MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
The Preference for Romanian Products Study, Premiering at Retail Arena
The Preference for Romanian Products study explores consumer preference for Romanian products when they go shopping, which are the most beloved Romanian brands, and what criteria they consider when standing in front of the shelf.
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Research on lucidity. What teenagers think about the referendum
A lesson in lucidity amidst the turmoil of the referendum comes from a 16-year-old teenager. Matei Manță noticed how those around him (adults) have different opinions and decided to find out what his peers (minors) think about the…
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Analysis of Development Opportunities in the Bioeconomy Sector – INCDTIM
MKOR mapped Romania's bioeconomy across pharma and nutritional supplements, agri-food, and environmental technologies for INCDTIM Cluj-Napoca. Desk research, EU and national legislative analysis, and interviews with top companies surfaced…
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Properly Measure your Target Market through Workforce Analysis
Workforce analysis will uncover your company's hiring potential. Businesses need reliable people to flourish. A growing company is one who needs to employ new dedicate qualified people.
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What it’s like to work at MKOR
We like to believe that MKOR doesn't have employees (well, only at the ITM), but a team. MKOR's clients have always been satisfied with the results delivered, and by extension, with the team's work. To ensure we give our best to every…
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The Digital Customer Experience
When consumers decide which product or service to use, how do they make that choice? Advertising certainly has a say in this decision, but it is not enough to differentiate between similar products and services on offer. Therefore, the…
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Labor Market Analysis in the Logistics and Warehousing Domain – CT Park
How much workforce sits within commuting distance of a new logistics hub? For CT Park, MKOR combined INS and ANOFM databases with recruitment-site research to size labour supply, salary expectations, and candidate profiles in the…
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Employer Branding Research – BAT
British American Tobacco turned to MKOR to test new Employer Branding concepts with young millennials matching its candidate profile. A focus group with carefully recruited participants pinpointed the most attractive positioning,…
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Opportunity Study for the Development of the Fircona App
Would Romanian viewers download an app that syncs in real time with TV commercials? MKOR's opportunity study for Fircona measured commercial-break behaviour, app adoption intent, and the rewards and features that would convince consumers…
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Romania’s Ambassador Brands
The Country Brand Ambassadors Guide is a useful tool for those looking to expand abroad and learn from the best. The guide uses a series of indicators to measure brand popularity and the level of media promotion.
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