MKOR Research Blog: Actionable Insights & Market Trends
Welcome to the MKOR knowledge hub, where we translate complex data into strategic business opportunities. Our blog is designed for professionals seeking to understand the shifting dynamics of the Romanian and European markets through the lens of rigorous market research. Explore our latest articles covering consumer behavior, emerging industry trends, and innovative data collection methodologies. Whether you are looking for creative marketing ideas or deep-dives into specific sectors, our insights help you make informed decisions based on real-world evidence. Stay ahead of the curve by joining our newsletter to receive our latest research reports and market updates directly in your inbox.
Launching a New Product – Prodvinalco Cluj
In collaboration with Prodvinalco Cluj, the MKOR Consulting team conducted a qualitative research to launch new products.
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Customer Satisfaction Survey – Goodyear Romania
Customer satisfaction survey run for Goodyear Romania across its 100 most important clients, using structured CATI phone interviews. The study compared external and internal feedback, surfaced complaints and praise, and produced…
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Competitive Analysis – Elmafarm Drugstores
Mystery shopping and exit interviews across 10 rival pharmacies in Cluj-Napoca shaped Elmafarm's expansion playbook. MKOR mapped competitors in-store and online, decoded customer reasons for choosing each brand, and turned the competitive…
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3 Business Mistakes to Avoid
Understanding your customers will help you grow as you wish, according to the true potential of your business. Below, we will present the three most common business mistakes which, if avoided, can bring you success.
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Rebranding, Saved by Focus Groups
If your company needs rebranding and you decide to take this step, talk to your current and potential consumers first. Many have taken this step without consulting their own consumers, and the results were not favorable.
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Loyalty Business Model
A loyal consumer is one who chooses to "stand by" a company and its products, even if they have many other options. Loyalty is born only when a consumer perceives fairness, equity, and transparency in their relationship with a company.
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MKOR Consulting Clients, Winners of the ‘Fabricat în Țara lui Andrei’ Competition
The second edition of the social business competition "Fabricat în Țara lui Andrei" has concluded, with 10 winners designated to receive €32,000 in funding for their projects. The winners were selected from over 180 ideas entered into the…
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Relationship Marketing
Relationship marketing is an aspect of CRM (Customer Relationship Management) that focuses on consumer loyalty and creating long-term relationships with them.
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Marketing Strategy – Bodnar Group
Marketing strategy for Bodnar Group, a custom furniture manufacturer. MKOR ran a three-month competitive study of national players, built a SEO-ready WordPress site focused on lead generation, and shaped an integrated online and offline…
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NPS – Net Promoter Score (II)
Companies looking for an effective way to increase profitability have found it in the Net Promoter Score. It combines a metric with management action focused on what is essential for the company.
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