MKOR Research Blog: Actionable Insights & Market Trends

SEO brings the right people to the right information. Considering that, more than ever, the Internet is accessed from mobile devices, adapting SEO to this environment is essential.

Employee Wellness programs are a key component in attracting top talent, maintaining well-being, and building employee loyalty.

Brand equity research for Crevedia Farms, a Romanian chicken meat brand entering rebranding. The notoriety study measured brand recall, NPS, consumer buying habits and brand associations, giving the team a clear baseline to guide the…

Marketing strategy and online business build for Legoteca, a new venture in children's activities. MKOR delivered competitive analysis, SWOT, brand vision, sales and communication recommendations, plus a playful WordPress site optimized…

For a CSR program to be successful, it is important that it aligns with the company's values and strategy, as well as with your consumers' expectations! By taking these into account, with the help of a market study, you will achieve…

Desk Research (documentation activity) is the starting point in Marketing. But what are the most suitable sources for obtaining relevant information?

March 8th is dedicated to celebrating the sacrifice that previous generations made so that we, the women of today, can be closer to gender equality.

This year's edition of the HR 2.0 conference, the sixth to date, had the theme: The talent shortage, a heavy blow for employers. How to attract and retain people.

Corina Cimpoca, the founder of MKOR Consulting, is joined by human resources specialists, entrepreneurs, service experts, trainers, managers, and representatives of state institutions.

Corina Cimpoca, the founder of MKOR Consulting, was Tily's guest on Radio Itsy Bitsy, where she spoke about Homeschooling in Romania as an alternative to formal education.