Monitor your brand’s image in the market to stay relevant and visible to your consumers.
Track your brand’s performance
Agile Brand Tracking helps you measure key business indicators (awareness, usage, preference, and NPS score) so you can better understand the evolution of your brand’s performance.
Measure the impact of marketing and communication
Evaluate how effectively your marketing efforts shift consumer perception—find out how many of those who know your brand choose to use it.
Understand your consumers’ profile
Agile Brand Tracking provides valuable insights into who knows your brand, who uses or buys it, who prefers it, and who recommends it—compared to your competitors' audience.
Enhance your brand’s performance with precise, up-to-date data that reflects consumer perceptions.
- Brand awareness: How many people know about your brand? We measure three types of awareness:
- Top-of-mind awareness (if your brand is the first that comes to mind)
- Spontaneous awareness (if your brand is among the first mentioned)
- Aided awareness (if your brand is recognized when shown in a list of brands)
- Brand usage: How many of those who know your brand actually choose to use it?
- Brand consideration: How many consumers consider your brand when looking for a similar product or service?
- Brand preference: How much do consumers prefer your brand over competitor brands?
- Net Promoter Score (NPS): What is the likelihood that your brand will be recommended by your customers? This metric provides valuable insights into customer loyalty and satisfaction.
What is Agile Brand Tracking 2025?
It is a fast and cost-efficient market research service that provides concrete data on brand performance evaluation based on five key indicators.
- Top-of-mind awareness: Measures how well your brand is recognized among the general population.
- Spontaneous awareness: Analyzes how frequently your brand is mentioned without prompts.
- Aided awareness: Evaluates how often your brand is recognized when included in a list.
- Usage: Determines how many people actively choose to use your brand.
- Preference: Identifies the extent to which consumers prefer your brand over other options.
If you purchase this service, in 2025 you will have access to:
- 4 brand tracking research waves: Monitor your brand’s performance across four distinct stages throughout the year.
- 5 research questions: Measure the five key brand indicators essential for performance evaluation.
- Representative sample: The questions are applied to a sample of 1,000 nationally representative respondents.
- 4 valuable bonuses: Gain additional insights to optimize your brand strategy.
- Bonus 1: 10 demographic questions segmented by user persona. Find out who prefers your brand and what socio-demographic characteristics define those who don’t.
- Bonus 2: Discover the communication channels preferred by your consumers.
- Bonus 3: Analyze key motivators and barriers influencing consumers’ purchase decisions.
- Bonus 4: Benefit from free consultancy for formulating research questions.
We are always happy to become research partners for our clients. For full upfront payment, we offer a 20% discount.
What results do you get from an Agile Brand Tracking project?
As part of the Brand Tracking project, you receive business consultancy for data interpretation and utilization, including:
- Presentation video: Get a visual summary of the collected data along with expert interpretation for quick insights.
- General analysis: Includes coding of open-ended responses, delivered in Excel format.
- In-depth analysis: Structured details based on demographic profiles, with consumer segmentation (Excel).
- Raw data file: Access the complete responses from the questionnaire, delivered in CSV format.
- Verbatim responses: Open-ended responses are fully delivered in Excel format.
Who is Agile Brand Tracking 2025 for?
- FMCG companies, retailers, and store chains: Monitor consumer perception in a highly competitive market.
- IT&C and technology companies: Evaluate user loyalty and preferences, from electronics to IT services and applications, to optimize the user experience.
- Financial and banking services or FinTech: Understand how well your brand is recognized and whether your products inspire trust.
- Healthcare and pharmaceutical companies: Assess consumer perception of product and service quality and safety, including pharmaceutical brands, clinics, and other healthcare services.
- Non-profit organizations and associations: Measure brand awareness and public perception to increase donor and supporter engagement.
Agile Brand Tracking helps you stay top-of-mind for your consumers
- Monitoring brand perception: Get quarterly updated insights on how well your brand is recognized and how attractive it is to consumers.
- Identifying the consumer profile: Access relevant socio-demographic data (gender, age, income, education, and more) to understand who is most (or least) likely to become your customer.
