MKOR Blog - Latest trends in market research

To better understand the learning behaviors and interests of Romanians, Upriserz tasked MKOR with a market research on Romanians' perception of the concept of lifelong learning.

Beck et. al mandated a qualitative study to MKOR to deeply understand the need of digitization in the Romanian market and also determine the level of maturity of existing initiatives.

A client operating in the mobility industry initiated the collaboration with MKOR in order to identify development opportunities in the regional market.

In 2021, Darvari Garden wanted to launch its product on the premium FMCG market in Romania. To understand consumers' perceptions of the products in the target market, the company used the expertise of MKOR Consulting.

Un Iași Pentru Viitor is the first real time public opinion consultation research, an IULIUS project carried out in collaboration with MKOR. The study sought a better understanding of the perception of Iași residents regarding their……

Digitalization is an increasing trend in the Romanian business environment, as well as abroad. In this context, Beck et al. Services together with MKOR Consulting conducted a market study on the current state of digitalization initiatives…

The first study on Diversity and Inclusion in Romanian organizations from the employees' perspective. Gain full access to the research report drafted by MKOR Consulting and the Diversity Chapter in Romania.

In order to carry out the case studies, the MKOR specialists conducted in-depth face to face interviews with the final clients, at their headquarters in Bucharest, Alba-Iulia, Targu-Mures and Cluj-Napoca.

The purpose of the study was to provide actionable answers and recommendations regarding the potential of the Premium and Luxury niche in Romania for a new footwear brand.

Based on data provided by the consumer study we were also able to determine the size of the bottled mineral water market in Romania.