Gomag partnered with MKOR to conduct a market study aimed at providing insights into Romania’s eCommerce sector, focusing on online consumer behavior. The research examined attitudes, preferences, and needs of shoppers toward online retail platforms, as well as the potential challenges they face.

The findings proved highly valuable, especially as the study also captured customer satisfaction levels and the difficulties encountered by online shoppers—critical elements for optimizing product offerings and marketing strategies.
In the initial phase of the investigation, we analyzed how customers discover online platforms and the factors that influence their purchasing decisions.

Characteristics of Romania’s eCommerce Market in 2022

In the first stage of the research, we identified the unique traits of Romanian online stores, including how they communicate and differentiate themselves in the marketplace. Through both qualitative and quantitative approaches, we gathered information on target audiences, consumer behavior, customer expectations, and local market trends.

In the second stage, we focused on examining the current eCommerce platforms available in Romania and their effectiveness in attracting and retaining customers. We highlighted each platform’s advantages and limitations, and the results helped shape more efficient strategies for boosting visibility and strengthening customer loyalty.

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Benefits of the eCommerce Platforms Satisfaction and Profiling Study

  1. Identifying Online Needs and Behavioral Expectations
    The study provided clear insights into the specific needs of online stores in Romania. These findings allowed platforms like Gomag to tailor and develop new solutions aimed at boosting customer satisfaction and loyalty.

  2. Detailed Benchmarking of eCommerce Platforms
    By analyzing the research results, Gomag gained a precise understanding of its strengths and areas for improvement relative to its competitors. This enabled the company to adjust its strategy to overcome challenges and capitalize on opportunities.

  3. Exploring Customers’ Decision-Making Behavior
    Both qualitative and quantitative research offered valuable information about core shopping habits and the factors influencing purchase decisions online, as well as how these factors differ from those of other consumer segments.

  4. Identifying Emerging Trends in the eCommerce Market
    By interpreting the collected data, Gomag was able to spot new trends and anticipate evolving consumer preferences, positioning itself to meet these needs with innovative solutions.

  5. Generating Actionable Recommendations for Optimization
    The study’s results and MKOR’s thorough data provision reaffirmed Gomag’s strategic direction and suggested adjustments to its product and service portfolio. This led to increased customer satisfaction and loyalty.

Research Objectives

Quantitative Phase

  • eCommerce Market Trends
  • eCommerce Platform Benchmarking (satisfaction, positioning)
  • User Perceptions of well-known eCommerce platforms
  • Intent to Switch to other eCommerce platforms

Qualitative Phase

  • Identifying Current Processes and Challenges in online business
  • Exploring Perceptions related to choosing eCommerce solutions
  • Identifying Specific Customer Preferences and Needs
  • Investigating the Initial Stages of switching to new platforms

About the Research

This study involved primary research, gathering data directly from respondents through online/telephone surveys and in-depth interviews (IDIs) conducted online or by phone.

  • Target Market: Romanian eCommerce sector
  • Research Type: Quantitative + Qualitative
  • Research Instruments: Online/telephone opinion survey (CATI) and in-depth interviews (IDI), conducted online/by phone.

About Gomag

Gomag is an eCommerce platform in Romania that provides complex solutions for online stores, from multichannel development to professional SEO marketing.

Contact Us for Your Project

At MKOR, every new challenge is an opportunity to approach our work with passion and professionalism. We collect valuable information directly from the source (consumers, potential clients, and stakeholders) and transform it into actionable insights that help you achieve success.

Tell us about your project and how we can help! Our consulting team at MKOR is ready to:

  • Apply a cutting-edge methodology tailored to your business objectives, the latest market trends, and your customers’ specific needs.
  • Give you a clearer, data-driven perspective on your audience.
  • Deliver measurable results and an action plan to move forward confidently.

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MKOR Studies in the Context of Market Uncertainty

In an environment marked by rapid change and constant uncertainty, adaptability and flexibility become essential for any business or service. Integrating customer needs with market trends—and leveraging up-to-date data and insights—can be the difference between being prepared for potential crises or falling behind.

Our expertise is rooted in recognizing the value of accurate data and rigorous research. This foundation enables us to offer reliable studies and empower you to make better-informed business decisions.

That’s why, at MKOR, we respond with real-world data on the Romanian market, reflecting on-the-ground situations with precision.

Our latest offering, MKOR Agile Research, is perfectly tailored to the fast pace of today’s market, relying on rapid research iterations for timely adjustments and real-time results.

By choosing MKOR Agile Research, you’ll be better equipped for the future, benefiting from up-to-the-minute information and swift recommendations. Contact us today to join the ranks of businesses that are ready to tackle any market challenge.