MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Applied Customer Experience: The Story of How a Romanian Brand Differentiated Itself in a Market Dominated by International Giants
We invite you to explore the success story of a Romanian fashion brand's differentiation in an industry dominated by international giants. In a market with tens of thousands of retailers and manufacturers exporting 97% of their production,…
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Promoting Diversity and Inclusion – A Business Asset
A sensitive and important topic for some, while of no interest to others, opinions regarding diversity are divided. Therefore, while some believe that organizations should have official policies and procedures aimed at supporting…
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Back to School 2019 Study
We asked Romanians how they prepare for the start of school, what purchases they make for their children who are students or preschoolers, where they shop, and how much they spend. Find out this information in the Back to School 2019…
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Experiential Marketing: How Do Consumers Fall in Love with Brands?
In recent years, marketing has undergone a series of transformations aimed at penetrating deeper into the consumer's mind and imprinting the desired message to trigger a purchasing decision. Moreover, promotional campaigns must have…
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Opportunity Study – Romanian Auto Insurance Market – VouchForMe
To penetrate the local market, VouchForMe contracted MKOR to carry out an opportunity study on the local car insurance market.
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Wisdom of the crowds in market research
The aggregation of information in groups leads to better decisions than individual judgement. Market research provides you with the wisdom that crowds hold.
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What is email sender reputation and why is it important
Email sender reputation is a necessary policy that ensures email delivery. Maintain and increase your email sender reputation with a few practical tips.
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Digital Marketing Trends 2019 White Paper
Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends. We've spent entire weeks documenting the latest, the greatest, the juiciest marketing…
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Femvertising or Catalyzing Feminism in Marketing
The integration of feminism into marketing and advertising has given rise to a new term: femvertising. Femvertising means advertising addressed to women that tackles feminist themes. Brands incorporate feminist messages into their strategy…
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The Digital Fashion Consumer Trends Study in the Romanian Press
The Digital Fashion Consumer Trends report has already been featured by mass-media publications such as Pro TV, Ziarul Financiar, Wall Street, GPeC, or Europa FM.
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