MKOR Blog - Latest trends in market research
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Business Competition: Michael Porter’s Competitive Forces
In the previous article, we discussed business competition and management's approach to it when creating a strategy. In marketing, knowing your competitors is extremely important, as it can help us establish a positioning strategy.
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WordCamp Transylvania 2013
MKOR was a strategic partner for the fourth edition of the national WordPress conference, an annual event dedicated to the WordPress community in Romania. It opened its virtual doors between June 1-2, 2013, in Cluj-Napoca.
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Consumer Profile. A Short Guide (In-House)
Our customer is not our master. But we are no longer in the era where they buy from us because they have no choice. How do we get to know our consumer profile, though?
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SWOT Analysis: Nosce Te Ipsum
SWOT analysis is one of the most commonplace marketing tools. At least in appearance. Much like Socrates' famous aphorism cited in the title, it seems obvious and accessible to anyone. And yet, it isn't.
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The Importance of Research for Strategy
Two weeks ago, I started a series of articles about Strategy. In today's post, we will talk about research and its importance. To build a serious strategy, research is necessary.
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Strategy as a Map
What is strategy? Well, each of us has heard of the concept of “business strategy.” Unfortunately, too small a percentage actually have such a thing in their company's portfolio. Why? is perhaps a rhetorical question.
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Content Marketing Is The New Black
Content marketing is one of the newest trends in online communication. If until a year or two ago it was enough to indiscriminately list your site on business directories and add "relevant" keywords in bulk, the situation has changed with…
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Lovemarks – An Article About Branding
Starting from the premise that we live in a world where branding carries significant weight in our lives, Kevin Roberts (CEO of Worldwide Saatchi&Saatchi) launched the Lovemark concept in 2004 – the next level for brands.
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Brand… As in Biceps?
According to everyone's friend, Wikipedia, a brand is “A name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers”.
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Body Piercing? Jesus Did That 2000 Years Ago!
“Creative Leaps” by Michael Newman (Executive Creative Director Saatchi&Saatchi Australia) is a book we recommend you read with a planner beside you, taking notes and underlining ideas. In fact, we recommend anything from Brandbuilders…
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