To strategically substantiate the potential of a new investment concept, MasterBuild commissioned MKOR to conduct a detailed study.
This study aimed to provide a comprehensive overview of the market potential for industrial and logistics spaces in Ialomița and Călărași counties, by combining secondary analysis with primary B2B research.
In the first stage, the research analyzes the general market context: the current level of development, active players, their location, the sectors they operate in, and the size of their businesses.
Additionally, the available human resources in the region and existing investment plans were analyzed to understand the market’s evolutionary directions in the coming years.
The primary research stage brought to the forefront the direct perspective of industry players. The B2B questionnaire aimed to understand the perceived benefits of current solutions, as well as the real needs of companies in the region.
The ultimate goal was to evaluate the market’s growth potential and provide strategic data for companies interested in investing or expanding in these counties with emerging logistics potential.
A Fragmented Market, Yet Full of Potential: Profile of Companies in the Region
The collected data highlighted a business landscape dominated by small and medium-sized enterprises, with diversified interest in logistics and industrial spaces in Călărași and Ialomița counties.
The analysis identified significant differences between counties: in Ialomița and Călărași, the average rented area exceeds 1,400 sqm, compared to only 430 sqm in surrounding counties. This discrepancy suggests distinct operational needs and opens opportunities for developing infrastructure adapted to local requirements.
The predominant presence of operational spaces highlighted a clear need for functional and efficient infrastructure: from logistics spaces for storage and distribution, to industrial spaces for production and assembly.
Research Objectives: Identifying Opportunities in the Logistics Market
To deeply understand the dynamics of the industrial and logistics spaces market in the region, the study investigated both the current size and growth prospects, as well as the real needs of local companies.
The analysis combined market data (secondary research) with qualitative and quantitative insights from the field (primary research), providing a clear picture of demand, satisfaction levels, decision-making processes, and openness to new solutions. Here are the main research objectives:
- Analysis of the current size of the industrial and logistics spaces market (volume and value)
- Investigation of the market’s historical evolution and estimation of its growth rate
- Projections regarding the market’s future development potential, medium and long term
- Market segmentation by type of activity, company size, and space utilization regime
- Identification of factors stimulating or limiting market development
- Exploration of possible risks or disruptive factors that may affect the market
- Evaluation of regional variations in market demand and potential
Benefits of an Opportunity Study in Business Decisions
Here are 3 long-term benefits of conducting opportunity studies on market potential, regardless of your field of activity:
- You reduce risk in decision-making. By clearly understanding the market’s size and direction, your company can avoid erroneous investments or entries into unsustainable segments. Validated data reduces decisions based on intuition or assumptions.
- You align your business strategy with market realities. The study provides an overview of demand, customer needs, competitive context, and consumption trends – all essential for adjusting your vision and business plan.
- You gain a sustainable competitive advantage. By deeply understanding the market – from customer behavior to access barriers or decision factors – your company can build a stable position and differentiate itself according to the real needs of clients/consumers.
Research Methodology: Mixed B2B Approach
For this project, we conducted a mixed quantitative study: secondary and primary B2B research.
- Target Market: Romania
- Target Audience: Companies
- Research Type: Primary (quantitative) and Secondary
- Research Instrument: B2B Questionnaire
About the Client: MasterBuild, Expert in Industrial Construction
MasterBuild is a Romanian construction and development company active since 2005, with solid expertise in industrial, commercial, and residential projects. Headquartered in Bucharest, MasterBuild operates both in Romania and in international markets – Central and Eastern Europe, Asia, and Africa – delivering integrated solutions, from design and authorization to construction and maintenance.
In 2022, the company completed eight major projects in Romania, totaling approximately 71,500 square meters of commercial space, working with both local investors and international retail brands. A relevant example is Pitești Shopping Park, a 24,000 m² project built in less than a year, with an investment exceeding 19 million euros.
Additionally, MasterBuild develops sustainable logistics parks, integrated with green technologies – green roofs, photovoltaic panels, and BREEAM certifications.
It boasts a diverse portfolio including collaborations with names such as NATO, Lidl, Auchan, and Danone.
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