MKOR Blog - Latest trends in market research

Most companies do not have a Market Intelligence department and, unsurprisingly, most new businesses fail. Those that do succeed likely use some elements of this field.

The study conducted by MKOR on Romanian SMEs shows that the existence of a marketing strategy is still rare. Another observation of the study is the correlation between a higher market share and companies that have planned their marketing…

In her article on the Harvard Business Review blog, Why can’t we stop working?, Dorie Clark analyzes the behavior of professionals – that is, our own. Unfortunately, we sometimes find ourselves in these examples.

Elon Musk, one of the most important entrepreneurs of our time, is “responsible” for bringing innovative companies such as PayPal, SpaceX, and Tesla Motors to market.

In a previous post, I promised you an article with business tips that I received from a group of extraordinary business people, remarkable first and foremost for their modesty. Moving past the start-up phase of the business, the discussion…

During the Entrepreneurs vs. Investors event, discussions focused on start-ups, challenges faced during the company's maturity stages, types of funding, and business angels (nearly all the entrepreneurs on the panel being business angels).

Steve Jobs once said it is hard to design products by focus groups. For the rest of us, business is built on solid evidence — and there are real business opportunities that market research can reveal.

In the previous article, we discussed business competition and management's approach to it when creating a strategy. In marketing, knowing your competitors is extremely important, as it can help us establish a positioning strategy.

MKOR was a strategic partner for the fourth edition of the national WordPress conference, an annual event dedicated to the WordPress community in Romania. It opened its virtual doors between June 1-2, 2013, in Cluj-Napoca.

Our customer is not our master. But we are no longer in the era where they buy from us because they have no choice. How do we get to know our consumer profile, though?