MKOR Research Blog: Actionable Insights & Market Trends

The vast majority of online content is shared privately, in so-called “dark social”: instant messages, emails, and forum posts, according to a report published by RadiumOne.

We love American holidays, a fact that became clear with the adoption of Valentine’s Day, and Black Friday follows closely behind. It is a natural move for Black Friday to exist in Romania, a country that loves low prices and discounts…

Most of the methods we use for workplace communication are not geared toward productivity. Email can become annoying, especially when we feel that too many incoming messages are stopping us from doing our "real work."

Effective marketing creates demand for a company's products or services. It is an opportunity to identify potential customers and convince collaborators that the company's services offer the value they are looking for.

Imagine what it's like to work in advertising or marketing. No two days are alike; every day, everyone tells you that everything is different and that things have already changed, so you must change everything you've always done.

Every now and then, the marketing department goes with its gut and ends up producing a message that disturbs the public. We present 6 marketing campaigns that hid some outrageous messages.

The authors of the book Loyalty Myths, Timothy Keiningham, Terry Varva, Lerzan Aksoy, and Henri Wallard, argue against the myth that strategies based on attracting new customers lead to financial disaster.

There are thousands of things you could do for customer loyalty, but only one you must do: customer service. Note: You don't define it; your customers do.

If your business targets the B2B sector, how can you acquire new clients? Of course, you've already used all the classic marketing methods, attended networking events, and called everyone you know to tell them about your business. What's…

Mashable, the digital resource that keeps us connected to social and technological trends from around the world, published a selfie yesterday marked with a virality alert: the Queen of Great Britain is in the photo!