- Strategic decisions based on concrete data: With an agile brand tracking system, you can make well-informed decisions by considering market trends and consumer perceptions. These insights help you plan product launches, repositioning strategies, or respond strategically to competitor moves.
How do you know if you need Agile Brand Tracking?
➡️ If you notice that your brand is no longer among consumers’ top preferences and competitors are gaining market share, an agile brand tracking system can help you quickly identify shifts in consumer preferences and adjust your strategy accordingly.
➡️ If you lack a clear understanding of how your brand is perceived by your target audience or if you encounter inconsistencies in customer feedback, brand tracking provides a comprehensive and up-to-date view.
➡️ If you are unsure how well your marketing campaigns are performing, Agile Brand Tracking delivers continuous feedback, helping you optimize your campaigns based on real audience data.
➡️ If you see fluctuations in sales and don’t know why customers are choosing other brands or what keeps them loyal to yours, brand tracking can provide the answers you need.
➡️ If you’re about to launch a new product, enter a new market segment, or reposition your brand, you need concrete, relevant data on how your brand is currently perceived.
Fast and precise data, nationally representative, for strategic brand decisions
Flexibility in brand monitoring
Get relevant insights tailored to your brand’s research needs—whether you want to measure awareness, preferences, or consumer perceptions. With MKOR’s experts, you can formulate open or closed questions for precise results.
Adaptability to market dynamics
Receive updated and representative data—ideal for evaluating the impact of a recent campaign, measuring the effectiveness of a brand repositioning, or identifying unmet market needs as they emerge.
Cost efficiency
Get responses from 1,000 Romanians on five key brand indicators, along with 10 demographic criteria that provide clear segmentation and a complete understanding of your audience.
How does the Agile Brand Tracking process by MKOR work?
Identifying objectives: We clearly define the research objectives to formulate the right questions.
Formulating questions: We design research questions in a clear and relevant way.
Analyzing data: We calculate responses and extract results from the collected data.
Delivering actionable results: We provide research findings in an easy-to-understand format.
We’ve been conducting research for 10+ years
We are an innovative market research agency.
We help visionary entrepreneurs reach their growth potential through data.
We provide a clearer understanding of both the potential and challenges of your business.
Agility and empathy in business are our superpowers.
What do our clients think about working with us?
Monica Florea – Fondatoare Up Generation
Company number 1 in market studies in Romania, for me the best. I admit that I have only had one other intersection in the field of market studies, besides MKOR. But you are – Exemplary! And especially passionate about your field. I congratulate you for the way you deliver solutions and present your work.
The positive experiences I have had previously with MKOR, the proposed approach (methodology), the professional approach (the form of the offer, communication), the quality of the advice received during the bidding stage, have led me to choose to work with you.
What I liked most about our collaboration is the way you pay attention to the client, trying to encompass the entire need and deliver beyond expectations. Your concern for work done impeccably. The presentations are easy to understand and well structured. And the video in which Cori presented the final results is further proof that you are exemplary. Bravo to you!
Larisa Lazea – Gogiu și Asociații Law
We recommend MKOR with full confidence. They have demonstrated a deep understanding of our specific needs, delivering pertinent information. Their professionalism, flexibility, and commitment to customer satisfaction have been evident at every stage of the collaboration.
The punctuality and transparency with which they managed the project were remarkable, giving us the confidence that we can rely on them for future projects.
Our experience with MKOR has been exceptional and we recommend them without reservations for any needs related to market studies and professional analyses.
Sebastian Mahu – Head of Asset Management Iulius
The MKOR study is a barometer we refer to annually, a test we eagerly await to see if the team’s effort has achieved the expected results.
We are pleased that we managed to remain market leaders in the past year. The good numbers give us energy to create new relevant projects, but we are also very attentive to sources of dissatisfaction and make efforts to resolve the issues reported by the public.
Răzvan Căzănescu – TBF Founder
I want to thank Cori and Alex, the founders of MKOR, who made the study on Romanian employees possible.
We gave them only one month to conduct the study, link the data, and produce the statistics, and they were worth every penny.
And the maturity that Corina has demonstrated throughout our collaboration, I have nothing but words of praise. That is why we will try in the future to create a stronger partnership and to conduct together the studies Romania needs, but no one is willing to pay for them.
