MKOR Research Blog: Actionable Insights & Market Trends

MKOR mapped Romania's bioeconomy across pharma and nutritional supplements, agri-food, and environmental technologies for INCDTIM Cluj-Napoca. Desk research, EU and national legislative analysis, and interviews with top companies surfaced…

Workforce analysis will uncover your company's hiring potential. Businesses need reliable people to flourish. A growing company is one who needs to employ new dedicate qualified people.

We like to believe that MKOR doesn't have employees (well, only at the ITM), but a team. MKOR's clients have always been satisfied with the results delivered, and by extension, with the team's work. To ensure we give our best to every…

When consumers decide which product or service to use, how do they make that choice? Advertising certainly has a say in this decision, but it is not enough to differentiate between similar products and services on offer. Therefore, the…

How much workforce sits within commuting distance of a new logistics hub? For CT Park, MKOR combined INS and ANOFM databases with recruitment-site research to size labour supply, salary expectations, and candidate profiles in the…

British American Tobacco turned to MKOR to test new Employer Branding concepts with young millennials matching its candidate profile. A focus group with carefully recruited participants pinpointed the most attractive positioning,…

Would Romanian viewers download an app that syncs in real time with TV commercials? MKOR's opportunity study for Fircona measured commercial-break behaviour, app adoption intent, and the rewards and features that would convince consumers…

The Country Brand Ambassadors Guide is a useful tool for those looking to expand abroad and learn from the best. The guide uses a series of indicators to measure brand popularity and the level of media promotion.

Researching the target market, according to three-quarters of the main decision-makers in Romanian companies, helps find answers to questions about clients, competitors and the business landscape.

Opportunity research for an investor planning a Burger House fast-food restaurant in Ploiești. MKOR mapped local dining habits, willingness to consume burgers, optimal location, price range, complementary delivery services and information…