MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
MKOR Analysis: The Mineral Water Market [Wall-Street PRO]
Even though Romanians know they should drink 2L of water a day, most drink only half that amount. Studies show that we usually drink mineral water in the morning, at night, during and after sports activities, before and after meals, and…
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Bucharest Fashion Retail Market Study
In June 2016, MKOR Consulting conducted market research aimed at identifying the main consumption habits of online fashion retail customers, alongside the expectations and behaviors of the retailers themselves.
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MKOR’s study on homeschooling, on Digi24
On Tuesday, October 15, I was a guest on the "24 de minute" show, where I discussed with Teodora Ghenciu what homeschooling is, the main fears mentioned by our study respondents, the solutions available for those who wish to pursue this…
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Social Enterprises in Romania, from a Consumer Perspective
MKOR Consulting has conducted an analysis on consumer openness toward the idea of supporting disadvantaged individuals. The resulting report shows Romanians' openness toward supporting social causes.
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GPeC Summit Liveblog
This year we attended the GPeC Summit, where we took notes like diligent students. Below you can find the entire GPeC Summit liveblog from November 15-16, 2016.
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The Urgency of Launching a Business Can Blind You. Market Research Prevents This.
In the November 2016 issue, JurnaluldeAfaceri.ro conducted an interview with the founder of the MKOR agency, Corina Cimpoca, discussing the importance of market research in defining strategy, launching, and the takeoff of a business.
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The 2016 Homeschooling in Romania Study in the Press
Our objective was to explore parents' motivations and attitudes toward this type of education, without analyzing the penetration of homeschooling among the Romanian population.
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Results of the "Homeschooling in Romania" Study
Our initiative received an impressive number of responses from parents interested in expressing their opinions on this subject within an organized framework.
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Customer Satisfaction vs. Customer Loyalty
Over time, measuring customer satisfaction has proven to be a good indicator for building customer loyalty. For a long time, marketers believed that as long as they met or even exceeded customer expectations, customers would be satisfied.
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MKOR Study: What Is Your Opinion on Homeschooling?
A concept often encountered outside our country, which is now taking shape here, homeschooling is ardently supported by some and criticized by others.
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