MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
2018 Marketing Trends (The Expert’s Guide)
We are dealing with consumers equipped with smart gadgets, connected to the Internet, but with less and less free time at their disposal. Consumers are open to responding to those who speak their language, in the environments they prefer,…
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We have over 4 million ambassadors worldwide
Many Romanians living abroad return home during this period to celebrate Easter with their families and friends. A large number of them also bring along new…
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Labor Force Analysis in Construction Sector in Romania – Implenia
Implenia's local branch has enlisted MKOR Consulting to conduct a comprehensive study on the construction labor market in Romania.
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Digital Marketing Trends 2018
2018 in marketing is about technology, millennials, and making the right choices for business needs. These trends should not be seen as a must-have, but must be understood and filtered through the critical sense of the marketer who…
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We discussed the impact of GDPR on Realitatea TV
Corina Cimpoca, founder of MKOR Consulting, was Edward Pastia's guest as a marketing specialist, where she presented the results of the study on the impact of GDPR on Romanian companies.
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MKOR Study: The Impact of GDPR on Romanian Companies
Download the study to find out how informed Romanian companies are regarding the changes brought by GDPR. The study reveals how well small, medium, and large companies in Romania have prepared to implement the new data protection…
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We are LIVE on 2 industry shows!
On Wednesday, March 14, MKOR Consulting will share its own experience and the results of its most recent studies. Corina Cimpoca, founder of MKOR Consulting, will be a guest on two industry shows.
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A Study Out of Love
We present the results of our latest study (our specialty ❤) regarding the preferences of respondents from MKOR's own panel on how they choose to celebrate Valentine's Day.
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Study of the Perception on Cross-Border Smuggling Trade – Civitta
Six focus groups in six cities along Romania's north-eastern border revealed the motivations, routes, and buying spots behind cross-border smuggling. MKOR delivered CIVITTA the qualitative depth needed to draft long-term anti-contraband…
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5 years of MKOR!
For 5 years, we have been developing and delivering all types of research that a business needs to conduct in order to evolve. We love what we do and put a lot of heart into everything, and this is reflected externally as well. Below, we…
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