MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
15 Books to Grow Along With Your Business
This summer, recharge your batteries and find out how you can grow your business from the best authors in the field. We suggest a list of 15 business books that will bring you new perspectives and from which you have plenty to learn.
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Market Opportunity Research for Opening a Furniture Factory – VidaXL
Where should VidaXL open its next furniture factory in Romania? MKOR's opportunity research combined desk analysis, INSSE and ANOFM databases, and an interactive map of high-potential zones, giving the international retailer a…
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The Impact of Feelings in Business or About the EMO Index
In many industries, the quality of products and services is no longer a differentiating factor for the customer when making a choice. It often happens that the offerings of two companies are similar, and then the customer will look to…
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How to Do Market Research in 2026: Competitor Analysis (Part 2 of 3)
The second part of our expert guide focuses on Competitive Analysis, which is essential to any market research project. To stay updated with the other parts, we recommend subscribing to our newsletter.
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About Success in Social Entrepreneurship
Since MKOR has extensive experience and a close collaboration with social entrepreneurship, Corina Cimpoca, the agency's founder, accepted the invitation to speak about this topic on the business television station Canal 33.
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How to Do Market Research: Target Audience Analysis (2026 Guide, Part 3/3)
In this article, we extensively discuss Target Audience Analysis, as the final step in conducting a professional market research.
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The Romanian Fashion Market presented by MKOR at Fashion ROute 2017 – Wall-Street Conferences
The recent series of conferences continues with Fashion ROute, an event dedicated to fashion retail and organized by Wall-Street.ro. Corina Cimpoca, founder of MKOR, was present at this conference as a speaker alongside other top names in…
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How a market study can influence your company’s performance – BWFR Workshop
Learning something new undoubtedly enriches you. When you acquire new information or skills, it is like making an investment in yourself that, obviously, is reflected in your business as well.
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Do you have a business idea? You can finance it with Start-Up Nation
We continue the series of good news with Start-Up Nation, a non-reimbursable funding program launching this week, on June 15th. Early-stage entrepreneurs can find real support in this program.
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Funding Opportunity for Market Research
In May 2017, the Internationalization Program was launched—a program aimed at SMEs looking to increase their number of customers abroad and seeking an integrated branding and promotion strategy.
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