MKOR Blog - Latest trends in market research

A loyal consumer is one who chooses to "stand by" a company and its products, even if they have many other options. Loyalty is born only when a consumer perceives fairness, equity, and transparency in their relationship with a company.

The second edition of the social business competition "Fabricat în Țara lui Andrei" has concluded, with 10 winners designated to receive €32,000 in funding for their projects. The winners were selected from over 180 ideas entered into the…

Relationship marketing is an aspect of CRM (Customer Relationship Management) that focuses on consumer loyalty and creating long-term relationships with them.

Companies looking for an effective way to increase profitability have found it in the Net Promoter Score. It combines a metric with management action focused on what is essential for the company.

Recently, we had the opportunity to organize several focus groups accompanied by tasting sessions for a chocolate milk jam. The tasting helped us provide our client with important information that will certainly be useful in the…

Net Promoter Score (NPS) is a management tool, a performance indicator that measures, among all customers who express an opinion, the difference between the promoters and detractors of a product, service, or company.

The vast majority of online content is shared privately, in so-called “dark social”: instant messages, emails, and forum posts, according to a report published by RadiumOne.

We love American holidays, a fact that became clear with the adoption of Valentine’s Day, and Black Friday is following closely behind. It is a natural move for Black Friday to exist in Romania, a country that loves low prices and…

Most of the methods we use for workplace communication are not geared toward productivity. Email can become annoying, especially when we feel that too many incoming messages are stopping us from doing our "real work."

Effective marketing creates demand for a company's products or services. It is an opportunity to identify potential customers and convince collaborators that the company's services offer the value they are looking for.