The collaboration between MKOR and Cushman & Wakefield Echinox began in 2018. The main projects carried out together have focused on topics of interest in the context of the pandemic, such as the impact of COVID-19 on consumer behavior in Romania and the Back to Office study, which targeted the country’s labor market.
For the opportunity study on the private education market in Bucharest, our client, a real estate investor, sought a deep understanding of the market for private education services in Bucharest to explore the market potential for a new private education institution.
Objectives of the Quantitative Research
The main objectives of the study regarding the market of private education services in Bucharest were:
- To identify expectations and needs of beneficiaries regarding private education services.
- To identify areas within Bucharest with high potential for a new private education institution.
About the Opportunity Study
The study on the market of private education services in Bucharest involved primary research, collecting data directly from the source through an online opinion survey:
- Target market: private education services market in Bucharest
- Type of research: quantitative
- Research instrument: online opinion survey (CAWI)
- Sample: N=350 respondents, parents from Bucharest and the Metropolitan Area
About Cushman & Wakefield Echinox
Cushman & Wakefield Echinox is a leader in real estate consultancy on the local market and the exclusive affiliate of Cushman & Wakefield in Romania, owned and operated independently.
Cushman & Wakefield is one of the global leaders in real estate services, offering consultancy services in asset management and investment, capital markets, leasing, property management, and tenant representation.
Contact us for your project
At MKOR, every study is a new challenge that we approach with passion and professionalism. Because we know that data is a resource you can always rely on.
We collect valuable information directly from the source (consumers, competitors, industry players) and transform it into actionable recommendations for our partners.
Tell us if we can help you too! We, the MKOR consulting team, ensure that:
- We choose the right methodology to achieve your goals, taking into account the macroeconomic and social context.
- We bring your project to a high level of quality.
- The results you will see at the end will meet your expectations.
Contact us! We’re just a video-call away. 🙂
MKOR Studies in the Context of Market Uncertainty
Recent experiences (the pandemic, the conflict in Ukraine) have made us fully aware that uncertainty is the only constant, and that real-time access to market changes can make a difference.
That’s why we at MKOR respond to the need for data on the retail market in Romania with the first live market study – Consumer Trends.Live. This complete market intelligence tool is the only resource that consistently offers data on the analyzed markets, no matter what happens.
Gain a competitive edge with data-driven insights, which you can access in real-time, all through a single click in an interactive dashboard!
