MKOR Blog - Latest trends in market research

In this article, you will find some of the main differences between B2B and B2C markets, as well as the implications for segmenting such a market.

The survey is a quantitative method and is conducted based on a questionnaire applied to a previously established target audience (sample).

Understanding your customers will help you grow as you wish, according to the true potential of your business. Below, we will present the three most common business mistakes which, if avoided, can bring you success.

If your company needs rebranding and you decide to take this step, talk to your current and potential consumers first. Many have taken this step without consulting their own consumers, and the results were not favorable.

A loyal consumer is one who chooses to "stand by" a company and its products, even if they have many other options. Loyalty is born only when a consumer perceives fairness, equity, and transparency in their relationship with a company.

The second edition of the social business competition "Fabricat în Țara lui Andrei" has concluded, with 10 winners designated to receive €32,000 in funding for their projects. The winners were selected from over 180 ideas entered into the…

Relationship marketing is an aspect of CRM (Customer Relationship Management) that focuses on consumer loyalty and creating long-term relationships with them.

Companies looking for an effective way to increase profitability have found it in the Net Promoter Score. It combines a metric with management action focused on what is essential for the company.

Recently, we had the opportunity to organize several focus groups accompanied by tasting sessions for a chocolate milk jam. The tasting helped us provide our client with important information that will certainly be useful in the…

Net Promoter Score (NPS) is a management tool, a performance indicator that measures, among all customers who express an opinion, the difference between the promoters and detractors of a product, service, or company.