MKOR Research Blog: Actionable Insights & Market Trends

Last week - on May 24, 2017, Corina Cimpoca - founder of MKOR Consulting, gave a presentation at Best Marketing, an event organized by Revista Biz.

Travel Marketing is the intersection of the tourism industry and the field of marketing. This association can only bring benefits to travel brands and companies interested in increasing the number of bookings and satisfying as many…

Usage and attitudes study for Sun Plaza, the dominant retail center in southern Bucharest. Through desk research, online panel and face-to-face interviews, MKOR mapped how mall visitors spend leisure time and identified concrete…

MKOR is preparing for the 2017 summer vacation in its specific way, namely with a new market study. In the following, we present some of the conclusions of this study, with the rest of the information available upon request.

From the beginning of 2017 until now, we have enjoyed working on a series of studies, and today we present four of them. We pay attention to textbook theory, but we don't forget the latest trends; we are creative and listen carefully to…

To understand how to conduct market research, it's important to first know what a market study is. With objectives set from the start, the information will be easier to navigate.

Advertising concept testing can provide answers and guidance in such a situation. Testing on the target market segment can determine the appropriate price, brand concepts, or how attractive the brand is.

Opportunity research mapping the Bucharest beauty salon market for a new launch concept: competitive pricing, salary packages for beauty specialists, an interactive map of rival salons and traffic-generating zones, plus the legal and…

Liveblog from the JCI Balkan Conference 2017.