MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Femvertising or Catalyzing Feminism in Marketing
The integration of feminism into marketing and advertising has given rise to a new term: femvertising. Femvertising means advertising addressed to women that tackles feminist themes. Brands incorporate feminist messages into their strategy…
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The Digital Fashion Consumer Trends Study in the Romanian Press
The Digital Fashion Consumer Trends report has already been featured by mass-media publications such as Pro TV, Ziarul Financiar, Wall Street, GPeC, or Europa FM.
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Employee satisfaction – the first step towards customer satisfaction
Happy, satisfied employees who feel integrated within the company and identify with their work will deliver much better results, and they won't do it just out of obligation. In short, happy customers go hand in hand with happy employees.
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Digital Fashion Consumer Trends Report 2019
Discover the latest market trends and uncover sources of innovation for digital fashion in Romania with the latest industry research from MKOR Consulting’s team of experts.
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Why Use Native Advertising? Practical Tips.
People are tired of advertising at every turn and have learned to ignore it. Native Advertising easily overcomes this barrier.
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What 2018 Brought for MKOR
2018 was full of business challenges, which we handled exemplarily. We aim to exponentially increase our growth rate in the coming year.
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Launching an Innovative Product in Digital Fashion & Retail – NISSA
NISSA installed digital mirrors in eight stores to merge physical retail with online shopping. Across 15 months, MKOR profiled fashion customers, ran mystery shopping, and analysed device usage behaviour, helping NISSA refine the in-store…
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Giving Tuesday is the World Day of Good Deeds
While Black Friday kicks off the seasonal sales, Giving Tuesday kicks off the acts of charity and solidarity during the winter holidays.
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The Preference for Romanian Products Study
MKOR Consulting aimed to celebrate Romania's 100 years the best way it knows how: through a study that puts Romanian products in the spotlight.
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Preference for Romanian Products, Presented Live at Retail Arena
We premiered the results of the "Preference for Romanian Products" study during the Retail Arena 2018 event. The study comes in the context of the Centenary year, when MKOR Consulting aimed to celebrate Romania's 100 years the best way it…
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