Andreea Bușe – Avis Marketing Manager
Am avut în echipa MKOR cel mai bun partener posibil. Încă de la prima întâlnire cu Corina, am fost impresionată de pasiunea ei. A urmat întâlnirea cu echipa, un exemplu de profesionalism și determinare.
Concentrerea pe obiective, disciplina în execuție și asumarea rezultatelor au fost ingredientele succesului în proiectul nostru comun.
Recomand MKOR ca un partener serios și de încredere.
Enhance your brand’s performance with precise data for strategic decisions
Choose MKOR Agile Research for informed decisions based on representative data for the entire population, keeping you ahead of the competition.
Contact us today and benefit from the expertise of the MKOR team.
Frequently Asked Questions about MKOR Agile Research
Partnering with MKOR not only provides you with fast and precise data but also offers full support throughout your research project. We understand that you may have questions about how our method works, how long the process takes, or how it can bring real value to you.
That’s why we’ve created a list of frequently asked questions to help you better understand the benefits of Agile Research and how you can leverage it to your advantage.
If you need more information, we’re here to help!
What types of market research can be conducted with Agile Research?
Agile Research is a flexible market research method that allows you to address up to 9 questions focused on a single research objective. Through this service, you can conduct quantitative studies such as:
- Concept testing: Evaluate the potential of a product or service idea before launch.
- Consumer or purchase behavior: Understand how and why consumers choose certain products or services.
- Brand benchmarking: Compare your brand’s performance against competitors.
- Customer satisfaction level (NPS score): Measure customer loyalty and the likelihood of recommendation.
- Brand awareness: Assess how well your brand is known and recognized in the market.
- Trend analysis: Identify and anticipate changes in consumer preferences and behaviors.
The sample used is nationally representative, giving you access to data that reflects the opinion of the majority population. You can segment results by criteria such as age, education, income, gender, and marital status to precisely identify your target audience.
What are the advantages of the Agile Research method compared to traditional market research methods?
Agile Research offers multiple advantages:
- Increased flexibility: You can ask questions tailored to your needs, with the ability to adjust the research along the way.
- Faster delivery times: Get results in approximately one week, allowing you to make quick decisions.
- Lower costs: The required budget is smaller compared to traditional studies, without compromising data quality.
- High quality and accuracy: You benefit from the same data quality as in classical research, but in a much shorter time.
Adaptable methodology: If you need a higher level of detail, we can adjust the methodology to meet your specific requirements.
What type of companies is the Agile Research service suitable for?
Agile Research is ideal for any company that needs fast access to market data to develop its business and marketing strategies. Whether you’re a startup or a large corporation, our service is:
- Adaptable: Tailored to the specific needs and objectives of your company.
- Versatile: Applicable across various industries, from retail and FMCG to financial services and technology.
- Customizable: We provide tailor-made solutions, regardless of your company’s size or sector.
How long does a typical research project using Agile Research take?
A research cycle generally takes approximately one week. The process is designed to be simple and efficient:
- Minimal involvement on your part: We handle the entire process, from research design to report delivery.
- Focus on strategic decisions: You can concentrate on interpreting the results and implementing data-driven strategies.
What are the costs associated with the Agile Research service?
Costs vary depending on the number and complexity of the questions asked. Agile Research is designed to be cost-efficient, offering solutions tailored to your budget.
To learn more about pricing and take advantage of the promotional offer available until the 20th, we invite you to sign up or contact us.
What type of results and reports do I receive at the end of an Agile Research project?
At the end of the project, you will receive:
- Detailed reports: Actionable data, in-depth insights, and strategic recommendations, presented in an easy-to-understand format.
- Demographic analysis: An Excel file with a detailed breakdown of each question, including segmentation based on demographic criteria.
Interpreting results: Comments and conclusions that will help you understand and apply the obtained insights.
How does MKOR ensure the quality and accuracy of data collected through Agile Research?
Quality and accuracy of data are our top priorities:
- Validated research methods: We use industry-tested and recognized techniques and tools.
- Experienced team: With over 12 years of experience in the Romanian market, our dedicated and specialized researchers ensure high-quality insights.
