MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
2024 Professional Guide to Market Research: Learn, Plan, and Succeed in Marketing (part 1/3)
To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.
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Advertising Concept Testing – A Necessity or a Luxury?
Advertising concept testing can provide answers and guidance in such a situation. Testing on the target market segment can determine the appropriate price, brand concepts, or how attractive the brand is.
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Market Opportunity Research – Beauty Salon
Opportunity research mapping the Bucharest beauty salon market for a new launch concept: competitive pricing, salary packages for beauty specialists, an interactive map of rival salons and traffic-generating zones, plus the legal and…
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How to Improve Your Google Ranking with Mobile First
SEO brings the right people to the right information. Considering that, more than ever, the Internet is accessed from mobile devices, adapting SEO to this environment is essential.
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121 Ideas for Employee Wellness
Employee Wellness programs are a key component in attracting top talent, maintaining well-being, and building employee loyalty.
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Brand Equity Research – Crevedia Farms
Brand equity research for Crevedia Farms, a Romanian chicken meat brand entering rebranding. The notoriety study measured brand recall, NPS, consumer buying habits and brand associations, giving the team a clear baseline to guide the…
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Marketing Strategy & Online Business – Legoteca
Marketing strategy and online business build for Legoteca, a new venture in children's activities. MKOR delivered competitive analysis, SWOT, brand vision, sales and communication recommendations, plus a playful WordPress site optimized…
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The Impact of CSR on Business Strategy
For a CSR program to be successful, it is important that it aligns with the company's values and strategy, as well as with your consumers' expectations! By taking these into account, with the help of a market study, you will achieve…
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Resources Used in Documenting a Market Study
Desk Research (documentation activity) is the starting point in Marketing. But what are the most suitable sources for obtaining relevant information?
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