MKOR Research Blog: Actionable Insights & Market Trends


Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.

March 8

8 Things about March 8th


March 8th is dedicated to celebrating the sacrifice that previous generations made so that we, the women of today, can be closer to gender equality.


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About employee expectations, stability, and loyalty @HR 2.0 Conference – Wall Street


This year's edition of the HR 2.0 conference, the sixth to date, had the theme: The talent shortage, a heavy blow for employers. How to attract and retain people.


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We are at the HR 2.0 2017 Conference, organized by Wall-Street


Corina Cimpoca, the founder of MKOR Consulting, is joined by human resources specialists, entrepreneurs, service experts, trainers, managers, and representatives of state institutions.


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We talked about Homeschooling on Radio Itsy Bitsy


Corina Cimpoca, the founder of MKOR Consulting, was Tily's guest on Radio Itsy Bitsy, where she spoke about Homeschooling in Romania as an alternative to formal education.


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MKOR Consulting to Participate in HR 2.0 2017 – Wall Street Conferences


Corina Cimpoca, the founder of MKOR, will join human resources specialists, entrepreneurs, service experts, trainers, managers, and representatives of state institutions to address the acute talent shortage.


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The “Romania’s Favorite Employers” Study


For the fifth edition of the study, Inspire Group decided to co-opt us to help them find out details about the most loved employers in Romania and their image on the labor market.


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Consumers… of hearts! or About marketing in the month of love 2017


As time and inspiration are limited resources, more and more lovers are turning to virtual search tools. Online stores have noticed the trend and expect substantial growth during this period.


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Marketing Trends 2017


We've decided to summarize the main marketing trends you'll use for your brand strategy. Consumers are not only keeping up with them but are actually setting the tone for trends.


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Marketing during protests? Next question!


During the events of the past week, some companies had an overtly political message, others supported causes anonymously, while others simply found the perfect opportunity to assert themselves (#altaintrebare).


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BTL Marketing Trends Research – Imagine TACT

BTL marketing trends research developed with Imagine TACT, mapping the technologies and mega-trends reshaping marketing in 2017. The desk research delivered a benchmarking component with international good-practice cases, helping the…



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