MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Rebranding, Saved by Focus Groups
If your company needs rebranding and you decide to take this step, talk to your current and potential consumers first. Many have taken this step without consulting their own consumers, and the results were not favorable.
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Loyalty Business Model
A loyal consumer is one who chooses to "stand by" a company and its products, even if they have many other options. Loyalty is born only when a consumer perceives fairness, equity, and transparency in their relationship with a company.
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MKOR Consulting Clients, Winners of the ‘Fabricat în Țara lui Andrei’ Competition
The second edition of the social business competition "Fabricat în Țara lui Andrei" has concluded, with 10 winners designated to receive €32,000 in funding for their projects. The winners were selected from over 180 ideas entered into the…
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Relationship Marketing
Relationship marketing is an aspect of CRM (Customer Relationship Management) that focuses on consumer loyalty and creating long-term relationships with them.
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Marketing Strategy – Bodnar Group
Marketing strategy for Bodnar Group, a custom furniture manufacturer. MKOR ran a three-month competitive study of national players, built a SEO-ready WordPress site focused on lead generation, and shaped an integrated online and offline…
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NPS – Net Promoter Score (II)
Companies looking for an effective way to increase profitability have found it in the Net Promoter Score. It combines a metric with management action focused on what is essential for the company.
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Milk Jam – An Unknown Delight
Recently, we had the opportunity to organize several focus groups accompanied by tasting sessions for a chocolate milk jam. The tasting helped us provide our client with important information that will certainly be useful in the…
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NPS – Net Promoter Score
Net Promoter Score (NPS), or the net promoter score, is a management tool, a performance indicator that measures, among all customers who express an opinion, the difference between the promoters and detractors of a product, service, or…
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Market Intelligence Studies – Fabricat în Țara lui Andrei 2016 (NESsT Foundation)
Market intelligence studies delivered to eight semifinalists of Fabricat in Tara lui Andrei 2016 (NESsT Foundation), covering rose jam production, passive houses and other ventures. Desk research, B2B interviews and street surveys defined…
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Market Strategy & Competitive Analysis – Bio-Kult
MKOR consultants developed a marketing strategy for the market launch, followed by creating a new site for Bio-Kult.
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