OTP Leasing has partnered with MKOR to conduct a market study ensuring they stay attuned to the customer experience and communication effectiveness.

The study focused on auditing and analyzing B2B customer satisfaction within the leasing market.

The insights gained from this study will empower OTP Leasing to leverage their strengths and address areas needing improvement in their customer interactions.

Analyzing Customer Perception of OTP Leasing Services in Romania

MKOR’s study results confirm that OTP Leasing is perceived as a reliable partner in client relations.

The data from this perception and satisfaction study revealed the B2B context in which OTP Leasing customers in Romania decide to purchase or renew vehicle leases, as well as aspects related to lease contract provisions.

Thus, our insights provide relevant data for brand improvement, positioning strategies, and understanding consumer behaviors in Romania’s leasing market.

studiu-satisfactie-otp

Benefits of Running a Brand Perception and Satisfaction Research with MKOR

Engaging in a brand perception and satisfaction study, like the one OTP Leasing did with MKOR, offers several key advantages that can significantly enhance your business operations and customer relationships:

  • Enhanced Customer Insights: Gain a deep understanding of customer satisfaction levels and expectations, enabling you to tailor your services to better meet client needs and preferences.
  • Strengthened Brand Positioning: Identify how your brand is perceived in comparison to competitors, allowing you to refine your positioning and communication strategies to resonate more effectively with your target audience.
  • Improved Customer Retention: Understand the key factors driving customer loyalty and satisfaction, helping you to enhance customer experiences and foster long-term relationships.
  • Proactive Issue Resolution: Identify and address areas needing improvement promptly to prevent potential customer dissatisfaction and churn.
  • Data-Driven Decision Making: Utilize accurate and relevant data to inform your strategic decisions, reducing risks and maximizing growth opportunities.
  • Optimized Marketing Strategies: Develop more effective marketing campaigns based on insights from the study, addressing customer needs and increasing engagement and conversion rates.

By partnering with MKOR for your market research needs, you ensure access to actionable insights and recommendations that drive business success. Contact us today to learn how we can support your growth and enhance your customer satisfaction.

Research Objectives

Understanding consumer expectations and experiences is crucial for any company with long-term development plans. The objectives of MKOR’s study for OTP Leasing were to:

  • Identify satisfaction levels among OTP Leasing customers at various interaction points;
  • Analyze customer expectations;
  • Identify purchase factors;
  • Identify risk factors;
  • Analyze brand positioning;
  • Identify sources of information.

About the Leasing Customer Perception Study

For this project, we conducted a quantitative study using telephone surveys to collect data, leveraging professional interview operators.

  • Target Market: Romania
  • Target Audience: OTP Leasing Romania Customers
  • Research Type: Quantitative
  • Research Tool: Telephone Survey (CATI)

About OTP Leasing

OTP Leasing has been active in the Romanian leasing market since 2007, offering financial solutions for the purchase of cars, commercial vehicles, and equipment to both businesses and authorized individuals.

OTP Leasing Romania aims to be a trusted partner, contributing to the successful development of its clients’ businesses.

Contact Us for Your Own Market Research

Contact us to gain insights about your brand’s customers.

If you want to understand how your customers perceive your brand and how you compare to competitors, MKOR is the right choice. We are a dynamic and agile market research agency with 11 years of experience in Romania. We adapt to the specific needs of your market research project.

We conduct studies to collect critical data about your brand, helping you understand your customers’ preferences and areas for improvement.

Our team of consultants will work with you to select the best research methods and provide actionable results tailored to your company’s needs.

We understand the importance of precise information, which is why we provide access to up-to-date consumer satisfaction data.

Learn more about our client portfolio and expertise in the Clients & Case Studies section.

MKOR Studies in a Dynamic Market Context

In the face of rapid changes and constant uncertainties, adaptability and flexibility are key to the success of any business or service. We understand that in a constantly changing world, access to up-to-date information can make the difference between being prepared for market demands and falling behind.

Our expertise is based on recognizing the exact value of market data. We are here to offer you our experience and access to valuable data in the Romanian market.

MKOR addresses the need for real-time insights into Romanian consumer behavior through our Consumer Trends.Live study. This comprehensive market intelligence tool provides continuous data across seven monitored industries: IT&C, Fashion, Jewelry & Watches, Personal Care & Cosmetics, Furniture & Home Decor, Electronics & DIY.

With a single click, you have access to an easy-to-use interactive dashboard.

Request a free demo and let us show you how Consumer Trends.Live works and how it can benefit your business.