MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Study of the Perception on Cross-Border Smuggling Trade – Civitta
Six focus groups in six cities along Romania's north-eastern border revealed the motivations, routes, and buying spots behind cross-border smuggling. MKOR delivered CIVITTA the qualitative depth needed to draft long-term anti-contraband…
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5 years of MKOR!
For 5 years, we have been developing and delivering all types of research that a business needs to conduct in order to evolve. We love what we do and put a lot of heart into everything, and this is reflected externally as well. Below, we…
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What the Store of the Future Looks Like – Digital Fashion Consumer Trends Study
In a world where digital is omnipresent, consumers have access to unlimited information and alternative options at any time. Starting from this premise, retailers are trying to offer shoppers unique experiences, whether online, in-store,…
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Digital Fashion Consumer Trends 2017
This research uncovers different directions of classic retail versus the online fashion retail. Also, you can see an exclusive analysis of digital trends that consumers crave for.
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Romanian Leaders Profile Research Report
What defines Romanian Leaders? Which are the main traits and lifestyles of the Romanian leaders? What habits do they adopt, what type of personality and what values do they posses? Moreover, is there a link between talent, GRIT, passion…
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Ventilation Market Analysis in Romania – Julien
The study aimed to identify trends and opportunities for the development of Julien Stile in the Romanian market.
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Retail + Digital = Love(ly) Customer Experience
In a world where digital is omnipresent, retailers are trying to offer shoppers unique experiences, whether online, in-store, or a combination of the two.
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MKOR Agenda for October 2017
We're keeping you up to date with the most important business events we are attending and to which we warmly invite you to join us!
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Opportunity Research Study – Online Home & Design App
An opportunity research study for a home and design app concept, measuring Romanian consumers' willingness to use and pay for remodeling tools, preferred features, payment methods and inspiration sources. The findings mapped product-market…
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The Entrepreneur’s Profile at Business Focus Brașov
We were at Business Focus Brașov, where Corina Cimpoca spoke about the results of the Romanian Entrepreneur's Profile Study.
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