MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Automation, digitalization, and robotization are embraced by business leaders in Romania
According to a recent study conducted by MKOR, in which over 150 business leaders from Romania across a wide range of industries were surveyed, the expected impact is positive (90% of respondents). The impact of digitalization, automation,…
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Customer Satisfaction and Awareness Study – Clever Taxi
Two parallel surveys - one nationwide, one inside the Clever Taxi app - decoded urban travel habits and e-hailing preferences across eight Romanian cities. MKOR delivered NPS benchmarks, SWOT, brand awareness and customer satisfaction…
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MKOR at Fashion ROute 2018: Romanians buy 90% imported clothes
MKOR participated for the second consecutive year in Fashion ROute, an event dedicated to fashion retail and organized by Wall-Street.ro. Find out insights about production, imports, and exports, as well as the online and offline fashion…
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Brand Awareness Study – Spring Harghita
With the help of MKOR Consulting, Spring Harghita conducted a study on water consumption habits among Romanians.
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Importance of Qualitative Research for Sustainable Business in 2020
Qualitative research is easier to apply and sometimes even more affordable as it does not require a large sample. Marketers and entrepreneurs can use qualitative methods to conduct market research, and actionable information for…
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Practical Tips: Email Marketing in Compliance with GDPR
In accordance with the new legislative changes brought by GDPR, your company will need to adapt its procedure for sending emails to subscribers. We offer a series of concrete tips on what you can do so that your newsletter remains relevant…
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Survey of Consumer Dining Habits at Restaurant – 14THLANE
Market study for 14THLANE, the Food Hall restaurant inside The Bridge business hub in Bucharest, exploring how to attract evening diners beyond the weekday lunch crowd. MKOR analysed eating-out habits and the optimal service mix to support…
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Cosmin Iliescu, lawyer: GDPR is an opportunity to reduce data processing costs
We reached out to a legal specialist to answer a series of specific questions, with the aim of finding the most effective approach to being compliant with the new laws. Cosmin Iliescu, a lawyer with experience in the field, detailed what…
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2018 Marketing Trends (The Expert’s Guide)
We are dealing with consumers equipped with smart gadgets, connected to the Internet, but with less and less free time at their disposal. Consumers are open to responding to those who speak their language, in the environments they prefer,…
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We have over 4 million ambassadors worldwide
Many Romanians living abroad return home during this period to celebrate Easter with their families and friends. A large number of them also bring along new…
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