From the collaboration between MKOR and Edenred, resulted a complex satisfaction study that involved studying the three steakholder segments the company interacts with directly as well as indirectly:


The study lasted 3 months and included online questionnaires for each of the three respondents categories, two of them being segmented by the target market.

This distribution helped identifying some opinion differences between respondents, which facilitated the implementation of changes suitable for the needs of each segment.satisfaction-survey-edenred

Edenred (former Accor Services) is an international company listed on the NYSE Euronext Paris stock and operates in 42 countries, with over 6 300 employees, nearly 660 000 customers including companies and organizations, 1.4 million affiliate partners and 41 million beneficiaries, according to their own presentation.

In Romania, Edenred offers 9 financial solutions for business, the most well known being the Restaurant Meal Ticket.

Target market

  • Romania


  • Online questionnaire
  • Focus group
  • In depth interview


Customer testimonial

We wish to thank MKOR for the good collaboration trough the project manager, Corina Cimpoca. MKOR worked on a complex study to measure the satisfaction of Edenred’s clients in Romania. […] They supported us even from the start, designing the research objectives, successfully executing each step of the project.

The outcome of this research is helping us improve our customer satisfaction and further develop our products.

We are happy for working with MKOR and willing to work again in the future.

Andreea Meiroșu – Marketing and Communications Manager, Edenred România