication channels, track evolving trends, and optimize your marketing strategies for maximum impact.
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Agile Brand Tracking – How to Measure and Optimize Brand Performance
MKOR launches Agile Brand Tracking, the service that transforms data on awareness, usage, and preference into actionable insights. In 2025, optimize your brand strategy and discover who knows, uses, and recommends your brand compared to…
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