MKOR Blog - Latest trends in market research

Companies looking for an effective way to increase profitability have found it in the Net Promoter Score. It combines a metric with management action focused on what is essential for the company.

Recently, we had the opportunity to organize several focus groups accompanied by tasting sessions for a chocolate milk jam. The tasting helped us provide our client with important information that will certainly be useful in the…

Net Promoter Score (NPS) is a management tool, a performance indicator that measures, among all customers who express an opinion, the difference between the promoters and detractors of a product, service, or company.

The vast majority of online content is shared privately, in so-called “dark social”: instant messages, emails, and forum posts, according to a report published by RadiumOne.

We love American holidays, a fact that became clear with the adoption of Valentine’s Day, and Black Friday is following closely behind. It is a natural move for Black Friday to exist in Romania, a country that loves low prices and…

Most of the methods we use for workplace communication are not geared toward productivity. Email can become annoying, especially when we feel that too many incoming messages are stopping us from doing our "real work."

Effective marketing creates demand for a company's products or services. It is an opportunity to identify potential customers and convince collaborators that the company's services offer the value they are looking for.

Imagine what it's like to work in advertising or marketing. No two days are alike; every day, everyone tells you that everything is different and that things have already changed, so you must change everything you've always done.

Every now and then, the marketing department goes with its gut and ends up producing a message that disturbs the public. We present 6 marketing campaigns that hid some outrageous messages.

The authors of the book Loyalty Myths, Timothy Keiningham, Terry Varva, Lerzan Aksoy, and Henri Wallard, argue against the myth that strategies based on attracting new customers lead to financial disaster.