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Lovemarks – An Article About Branding
Starting from the premise that we live in a world where branding carries significant weight in our lives, Kevin Roberts (CEO of Worldwide Saatchi&Saatchi) launched the Lovemark concept in 2004 – the next level for brands.
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Brand… As in Biceps?
According to everyone's friend, Wikipedia, a brand is “A name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers”.
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Body Piercing? Jesus Did That 2000 Years Ago!
“Creative Leaps” by Michael Newman (Executive Creative Director Saatchi&Saatchi Australia) is a book we recommend you read with a planner beside you, taking notes and underlining ideas. In fact, we recommend anything from Brandbuilders…
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In Life You Don’t Get What You Deserve, You Get What You Negotiate
We should take advice from successful business people very seriously. Moreover, we should try to follow it. Most of these tips are common-sense rules for succeeding in a jungle where they have proven it is possible.
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