Extensive respondent panel: We have access to a panel of over 60,000 respondents, one of the largest in the country, ensuring both representativity and diversity.
Can I customize the research project based on my company’s needs?
Yes, Agile Research is extremely flexible and can be customized to meet your specific requirements. You can use it for:
- Testing product or service ideas
- Evaluating brand perception
- Analyzing existing products and services
Our team will guide you in formulating the questions and defining the objectives, ensuring that you get the maximum value from your research.
How can I use the data obtained through Agile Research in the upcoming period?
The collected data can help you:
- Plan effective campaigns: Strategically prepare for Black Friday, Cyber Monday, or winter holiday campaigns by relying on current consumer behavior insights.
- Adapt marketing strategies: Adjust messaging and communication channels to better resonate with your target audience.
- Innovate and differentiate: Identify new market opportunities and launch products or services that meet current needs.
How can I sign up and what are the next steps?
- Sign up on the intent list: Click the “Sign up on the Intent List“ button on this page.
- Personalized consultation: A member of our team will contact you to discuss your objectives and needs.
- Project initiation: We will define the research details together and begin the data collection and analysis process.
What is an omnibus survey and how does it work?
An omnibus survey is a study in which multiple clients submit their own questions to the same sample of respondents. The advantages include:
- Cost efficiency: Costs are shared among participants, reducing individual investment.
- Speed: Data collection is conducted simultaneously for all clients, accelerating the process.
- Flexibility: Each client receives answers to their specific questions while maintaining confidentiality.
How does MKOR Agile Research help me stay competitive in the market?
With Agile Research, you can:
- Anticipate trends: Access up-to-date data on consumer preferences and behaviors.
- Quickly adapt strategies: Respond promptly to market changes based on concrete insights.
- Reduce risks: Test and validate ideas before making significant resource investments.
Can I ask specific questions to a particular population segment?
Yes, we can focus research on specific segments, such as:
- Certain age groups
- Geographic regions
- Income or education levels
- Specific behaviors or interests
This segmentation provides more detailed insights and helps you tailor your marketing strategies.
What data collection methodology do you use?
We use modern and efficient methods:
- Online surveys: Fast data collection with access to a diverse sample.
- Telephone interviews: To reach population segments that are less active online.
- Representative sampling: Ensuring that data accurately reflects the target population.
The exact methodology is adapted based on your project objectives.
How can I see a sample report or results beforehand?
We are open to providing you access:
Access Sample PDF Research Report
Access Sheets with Descriptive Analyses
If you sign up on the intent list, we will send you samples of everything you receive when working with us.
What if I’m not sure what questions to ask?
No worries! Our team will help you:
- Clarify your research objectives
- Formulate relevant and well-structured questions
- Maximize the value of the insights you obtain
We’re here to guide you throughout the entire process.
Can I gain PR benefits through MKOR Agile Research?
Yes! One of the advantages of collaborating with MKOR Agile Research is the opportunity to achieve significant media exposure. Our studies are frequently covered by renowned publications, which can provide you with:
- Increased brand visibility: Media appearances enhance your presence in the market and attract the attention of potential customers.
- Reputation building: Publishing research results in the media boosts your credibility and positions you as an expert in your field.
- Marketing and PR opportunities: You can leverage these media appearances to promote your business and generate new leads.
How does MKOR help me publish my results in the media?
We have extensive experience in media relations and can assist you with:
- Creating effective press releases: We help you craft clear and compelling messages that attract journalists.
- Distributing results to relevant publications: We leverage our network of contacts to ensure broad media coverage.
- Managing media interactions: We provide support in preparing for interviews and public appearances.
What concrete PR benefits have other clients gained by working with MKOR?
Many of our clients have benefited from:
- Appearances in national and international publications
- Increased brand awareness
- Positioning as thought leaders in their industry
For example, our studies have been featured in publications such as Forbes, Adevărul, Europa FM, and Ziarul Financiar, amplifying our clients’ message and impact.
10+
Years of experience in Market Research studies
250+
Successfully delivered research projects
100+
Clients served across industries such as Retail, FMCG, and many more
They trust us ♥
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