MKOR Blog - Latest trends in market research

SWOT analysis is one of the most commonplace marketing tools. At least in appearance. Much like Socrates' famous aphorism cited in the title, it seems obvious and accessible to anyone. And yet, it isn't.

Two weeks ago, I started a series of articles about Strategy. In today's post, we will talk about research and its importance. To build a serious strategy, research is necessary.

What is strategy? Well, each of us has heard of the concept of “business strategy.” Unfortunately, too small a percentage actually have such a thing in their company's portfolio. Why? is perhaps a rhetorical question.

Content marketing is one of the newest trends in online communication. If until a year or two ago it was enough to indiscriminately list your site on business directories and add "relevant" keywords in bulk, the situation has changed with…

Starting from the premise that we live in a world where branding carries significant weight in our lives, Kevin Roberts (CEO of Worldwide Saatchi&Saatchi) launched the Lovemark concept in 2004 – the next level for brands.

According to everyone's friend, Wikipedia, a brand is “A name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers”.

“Creative Leaps” by Michael Newman (Executive Creative Director Saatchi&Saatchi Australia) is a book we recommend you read with a planner beside you, taking notes and underlining ideas. In fact, we recommend anything from Brandbuilders…

We should take advice from successful business people very seriously. Moreover, we should try to follow it. Most of these tips are common-sense rules for succeeding in a jungle where they have proven it is possible.