Edenred Romania leads the market in innovative payment solutions for employees and companies, offering meal vouchers, gift and prepaid cards, vacation tickets, and a wide range of other employee benefits.
Through its cutting-edge solutions, Edenred not only enhances the quality of life for employees but also streamlines operations, driving efficiency for companies across Romania.
Brand Tracking and Benchmarking Study: Unveiling Edenred’s NPS
Edenred partnered with MKOR for an in-depth positioning and benchmarking market research to determine their Net Promoter Score (NPS). The NPS is a crucial indicator of customer satisfaction and loyalty.
This metric gauges the likelihood of a customer recommending a company’s products or services to others.
The NPS helps with:
- Identifying Promoters and Detractors: Enables companies to distinguish between loyal customers and those who are dissatisfied.
- Enhancing Customer Satisfaction: Empowers companies to pinpoint and address issues impacting the customer experience.
- Evaluating Comparative Performance: Provides a benchmark against industry standards and competitors.
- Developing Business Strategies: Delivers valuable data for informed decision-making and strategic adjustments.
The goal of this study was to assess Edenred’s current performance in comparison to its competitors in the Romanian market.
This insight helps Edenred refine its business strategies to better align with market expectations and customer needs.
The Benefits of Conducting a Market Positioning and Benchmarking Research with MKOR
Partnering with MKOR for a market positioning and benchmarking research offers multiple advantages:
- Comprehensive Market Insights: Discover exactly where your brand stands compared to the competition.
- Increased Customer Loyalty: Identify key factors driving customer loyalty and develop strategies to enhance it.
- Benchmarking: Compare your NPS against industry standards and competitors.
- Valuable Feedback: Gain detailed insights from both customers and prospects to make informed decisions.
- Informed Marketing Strategies: Adjust your marketing strategies to align with customer expectations and market trends.
- Data-Driven Decisions: Utilise quantitative data for strategic planning and decision-making.
Contact us to learn how we can support your market growth and positioning.
Prepaid Cards Market Research Objectives
This study was conducted to gain a detailed understanding of Edenred’s positioning in the Romanian market, identify strengths and areas for improvement, and develop strategies to boost customer loyalty and satisfaction.
The brand tracking and awareness study employed a mixed methodology: online surveys (CAWI) and telephone interviews (CATI).
The quantitative research had the following objectives:
- Evaluate Current Performance: Compare Edenred’s performance against its competitors.
- Prioritize Improvement Areas: Focus on the areas with the highest impact on the NPS score.
- Define Action Plans: Develop targeted action plans to address priority differences with competitors.
About the Research
This study involved primary research through direct data collection from the source, leveraging the MKOR Consumer Panel and data from the mass meal ticket market.
- Market: Romania
- Target: B2B (merchants accepting meal tickets and employers offering meal tickets to employees) and B2C (individuals, the end beneficiaries of meal tickets)
- Type of Research: Quantitative
- Research Methodology: Mixed quantitative methods including CAWI (online survey) and CATI (telephone survey)
About the Client
Edenred România offers a wide range of solutions for companies and public institutions. For businesses, Edenred provides Meal Vouchers, Gift Cards, Holiday Vouchers, Cultural Vouchers, and the Edenred Benefit Platform, as well as the UTA Fuel Card.
For public institutions, Edenred offers solutions such as the Edenred Kindergarten Program, Edenred Social for New Parents, Food for the Needy, Educational Support, and Holiday Vouchers.
With a focus on digitalization and advanced technologies, Edenred is committed to enhancing employee engagement and offering benefits and incentives that drive performance.
Do You Want to Know What Your Target Audience Really Thinks About Your Brand?
We provide cutting-edge digital market research solutions that deliver real-time insights to underpin your business strategies.
The MKOR team of experts will collaborate with you to select the most effective research methodology tailored to your project, ensuring that the final results exceed your expectations. We invite you to explore our portfolio of market research studies conducted for our clients.
We’re just a video call away. Additionally, we offer the opportunity to get quick, clear, and actionable business insights through our Agile Research service.
Agile Research is a flexible market research solution that allows you to formulate 3-5 specific questions and access a nationally representative sample. This could be the ideal starting point for developing a long-term partnership with MKOR.
