MKOR Blog - Latest trends in market research

Elon Musk, one of the most important entrepreneurs of our time, is “responsible” for bringing innovative companies such as PayPal, SpaceX, and Tesla Motors to market.

In a previous post, I promised you an article with business tips that I received from a group of extraordinary business people, remarkable first and foremost for their modesty. Moving past the start-up phase of the business, the discussion…

During the Entrepreneurs vs. Investors event, discussions focused on start-ups, challenges faced during the company's maturity stages, types of funding, and business angels (nearly all the entrepreneurs on the panel being business angels).

Steve Jobs used to say that “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” This is only true and valid when you are Steve Jobs.

In the previous article, we discussed business competition and management's approach to it when creating a strategy. In marketing, knowing your competitors is extremely important, as it can help us establish a positioning strategy.

MKOR was a strategic partner for the fourth edition of the national WordPress conference, an annual event dedicated to the WordPress community in Romania. It opened its virtual doors between June 1-2, 2013, in Cluj-Napoca.

Our customer is not our master. But we are no longer in the era where they buy from us because they have no choice. How do we get to know our consumer profile, though?

SWOT analysis is one of the most commonplace marketing tools. At least in appearance. Much like Socrates' famous aphorism cited in the title, it seems obvious and accessible to anyone. And yet, it isn't.

Two weeks ago, I started a series of articles about Strategy. In today's post, we will talk about research and its importance. To build a serious strategy, research is necessary.

What is strategy? Well, each of us has heard of the concept of “business strategy.” Unfortunately, too small a percentage actually have such a thing in their company's portfolio. Why? is perhaps a rhetorical question.